Marketing study notes for MBA students that will lead them study of market needs of consumers and customers, market orientation, sales strategies, etc
The sun used to shine brighter, the grass was greener, and a dollar cost 30 rubles. Agree, it was better before! Or so it seems… Let’s figure out the secret of the popularity of the nostalgia trend. Escape from reality People often remember the past to “escape reality” and recharge with the energy of happy … Read more
Advertising , omnipresent in our daily lives, is much more than flashy ads and catchy slogans. It is a reflection of our society, a mirror of our desires and needs, and a powerful tool that has evolved throughout history to connect products and services with people. From its humble beginnings to today’s sophisticated digital strategies, advertising has … Read more
Location is one of the most important aspects of a business. Where you’re located and what the competition is like around you can determine your success or failure. This concept also applies to marketing. You have to decide where to make your pitch to reach your intended audience, whether locally or even internationally. That’s where geomarketing comes … Read more
Content strategy is a cornerstone of digital marketing , but many of its variations can present areas that could be improved. The GAP Matrix, or Gap Analysis, as it is also known, is the tool used to measure the effectiveness of content , analyze it, and define and implement necessary changes at each stage of the conversion process. GAP … Read more
It’s no secret that new communication channels have emerged today that have positively impacted our lives. Including the economy! All of this has been achieved through the digitalization of processes and the popularity of online commerce. However, due to the vast supply available in this niche, it has been necessary to establish new techniques to differentiate … Read more
Do you know what a funnel is ? Have you ever heard of the famous conversion funnel ? If the answer is no, don’t worry, we’ll explain it to you here. The funnel is simply a way of breaking down the customer journey from the product discovery stage to the moment they’re ready to purchase. This concept also applies to services. But sometimes, … Read more
