In this article we will see how we can improve a summer campaign , focusing on digital marketing. With the passing of time and the advancement of technology, every day social networks have become a more influential aspect in our lives, giving an opportunity to transmit all kinds of content through this medium .
Social networks and what each person consumes ends up affecting the decisions they make. So we must know how to use these means to show our mark . To do it in a better way, we have to identify our target audience and then adapt the content, and the message to this proportion of the audience.
On the other hand, there is the so-called seasonal marketing, which focuses on creating strategies for each season. Being which we are going to talk about in this article.
Index( )
- How to Choose Successful Summer Marketing Campaigns
- Know what type of campaign you will implement
- How to know if a digital marketing strategy suits a campaign
- What kind of marketing strategy should I use in the summer?
- Effective ways to improve digital strategies in summer
- Use and generate effective and eye-catching stories
- Focus on conversion and not leads
- Choose a good hosting
- Make videos on platforms like Tik Tok
- Be brief and visual in content
- Create a connection or link with followers or customers
- Measure and analyze the results of the implemented strategies
- What is a digital strategy?
- How to optimize and improve your digital strategy for the summer campaign
- Various advertising strategies
How to Choose Successful Summer Marketing Campaigns
Marketing campaigns that are tailored to the seasons are important to every brand. Doing them in this way allows the consumer to feel more identified with the product being sold , being thought from its presentation for the season that is passing, such as the summer.
Know what type of campaign you will implement
Depending on our brand and the product we sell, we can apply one or another marketing strategy. For the summer style we should implement a refreshing theme focused on fun in the sun, with high temperatures and the need to be cool a constant in our day-to-day life.
For example, if our business is food, we should give more visibility to the area of frozen products, beverages and sweets, being a product that is widely sold in the season . You can also do promotions around the products mentioned above, making more people stay with us. We can adapt a strategy of this style in each case .
How to know if a digital marketing strategy suits a campaign
Ideally, keep the strategy and the marketing campaign on the same team. In this way, both projects complement each other , even being more efficient because the content and the next steps to take are designed for each other.
In the event that we work in different teams or we have to keep them separate, at least one person from each of these must be involved in both, having good communication that benefits both projects .
What kind of marketing strategy should I use in the summer?
Without a doubt, digital marketing is the key to being successful during the summer . Especially the one directed towards telephones, since many people are in other environments so they will not check their computers much, while their telephones will.
Currently, constantly generating content is important to have digital growth , which will give us an audience with which to market our products, which must be adapted to the summer context to be more successful in the market.
Effective ways to improve digital strategies in summer
If we have decided that the most appropriate strategy for our brand is digital, we must know how to improve it in order for it to be successful. For this, we will leave you some points in which you can work and in what way to do it.
Use and generate effective and eye-catching stories
Stories are essential in our digital marketing strategy, so we have to know how to design them . First of all, it is important to know that stories are generally a content space for those who already follow us. A person who is new will first see our profile before our stories, leaving there who knows who we are and what we do.
Knowing this, we can generate stories that attract the attention of those who already know us, such as showing a more human side of our brand, showing in the stories the people who make up the work team, motivated by the summer one or another hilarious content related to the summer and the beach, etc. These are some examples of stories that we can use .
Focus on conversion and not leads
For those who are not familiar with these terms, we can briefly describe a lead as a registered user of our services or website . While conversion refers to capturing these individuals who will become our leads.
Now why should we focus on conversion? To have a person who becomes a lead is because we already have their attention, then the quality of our product will determine whether or not they continue to purchase our products. On the other hand, reaching people so that they become leads must always be present in the marketing strategy, expanding that set of leads that we already have .
Choose a good hosting
Another aspect that we must take care of is the hosting that we decide to hire. There are a large number of hosting services which work excellently , allowing our website to have no problems with having a good host.
Make videos on platforms like Tik Tok
TikTok has positioned itself as a fast-growing social network and in a short time , becoming the best option for those of us who want exposure to a larger audience. This is precisely what TikTok gives us, the option of being seen by anyone and on a large scale, all in a generic and authentic way, being reflected later when they start to be interested in our products .
To have a good quality of videos, in addition to having a phone with a good camera, we must use the challenges or trending videos as an influence for our content, keeping up with everything that this great application offers .
Be brief and visual in content
Another important point in social networks in general is what the profile of a brand or company looks like. We must meticulously take care of the image and the visual content through this specific medium, in addition to maintaining a clear message in all the posters, stories and publications that we make.
Create a connection or link with followers or customers
By having all our competition on the same platforms, it is as if we were all in the same store trying to cover the attention of as many people as possible, however, we do not need a large audience all the time .
If we can create a relationship with a small but loyal group of clients, we are more than ready with our business. You can see many cases of companies or even public profiles, where they have a good number of followers, but when it comes to requesting information and making a contract, they hardly have people doing it .
Measure and analyze the results of the implemented strategies
Finally, we must have a record of each of the results that our strategy gave, which publication liked the most among all, which products were sold the most, etc. All these give will help us to improve our strategies in the future , learning from mistakes and the experience we had when applying it previously. Even observing how a strategy is handled in different stations.
What is a digital strategy?
These strategies have to do in every sense with digital marketing , also its principles and techniques , its objective is the creation of guides to achieve an online goal , it can be through the multiple existing social networks, or web platforms.
In society it is very typical or common to have confusion between digital strategies and digital marketing campaigns, for example digital marketing campaigns are the elements that exist within our strategy, and digital strategy are the things or actions that we carry out to obtain our goal through marketing.
How to optimize and improve your digital strategy for the summer campaign
It is good to know this, since it is important to develop a good marketing plan , and thus be able to stay out of the objective, first of all we can create videos that make known the effect of our company or business, in this way we can share them in networks social networks, such as Facebook, Instagram, WhatsApp or YouTube, to be seen in a better way and get much more public.
Videos are a great ally, since they are released quickly, and we can even position them on YouTube, so that it reaches more visits and reaches more people, and thus can effectively use the best marketing tools .
We can also use the e-mail marketing option, creating dates that are key for our company or business, such as, for example, it may be the reason for Christmas or summer, in this way the digital strategy for our campaign will be more striking, this tool is sensible and makes it easier for users to have our advertising as the first position.
We can create blogs that contain what we are looking for, which is to publicize our brand, for example, by posting updated information of interest to society.
There is a lot of competition, so it is good to look for allies to help us and guide us to achieve our goal, of course taking into account a good aesthetic when working, which is striking and creative for the public with whom we will work.
In the same way, we must adapt to the budget we have, that is, these are essential and relevant at the time of a digital campaign, therefore, it is extremely important that it adjusts to the marketing investments in order to have optimal help in every way .
Various advertising strategies
We must always take into account the image or logo that identifies our project , that is, take into account the colors, the sharpness, in a certain way the general aesthetics of the image we are offering.
Another strategy may be that we obtain ideas through other advertisements, it is not exactly copying, but only having a minimum mentality of how to do it by researching through the competition.
It is very important that we republish our content, so that it can go further, as the days go by it may no longer be well positioned within search engines or social networks, therefore we can publish it several times to make it more effective on objective.
Also generate trends by placing posters in public places, where a considerable population travels. In this way advertising is spread and we will have better efficiency and immediacy. Advertising campaigns are of great use and importance, they improve goal safety and also provide social benefits, which we can use to our advantage.
