. The truth is that although they may seem the same, promoting the page is not the same as promoting a post.
Promoting a Page may apply more to a business as it may be more convenient for promoting a product or app as it can help you get more sales or downloads.
Now promoting a post could be much more applicable for the objectives of a FanPage, since this will help you get more reactions and comments within it, which could increase the chances of getting more followers just like on Instagram.
What steps to follow to promote a post on Facebook?
As we mentioned before, boosting a post can have several benefits that can greatly contribute to the growth of your Page, and it’s a fairly simple process that you can do in a couple of minutes.
In order to promote a Facebook post you must go to your page, select a post that is promotable and then click on the promote button that will appear next to the post. Once this is done, you only have to take into account the following things.
Select the audience you want to reach
One of the great advantages is that you will be able to select what kind of public you want your publications to reach, so they will not be released randomly on the network.
But how does Facebook get my post to a specific audience? Well it’s very simple; Thanks to the fact that the platform collects each of the user data and therefore keeps a record of their behavior , so that they send you advertising that is of interest to you.
Mention your total budget
That’s right, you can have control over the price you are willing to pay to promote a post on Facebook , which is a great option and helps everyone to grow their pages and businesses within the social network through this great tool.
How long do you want the promotion to last?
As if that were not enough, you can also select how long you want your publication to last , which can help you a lot because it means that you will be able to keep track of when the promotion ends.
However, you should keep in mind that the longer the promotion lasts, the higher the price you have to pay. Each publication has a minimum cost of one dollar for each day it is in circulation.
Choose your payment method
Once you’ve chosen your post duration, audience, and budget, you need to set up a payment method before you can start promoting the post. These methods can range from PayPal, bank transfer payments in supported countries, or even credit card payments such as Visa and MasterCard.
