How to create a successful campaign with TikTok Ads?

TikTok is currently on the cusp of consumption: Increasingly, there are famous profiles with large numbers of followers . Compared to other networks it has a higher percentage. This means that most people are watching more videos than they are communicating with others.

How to Make or Create Advertising or Ads with TikTok Ads – Complete Guide

What does this mean? Well, the video format of between 15 and 60 seconds has generated a greater communicative effect than posts or messages… That is, the audience is learning, buying or understanding topics, through grace, humor and challenges. 

The foregoing, in view of the fact that this way of transmitting helps to create more natural content, with an arc or common thread that is easy to understand. Likewise, it inspires originality and an informal language, which evokes facts or situations of daily life.

However, you must not forget that Digital Marketing handles some essential rules to study before betting on a channel to communicate with your audience. Also, there are a couple of tricks and aspects that you should consider when investing in TikTok ads if you have decided to use it in your campaigns… And you will know everything below!

Index( )

1. Advantages and benefits of advertising on TikTok
   1. What is TikTok Ads?
2. How to create a successful campaign with TikTok Ads?

Advantages and benefits of advertising on TikTok

Although TikTok allows you to relax and have fun while you sell by going viral… We must review the principles of Marketing in order to study the effectiveness of an advertising slogan on this social network. To do this, take note of the following points and apply them to your case:

1. The Buyer Persona:It is the ideal buyer, so you should create a profile concentrating on the characteristics of that person to evaluate their interests, and thus have more information about them; for example: knowing what is the best time to post on this social network to increase the audience and have a greater reach.
2. Forms or channels of communication:It has to be proportional to your audience; To find out, ask yourself… What kind of videos does my Buyer Persona like? Do you consume memes and sketches of real life? Or dances and challenges?
3. Profitability:Look at statistics on this social network, and take care to verify that your buyer person is on TikTok, because if you are not investing money in vain. In principle we can tell you that 60% of users are between 16 and 25 years old and are mostly women.
4. Finally, evaluate the budget you have:It requires an investment of approximately 20 euros per day, which may not be very profitable for small companies or accounts with fewer followers than 1k or 1M.

What is TikTok Ads?

It is the TikTok advertising platform that has within its possibilities the creation of a complete campaign , with ad sets, segments and a specific choice of the public. In addition, the budget can be divided into the groups you choose, allocating more capital to a series of content, according to your projection.

Also, you can choose the geographical choice of transmission, and other details that study the profile of each user to whom your advertising will appear; so that it is of your benefit, do not rule it out and pay attention to the information that you want to send it.

How to create a successful campaign with TikTok Ads?

1. Access TikTok For Businessby clicking here, and immediately click on the “Get Started” option. The next thing will be to complete a form with the most basic data of your campaign such as the location; and specify whether it is an individual brand or a company.
2. After having filled all the spaces and clicked on “Next” you will have to register in TikTok Ads Managerwith an email; password; a subsequent validation of the email; and acceptance of the TikTok Ads terms and conditions.
3. With the active account, you must then locate the “Campaign” section, then click on “Create” and begin to identify the advertising slogan as needed: Name, daily budget, publications and the choice of platforms where you want it to appear .
4. Then you must add more specific data suchas the keywords of the ads, images, and even the category of the groups (seeking to be exact to be able to segment them among the public).
5. Finally, you will only need to choose the dateson which your advertising will be active, and by clicking on “Start” you will be able to take the campaign in TikTok Ads for granted.