Digital media are those formats through which information can be created, observed, transformed and preserved in a wide variety of digital electronic devices.
For example: digital images, digital videos; video games, web pages and websites. Social media, databases, digital audios, and electronic books are digital media.
Furthermore, these digital media represent a valuable tool to promote new companies by highlighting their brand image through the proper use of communication strategies and digital marketing.
But how do digital media influence the growth and positioning of companies on the web? What advantages does each digital media offer?
Therefore, to answer these questions and gain a better understanding of the subject, let’s get to know some of the most important digital media.
See also: Strategies to position and make a digital medium more visible on the Internet
DIGITAL MEDIA: ADVANTAGES AND APPLICATIONS IN DIGITAL MARKETING
- WEBSITE OR WEBSITE
The website is a highly relevant digital medium, because it is through it that the products or services offered by the company are made known.
Every web page must have an attractive, clear, direct visual design that favors usability, that is, easy access and navigation for users.
This is how this digital medium becomes the first contact experience between the company and the customer.
Each website is made according to the specific needs of the business or company. For example, on the internet it is possible to find a great variety of sites that are characterized by their size, such as microsites, portals or corporate; each one of them fulfill different functions that go according to the objectives and proposed goals.
See also: 10 guidelines for starting a digital medium
- THE BLOG
The blog is one of the most widely used digital media within a content marketing strategy . It is a widely used website to share information of interest to customers and a segmented audience.
Likewise, these digital media are characterized by the fact that they encourage interaction with other users, who likewise share content from their websites or who simply explore or investigate topics they want to know about.
On the other hand, a blog is an excellent strategic tool for companies, because with the correct selection of topics, adequate treatment of content, precise use of keywords and pertinent incorporation of links to other sites, it is possible to achieve the best positions in Google.
This organic positioning, not only gives visibility to the business or brand on the internet, it also solves the questions or needs of clients about the sector, gaining their trust and loyalty.
- LANDING PAGE
The landing page also known as Landing Page is another of the digital media that enables businesses or companies to establish a more direct and close contact with customers.
The Landing Page is a page designed with the aim of converting visitors into leads or end customers. The idea is that by means of an interesting and seductive content, people decide to supply their data in a form so that they are registered so that the company can later establish more personalized communication with these users or potential clients.
More specifically, it is a digital marketing strategy that allows companies to carry out campaigns in Google Adwords or advertising on social networks such as Facebook Adds , Twitter Adds , among other digital media.
- SOCIAL NETWORKS
According to British anthropologists Alfred Radcliffe-Brown and Jhon Barnes, a social network is a group of people or entities connected to each other by some kind of relationship or common interest.
On the other hand, social networks are based on the theory of the six degrees of separation , published in 1929, which explains that all the inhabitants of the world are connected to each other with a maximum of six people as intermediaries in the chain. This influences the exponential growth of the chain as the number of connections increases.
Thanks to this knowledge, companies or brands can work to optimize their relationships with their current and potential customers, sharing information on the website, blog or other digital media.
However, it is important to remember that presence in social networks must be justified by clear and defined objectives, goals and marketing strategies to reach that niche of the public or market that is expected to be conquered.
Similarly, we must know that opening an account on Facebook or Twitter is an opportunity to publicize a company or brand by sharing an interesting proposal on content that offers value and utility to the audience. Beware of making the mistake of using these digital media only as commercial or advertising platforms.
See also: 10 rules of strategic communication in social networks
- ONLINE VIDEOS
It is another of the digital media that have great prominence within a digital marketing strategy because through this format companies or brands visually present their products, services or events.
It is for this reason that video marketing is a communication strategy widely used by brands or companies to seduce or capture the attention of the target audience so that they are interested in acquiring a product or service.
The effectiveness of these digital media demonstrates a high percentage of traffic on websites, blogs and social networks, since the power of this format lies in the integration of moving image and sound, characteristics that make it very close, truthful and attractive in front of the audience’s eyes.
DIGITAL MEDIA AS VISIBILITY AND POSITIONING TOOLS
Now that we know the types of digital media that exist, what they are, their advantages and what they are for; The next step is to select and create the page or website that we want for our project or undertaking according to its characteristics and objectives.
If you already have a website or blog, then it is essential to constantly produce and update the information so that we begin to obtain the expected results such as a greater amount of traffic, visits, conversions, etc.
The visibility and positioning of the website will largely depend on the quality of the content, the periodicity of the publications and the presence on social networks. All these factors are what are analyzed by a search engine like Google. So get to work!
