Marketing study notes for MBA students that will lead them study of market needs of consumers and customers, market orientation, sales strategies, etc
The story of advertising in Pakistan is an inspiring one. Beginning from scratches, advertising has now become a major sector of our economy and an important factor in our social life. The ingenuity and hard work of those in the profession and their zest for excellence has put Pakistan’s advertising on the. map of the … Read more
Learn about the different types of advertising, including print, digital, outdoor, broadcast, social media, influencer marketing, and content marketing, to promote your business effectively. Types of Advertising There are nine types of advertising; National Advertising. Regional Advertising. Local Advertising. Retail Advertising. Trade and Industrial Advertising. Institutional Advertising. Professional Advertising. Public Services Advertising. International Advertising. National … Read more
Discover the fascinating history of advertising and how it has evolved over time. Learn about the ancient beginnings.Advertising is as old as civilization itself At present, we are living in the Electronic age To know how advertising has filtered into this stage, it is necessary to review the historical perspective of advertising. Origin of Advertising … Read more
Preventive action is a proactive action taken to prevent non-conformance with the plans established in an institution or organization or individually. Preventive action is also known as Preventive Action . This action usually always goes hand in hand with countermeasures or corrective actions or often also referred to as Corrective Action . Both of these actions play an important role in the execution … Read more
A contingency plan is an alternative plan or contingency plan, a set of actions designed to help a group or organization to respond effectively to a significant future incident, event, or situation that may occur. Contingency plans are often referred to as “Plan B/ Plan B ” or contingency plans because they can also be used as an alternative action if … Read more
Fear of criticism is a common reaction that occurs in various circles. This is natural for every human being, it is natural for us to have a fear of criticism. But this fear can be managed and trained, so that it can become much better, and ends sooner or later can turn into being able to accept … Read more
