Marketing strategies using video are being widely discussed and implemented by many business people and entrepreneurs in marketing their products and services. Video has a ‘special place’ in the hearts of the people. Because through video, product sellers (producers) will feel like interacting directly with their consumers, and vice versa.
Although the use of video is still a one-way communication, the video feels more real than the photos and captions that we upload on social media. This is why a marketing strategy that uses video is an effective way to encourage the level of engagement of the audience (consumers) with the products and services we offer.
So, if your fellow readers are thinking about how to increase your sales and implement marketing strategies very well , now is the time to start marketing your products and services through video.
Previously, let’s look at 3 main reasons why video is a very appropriate tool for our marketing strategy ?
1. Video is one of the most powerful online media.
As we know that YouTube is the second most popular search engine or social media compared to other social media. This happens because the video has a very strong appeal for the audience.
As we said at the beginning that we feel we are communicating real with our producers or consumers, even though the communication style is still one-way.
2. Videos provide information that is easily processed for the human brain.
When viewers see and listen to information through video, the human brain digestes it very well, because video is a combination of visual and audio. This makes it easier for our brains to process the information conveyed in the video.
3. Videos can be accessed in all types of businesses, from large companies to small businesses.
There are no social gaps given from video use. All business categories can use video as a means of their marketing strategy. Whether our business is in local or international circles, or large and small companies, all of them can use video.
Now Career Advice colleagues already know why video is a very effective tool for our marketing strategies. Now, let us consider an explanation of some ways in making videos that will be used for our marketing strategies.
Method 1: Set video goals.
First of all, fellow readers should be able to identify at least 1-3 main objectives of the video content created later. Clear goals will make it easier for colleagues to set the right marketing strategy. The purpose of making a video can be, increasing the click rate of each ad per online ad impression, increasing the amount of video visitor traffic, increasing the number of product sales, or perhaps making your product famous on an international scale.
Method 2: Identify “Are Our Video Content Effective?”
To pass this second method, we need self-reflection carried out by us as video creators and uploaders. Try to think carefully and mature “whether the content that we include in the video is already in accordance with what is needed by the audience?”.
Do not let us make a video that is not ‘hit’ on the target points that have been previously designed. If the audience (viewers) feel that our video content has no relevance whatsoever to the products and services offered, then get ready to lose our customers and prospective customers. They may run to competitors who they think are more consistent and clear.
Method 3: Make Rules for Uploading Videos.
This third method is related to the second way, where the audience certainly needs consistent video content, so they will give their trust in our products and services. This is why it is important for us to make a video display with the same video style guide so that it can display the consistency of the brand of products or services we offer. Moreover, there are already many competitors who also use video as their marketing strategy. So, the consistency we have will be the hallmark of our brand.
Method 4: Understand each social media channel.
In implementing marketing strategies, we need to be well aware and understand that each social media channel has a different impact on the videos we upload. For example, social media Twitter will have a significant impact if we upload videos with interesting hashtags or hashtags, or videos on YouTube will get a large audience if we create video titles and descriptions with the right keywords.
So make sure before we upload the video, we know what strategies can make our videos get the attention of selected social media.
Method 5: Target Video.
Video targeting is a very important thing for us to consider in a video marketing strategy. In this case, YouTube and Facebook applications offer very sophisticated targeting.
YouTube has everything that Google has to offer in terms of data about customers. In addition, Facebook can provide a large amount of information based on the interests of each audience (Facebook users). Here’s how to target videos on both platforms:
In the YouTube application we can target an audience based on demographics, interests, topics and keywords.
On the Facebook application there are video ads that can be targeted based on location, age, gender, interests of the audience.
Method 6: Identify Behaviors and Responses from Audience.
When some of our videos have been uploaded, try to identify the behavior and responses of the audience. For example, we can monitor it from the comments column on every video that has been uploaded. Usually there are some audiences who say “Crazy! I’ve watched this video 5 times! It’s so exciting, I’m also very satisfied with the material used on this party dress “.
From these comments, we can draw the conclusion that this part of the video is one of the videos that is liked by the audience . So, in the future we can know about video concepts such as what is liked by our audience.
Method 7: Measure success.
The last way we can do is to measure the success of video content that has been uploaded on social media. What is a simple way to measure the success of a marketing strategy through video? We can see from how many comments like our video, how many audiences share our videos with other people, or how many ‘likes’ given by the audience to the video.
