Learn how to add and send a countdown clock by email to create a sense of urgency and engage your subscribers. Increase conversions with this effective email marketing technique.
What are countdown clocks and what are they for?
A countdown clock or also called countdown, follows a sequence in regressive time for an important event and indicates the time remaining for that date. These are usually seen in movies for the timing of a bomb detonation or a rocket launch into space.
But these can be very useful to us in real life; They can serve to remind us of the date of an important event, or notify us of a special activity that we must carry out. They can also help us to advertise or marketing our services on the internet ; how? By announcing to others how much time they have left to make their purchase, because the offer will end soon.
This marketing strategy can be very useful , as it invites the buyer to take quick action so as not to miss the opportunity, especially if a time-back marker runs out on the same day.
Various internet pages can offer us a good service for the countdown clock. Although it can be useful for us to notify ourselves of something, we can also send notices to others. Email can be a very timely medium; in fact, it is one of the most used.
How to add and send a countdown by email.Creating and sending a countdown clock via email involves a few steps. I’ll guide you through the process in a tabular form:
| Step | Description |
|---|---|
| 1. Choose a Countdown Clock Service | Find an online countdown clock service. Examples include timeanddate.com, countingdownto.com, or any other service that allows you to create a custom countdown. |
| 2. Create Your Countdown | Use the chosen service to create your countdown clock. Set the end date and time for your countdown. Customize the appearance if the service allows it (like color, size, etc.). |
| 3. Generate the Countdown Embed Code | Once your countdown clock is created, the service will typically provide an embed code. This is a piece of HTML code that you can insert into your email. |
| 4. Compose Your Email | Open your email client and start composing a new email. |
| 5. Insert the Embed Code | In the body of your email, switch to HTML editing mode (this option varies depending on the email client). Paste the embed code where you want the countdown clock to appear. |
| 6. Return to Standard View and Finalize Email | Switch back to the standard view (from HTML mode) to see how the email looks. Add any text or additional content you want in the email. |
| 7. Test the Email | Send a test email to yourself to ensure the countdown clock displays correctly. |
| 8. Send the Email | Once you are satisfied with how everything looks, send the email to your intended recipients. |
In principle, you must choose the page of your preference to make a countdown clock in a personalized way; choosing the date you want the timer to end, which includes month, day and year. Then you can customize it, adding color, an image, animation, among other things.
When you have the countdown ready, the page automatically generates an HTML code, or you can also request it; then you enter your email account and that code proceeds to copy and paste it into a new email message . You can send this email in HTML format to all the contacts you have, or those you want to notify about an event or a promotion.
If you start your email with the countdown, it would be ideal to immediately capture the attention of the person, then you can explain the invitation, or give more details about the promotion.
Latest tips and advice
As well as the other useful tools that we have at our fingertips, we must be balanced when using the countdown clocks. If we use it a lot and for everything, it will lose its importance and value, when the occasion really warrants it; such as a party, movie premiere, product promotion, or a major sale.
These can serve as a reminder on the calendar for an activity that you usually forget; so every time you enter your email it will notify you as a reminder. If you are going to use it as an invitation to an event, try to do it with enough time for your contacts to plan well.
You can use it as a stopwatch of your planned activities, and see if you do things on the scheduled time and days, which will help you organize , improve your schedule, or continue to stick to it. Without a doubt, very practical in these busy days, and with so many things to do, without knowing where to start.
As we saw, countdown time clocks can help us plan, organize and help others to be aware of an upcoming event or promotion. If you liked the information, do not hesitate to put it into practice, share it with others and leave us your comments at the end of the article.
