Growth hacking is a data-driven methodology and intelligent marketing techniques, focused on achieving scalable business growth. These techniques can also be used for growth hacking in e-commerce.
The formula for the success of growth hacking in e-commerce and businesses in general is based on continuous testing and optimization. Thanks to this approach, the growth potential of the company can be unlocked.
Growth hacking refers to a process of merging marketing, product and data strategies. It also refers to experimenting through different marketing channels to identify the most effective ways to drive accelerated and cumulative business growth. Growth hackers use unconventional techniques to discover scalable and repeatable ways to grow their user base with minimal expense.
Who are the e-commerce growth hacking experts?
Growth hackers trace their roots back to programming engineers. But they are much more. They are creative marketers, product managers and data analysts. These focus on one goal: finding the most effective and efficient way to grow a business. This often involves rapid experimentation through marketing channels, constant attention to product development, and attention to growing a company’s user base.
The world of growth hacking is constantly evolving with the discovery of new hackers and the development of methodologies. Since many large companies have also started experimenting with the same techniques, growth hacking is no longer just for startups.
Growth hacking in e-commerce
Growth hacking is a practice that is constantly evolving and changing, so you shouldn’t try to blindly follow in the footsteps of those who have succeeded. Rather, you need to be sure that all the tactics employed are relevant to the target audience and the type of business being managed.
The ultimate goal of growth hacking is to find a way to make e-commerce automatically drive traffic to itself, so that it continues to grow exponentially without you having to lift a finger. This was done by Dropbox using incentives to encourage existing users to share the service with their friends in exchange for 16GB of free storage. The offering took off immediately and led to rapid growth in Dropbox.
This tactic can be replicated in the e-commerce world by offering a discount, free gift, free shipping, or whatever else you can think of, to customers who share a store link with their social network. Keep in mind that it must be an appetizing incentive to generate enough interest.
Best hacking techniques and ecommerce ideas
The key is to go where the target you are referring to is. This doesn’t just mean going to Facebook or Twitter, as you don’t have to do what everyone else is doing. Rather, one should identify the sites customers frequent and leverage that data to develop creative solutions on how to grab their attention is one of the proven hacks to generate traffic.
First of all you need to think about what kind of customer to target, what interests, hobbies or habits they might have and how this information can be used to your advantage.
For example, offering free content is an excellent way to expose paid products to high traffic volumes. The content that could engage the target audience can be varied, such as videos, guides, calculators, free stock images, tutorials, certified classes, etc.