Instagram For Business Tips You Must Know.Have you ever wondered how you could use images and videos to develop your brand and improve the customer experience?Do you have or have you thought about opening an Instagram account to make your brand more visible in the market?
Getting started with Instagram is easy. Basically it is to open an account, add your logo or photo in the Profile Picture, add a small biography of what your business does and the links to other accounts such as Facebook and your website.
What follows is the difficult part, putting this platform to good use and improving your presence on the networks.
Tips to manage Instagram for your business:/Instagram For Business Tips You Must Know
# 1: keep a balance of funny images of your business
Use the pictures to tell the story of the business with a good balance. Not everything is a break and not everything is business.
This photo from Banana Republic received more Likes and Comments than most of her other photos:
# 2: use the videos
Instagram is the strongest competitor to Vine, the 6-second video upload platform. Instagram allows you to upload 15-second videos, enough to tell a story with images and sounds. Make sure your video is of the highest possible quality since you have to differentiate yourself. Think like your client, since what may seem interesting to you (ex: personal things like your family) is not necessarily interesting for your client.
# 3: Hashtag!
Using hashtags is what will help people discover you. But try not to make the mistake of overusing them so as not to tire your reader.
Also find a hashtag that is Trending and try to use it in your photo (but only if it is relevant).
See how Mercedes Benz uses relevant hashtags on her photo. They could exaggerate it and add many more hashtags related to cars, the sky, etc, but they only use what is necessary:
# 4: Interact
Connect with others through the power of photos and videos. Comment on the photos of your followers, like their photos and respond when they leave you a comment. In this way they will know that you are real and that when they speak someone reads them.
Also follow your most active followers.
# 5: optimize your profile
Brandon Gaille blogs 20 Ways to Optimize Your Profile. Among these are:
- Include your URL in comments and on your profile to improve traffic to your website.
- Keep your profile public so that everyone can enter.
- Use your company logo as your profile photo.
- Use a username related to your company and that is the same or similar to that of Twitter.
- Give your comments a conversational tone by asking questions.
# 6: use Instagram to measure
When you upload a photo you can see the interaction it has had and the number of likes. When you have a lot to be able to measure what you like the most, you can use this photo (or a similar one) and then go to Facebook and pay for ads using this, since you know that people like it.
# 7: reward your customers
Through Instagram you can offer coupons and discounts exclusively through this medium, thus encouraging them to follow you and depending on how many customers use this coupon you can measure the importance and relevance of your account.
See how Rue 21 uses one of their coupons:
# 8: Do a “Sneak Peek”
Show photos of something that is happening but is not yet active or for sale, so your followers will be waiting more eagerly.
See how New Line Sport shares photos of a new line that they are going to release:
# 9: thank your employees
You can upload photos of your employees thanking them for something good they have done, or especially if they have finished a physical project which you can show in the photo next to this person. Extra points for using your username in the comments if you have a personal Instagram account.
Altoona Buckle thanks its employees this way:
# 10: Thank your customers too!
Sure, in this case it’s Oprah, but it can be with any of your clients. Starbucks does it in this photo:
# 11: Create contests
There are many ways to run contests:
- Give Like to win.
- Selfie contests.
- Contests with voting.
- Photo contests in the same business or store.
- Contest through your website.
- Contest through photos of your products.
- Etc etc…
Watch Mortar And Pestle Bar run a simple contest:
# 12: Add Instagram Photos and Videos to Your Website
In this way you can let your customers know that you have an Instagram account and they can give you a follow, just as if they see something that interests them right there on the website they can search for it at once and buy it, or communicate to ask for this product.
