If you need a web budget for the creation of your personal website or that of your business, and you are not clear on what you need or how the price of a web page is calculated , you have come to the right place. We enlighten you on what you should know before ordering your website to also decide on what is best for you.
Among all web design studios and freelance web designers, there are a variety of criteria for developing budgets. However, few are able to justify the amounts you will pay in a clear and transparent way . Do not be confused, it must be very clear to you!
In order to determine exactly what a website costs without overpaying or making wrong guesses, at IngenioVirtual we follow some guidelines. We explain it to you in a logical and coherent way below.
Contents of this publication [ hide ]
- 1Do you know the type of website you need?
- 1Personal website
- 2Web page for freelancers or professionals
- 3Online store or electronic commerce system
- 2Find examples for your web budget
- 3The concepts of web budgeting
- 1Domain and hosting
- 2Installation and configuration of technologies
- 3The web pages that will make up the site
- 4Components, modules or plugins
- 5The SSL security certificate
- 6Corporate graphics in your web budget
- 7Advertising texts or copywriting
- 8Photographs, graphics and images
- 9Multimedia content in your web budget
- 4Fees, completion times and prices
- 5The web budget and taxes
- 6The ideal budget, a broken web budget!
- 7Conclusions
Do you know the type of website you need?
The ideal before requesting a web quote, is to know the type of website you need for your initiative or business activity . You should be clear about the following options:
Personal website
A personal website is ideal to make yourself known as a professional . These pages are also really useful for finding work or improving the one you already have by developing your personal brand . These are websites designed to be managed by a single person.
Freelance or professional website
These are web pages for freelancers or professionals who offer their services or face the activity as individual entrepreneurs. In this type of web pages, which can be managed by one or more people, scalability must be foreseen for the possible growth of the business.
Online store or electronic commerce system
The different types of online stores or e-commerce systems generally need more resources for the online sale of products or services. This means that you have to think about a multitude of variables depending on what you want to offer. They are more complex projects and in which a greater number of concepts will have to be considered . In most cases, aspects related to order and stock management, transactions, suppliers and logistics will have to be taken into account.
Find examples for your web budget
To calculate a web project, it is recommended to provide an example of a website that you like or is similar to what you think you need . You can offer similar services or not, but it will help the web designer to establish a relationship between what your tastes and expectations are.
You have to know that creating a personalized and differential website may also require a personalized budget . Estimating this type of web budget is usually more expensive than that of web pages with predefined or standard designs and packaged offers.
Taking one or several references it will be possible to comment on the advantages and disadvantages from the designers’ point of view to make the web budget. Also when studying usability and the type of content such as the texts and images associated with them. In most cases, there will be aspects that can be improved or adapted to your business model. Everything influences to prioritize or economize in the general computation.
The concepts of web budgeting
We will see in different sections the basic conceptual parts on which the creation of a website depends . It will help you understand how to value everything that needs to be included with examples.
Domain and hosting
The budget should include the price of the domain and the most appropriate web hosting if you do not already have it. The best thing is to let yourself be advised by the studio or designer regarding the benefits and features that they should meet. In some cases, they may charge you an additional amount for contracting these services. In IngenioVirtual we do not take it into account, we only add a management amount when you have to transfer domains or perform migrations.
Installation and configuration of technologies
You already know that web pages need different types of web development technologies to function. This is so regardless of the objectives that the project must meet. This item should reflect the price whether you start from templates or frameworks, or if you use a CMS content manager, your own developments or custom developments . The latter are more appropriate and suitable for creating web applications.
The creators should update you on the pros and cons of the existing alternatives for what you need . Don’t worry, it will usually be easy to determine which is the best option.
The web pages that will make up the site
There are discrepancies on how to approach this section of a web budget. But the ideal is to include separately the price of each type of page , to the benefit of spending the necessary time to achieve a good user experience . The reason is that most of the time, and according to the requirements, not the same time is spent designing each one of them for what they include. In addition, you should not pay the same for a simple page as for another that is not adjoining. The most common types of web pages are as follows:
- “Home”, “Main” or “Home” page:It is the first page that the visitor reaches when writing the domain name. They can be simple, but the usual thing is that they include a variety of elements and sections that redirect to other main sections, therefore they usually have a higher price than the average.
- Page “We”, “Company” or “Who we are”:This page must include arguments about the principles and values of the person or company that carries out the activity, its cost is average.
- Service pages:The price may vary between the higher level service pages and others that depend on them hierarchically. In both cases they are usually clones, so the cost of one of them can be multiplied by those that are necessary. Later they will be adapted to each specific service.
- Product Pages:Like the previous case, most of the time these are copies. They are the pages that online stores use to display the items they sell. Their design depends on the family of products to which they belong. Being very similar, their price is usually below average.
- Blog Home:Having a blog built into the website is a great competitive advantage. Publishing articles, news or all kinds of information related to the professional activity or the products and services of the company, will contribute to positioning and receiving visits. And why not, also to gain followers.
- Contactpages : Contact pages can be simple or very complex. This depends on the functionalities that they integrate. They can be considered to incorporate from just the phone number accompanied by the address, to interactive maps and more or less extensive forms, the price depends on it.
- Legal aspectspages : These pages are related to the cookies law, the privacy policy or other concepts such as legal notices, return policies and others in the case of online stores. They are relatively simple to create but will depend on the texts to be shown in relation to each activity and the type of marketing or follow-up actions carried out. Prices will also depend on whether or not some of these texts are provided by the client.
Components, modules or plugins
After knowing what will be the pages that will make up the website, it will be possible to determine what additions the set or the user interface of each one will need. If in the case of your website add-ons have to be integrated , this section should reflect it. These are functionalities that can be different for each type of business and that must be estimated in the web budget, such as:
- Module to improve download speedwith static pages.
- Plugin to detect and filter spamin comments.
- Plugin to facilitate SEO optimizationof content.
- Module with calendar or reservation systemto organize time.
- Download areaor area to open and download files with the browser.
- Module to facilitate content sharingon social networks.
- Payment gateway to performrecurring transactions or collections.
- Advertising module to place yourown or third party banners .
- Complement for the control and monitoring ofsite analytics .
- And a long etc…
It is recommended to take care of the aspects related to accessibility in each of the components to respect ethical codes and reach more people.
The SSL security certificate
SSL (Secure Socket Layer) technology adds a new layer of security by encrypting data transmission through the server . It is highly recommended to prevent attacks or captures of information on websites that offer services. And it is essential in online store projects or electronic commerce to protect sensitive information. Also regarding the exchange of data in transactions.
In addition, the most used search engines such as Google, suggest its use, giving certain advantages to the websites that incorporate it . On websites with similar themes, those that have an SSL certificate will add points to improve positioning. There are different types of certificates with different levels of protection and a wide variety of prices.
Corporate graphics in your web budget
Most websites should carry graphic and visual design elements associated with the corporate image of the business, brand or company . In many cases, the client provides the logo and other materials related to the aesthetic presence offline or related to other channels. If not, the cost of graphic design for making these elements for the corporate website can be seen in this section.
Other types of graphic elements such as banners or ad creatives that would have to be placed between the different sections of the site can also be included on demand . Both the main pages and the secondary or sidebars of the blogs are capable of displaying this type of elements.
Advertising texts or copywriting
Of course, in any web budget, it is clear that the design of the pages is one thing and the persuasive content of the pages is another . In the case of texts, there are cases in which the client will prefer to provide them. In other cases, the client, due to lack of time or dedication, decides to delegate this task.
Whether or not to invoice this concept depends on various criteria and the methodologies or experience of each studio or designer. The IngenioVirtual for example, we do not charge any additional amount to include the texts (provided by the client or not) while it is not necessary to work the copywriting . Although this, from the point of view of SEO web positioning, should be taken into account . Something that always requires an added study in order to select the most interesting keywords.
Photographs, graphics and images
The price of the images that the websites incorporate depends on several factors. Since digital photography is available to anyone today, you can even take your own photos . At IngenioVirtual we advise you on the best alternative. The following must be taken into account:
- If provided by the client:The cheapest option, in this case the price will depend on the time it takes to edit and adapt the images that the client provides. It will have to be done favoring the design of the pages as a whole, and some of the images may not serve to keep a visual coherence. This is something for which you have to advise the client, experienced designers will be able to make it obvious to them.
- If we will obtain them from image banks:The price may fluctuate depending on the time invested and the number of images. But also if these are free and free of rights or on the contrary, it is necessary to acquire them for an amount that will have to be added in its corresponding item.
- If there are photographic sessions or reports: Itwill be necessary to resort to photographic sessions or reports. This could be, for example, the case of a restaurant or company that does not have quality photos of its products or facilities. Or a person aspiring to a professional model who does not yet have a complete ebook. As you will see, these are two different cases that require photography specialists. At IngenioVirtual we also offer these services, which logically contribute to increasing the budget.
Note: In some cases, it may be necessary to combine images from different sources on the same website . This implies that the web budget must reflect different concepts for each item. Other aspects associated with images are the sizes and types of files for editing by evaluating their treatment, .jpg, .png or .svg for example. And if these will be hosted on the same server or on an external CDN.
Multimedia content in your web budget
In the event that the website has to integrate video marketing materials , audios or other types of interactive multimedia, such as interactive data visualizations, the same will happen as with the photographs. It will have to be clear if these materials will be provided by the client or on the contrary it is necessary to create them . At IngenioVirtual we also provide this added value service, offering the production of different types of videos, audios and interactive pieces.
Also in this case, and depending on the source, the following should be considered:
- Will they be played and inserted from external platforms, YouTube or Vimeo, Ivoox, etc …?
- Will they be hosted in the same space of the hosting server?
These are important aspects, since some modules and components will depend on them. Possibly, they will have to be implemented, installed or configured to facilitate reproduction . For interactive graphics elements, it may be necessary to work with the API from external platforms. Including these concepts can imply an additional expense in the budget.
Fees, completion times and prices
Most studios and web professionals work with hourly prices established for each type of task or area of specialization. It is important to understand the relationship between these times and the result of the total price of the web budget. Be wary of deals offered by cheap websites. Since if the total cost is very low, it will be difficult to obtain a truly differential and competitive website.
Normally, the realization times are not the same for the design of standard web pages as for pages with a higher degree of personalization and design . Regarding the functionalities, programming languages or scripts that are used to create specific elements or carry out implementations if necessary, play an important role in web development.
As everything depends on the design and development stages , they must inform you about the estimation of the realization times corresponding to each phase and the delivery dates . It is important that you know approximately when your website will be prepared or available to the public to launch the project. Although this will also depend on you or your company and the agility with which you provide the materials that are needed.
The web budget and taxes
The taxes included in the invoice will depend on your current situation. You must know what you have to do to deduct or deduct the amounts of what interests you.
In the event that you are not yet registered as a self-employed person or company to carry out the activity of your business model , the budget will only include VAT or added tax from your usual geographical area. If you already are, you can initially benefit from a lower total cost thanks to the withholding of personal income tax or other taxes that the studio or designer will be able to practice. But later you have to declare it at the end in the annual income statement. You can include your website invoice in the corresponding quarter to benefit from it.
At IngenioVirtual we always advise our clients to wait until they are registered to be able to deduct and deduct the invoice from the website and the taxes . In addition, the invoice itself is a guarantee so that you can claim if your website malfunctions or the expectations based on the initial proposal were not met.
If you start an activity, the ideal is to order the website as soon as possible so that it is operational and request the invoice when you register . This will allow you to deduct and deduct the cost and start promoting your website from the first moment. You must generate orders or sales and there is no time to lose.
The ideal budget, a broken web budget!
A disaggregated and well-structured budget based on the information architecture that your website needs, will allow you to value each concept well and discard what you don’t initially need . To save on web design when starting an activity, it will always be better to order a good quality landing page or One page design (single page with links in the menu to its different sections), than a website composed of several pages of mediocre design that do not convince. Think about your competition, you can always scale as the business grows.
At IngenioVirtual we prepare budgets that take into account all the possibilities. You can do without the concepts that you decide to discard or leave for later . Your economy for the business to prosper is the most important thing, and we will advise you so that the cost of your website is not a drag.
Conclusions
A web budget must clearly reflect the concepts regarding the relationship of work to be performed and their prices . Whether your business idea needs a website created from scratch or if it is a WordPress website, it is important that you know what you pay and why you pay it to verify that everything is met.
In larger web projects such as complex e-commerce systems or the development of specific applications, the budget may be accompanied by documents detailing what is included in the items.
At IngenioVirtual we offer our clients the satisfaction of verifying that each part of the process is fulfilled . With guarantees of correct operation over time. Also on self-managing or maintenance-requiring websites.
