Although there are dozens of ways to communicate with your customers, from print ads to social media to search engine optimization, email is still the best way for many companies to generate new potential customers.
Email marketing enables you to promote products, boost sales, and establish relationships with consumers. But how to convince customers to sign up for their email list?
Use these four strategies to get more customers to your email list and keep them there for a longer time:
1. Get to know your customer:
Before you can persuade your customers to register in your email list, you need to know who those customers are.
What do they want? What are you looking for? Do you care more about being part of a community or about being expensive? Do they browse their phones or computers? What problem can you propose to solve them?
Understanding your target customers and using that information to structure your marketing efforts to capture email further increases the likelihood that customers will join your email list.
2. Offer encouragement:
The average email user receives 150 emails daily, and that number increases every year. As a result, consumers are of course reluctant to sign up for even more confusion in their inbox.
To persuade them to send their contact information, you must make the exchange worthy of them. Instead of simply sending an email recorder to your site, which will almost certainly be ignored, use an incentive.
A DMA report found that more than XNUM percent of consumers subscribe to a registered listing to receive offers and promotions. This is when you need to know your intended customer, which allows you to understand what you already want and offer it against your email address.
Regardless of the motivation you choose, it has to be really valuable to your customer who is already interested. I can offer several incentives to attract different segments of customers or visitors accessing different parts of your site.
Internet consumers are busy, and if they are looking for something in particular, they won’t need the time to research your site or go through a complicated email registration process.
To increase the chances of customers registering on your list, make the process as easy as possible. Start by putting in boxes and forms to pick up email in various places, for example:
- The title of the site.
- Publications on social networks.
- Order of departure.
- The sidebar of your site.
- Footer of a web page.
- A dialog window
- Landing pages
- Within the blog posts.
- Your contact page
Unless you use a detailed landing page or register clients for an event, keep the registration forms simple.
4. Tell customers what to expect:
Customers like to know what they are getting , and this is just as true with email records as with products and services. To increase the number of people who join your email list, explicitly about which clients you sign up for and what you can expect.
It’s much more likely that customers will register on your list if you share details such as:
- “Join the conversation in our exclusive Facebook group for members only, Extreme Backpackers Worldwide”
- “Sign up to receive our weekly VIP beauty newsletter, which includes interviews with industry experts, celebrity tips and exclusive discount codes on new products.”
- “Get our free guide to starting your own Fast Fitness franchise in just one month without applying for a business loan”
- “Do I love this blog? Sign up and we’ll send the next one directly to your inbox (but don’t worry, we never spam)”