Study Notes For Subjects
Marketing study notes for MBA students that will lead them study of market needs of consumers and customers, market orientation, sales strategies, etc
Imagine: you are scrolling through your news feed and you are caught by a headline promising “the secret of youth” or “an amazing discovery”. You click to find out more and end up on a website with an advertising offer. In this article, we talk about teasers, their potential benefits for business and pitfalls. What … Read more
To understand whether the costs of product promotion, customer engagement and retention pay off, experts study many indicators, one of them is LTV. In this article, we explain why companies calculate LTV, how to calculate it and what data is needed for this. What is LTV LTV (Lifetime Value) is a metric that shows how … Read more
A customer who likes you is your best marketer. Many consumers trust recommendations from friends and acquaintances, as well as random Internet users. User-generated content (UGC) allows you to use trust to your advantage. UGC: What does it mean? UGC stands for User-Generated Content, i.e. content created by users. These are publications that are not … Read more
The story of advertising in Pakistan is an inspiring one. Beginning from scratches, advertising has now become a major sector of our economy and an important factor in our social life. The ingenuity and hard work of those in the profession and their zest for excellence has put Pakistan’s advertising on the. map of the … Read more
Learn about the different types of advertising, including print, digital, outdoor, broadcast, social media, influencer marketing, and content marketing, to promote your business effectively. Types of Advertising There are nine types of advertising; National Advertising. Regional Advertising. Local Advertising. Retail Advertising. Trade and Industrial Advertising. Institutional Advertising. Professional Advertising. Public Services Advertising. International Advertising. National … Read more
Discover the fascinating history of advertising and how it has evolved over time. Learn about the ancient beginnings.Advertising is as old as civilization itself At present, we are living in the Electronic age To know how advertising has filtered into this stage, it is necessary to review the historical perspective of advertising. Origin of Advertising … Read more