PETA stands for People for Ethical Treatment of Animals. This organization is located in Virginia, USA and is led by Ingrid Newkirk. PETA is close to 400 employees and boasts the largest animal rights group in the world with over 6.5 million supporters globally. It is a non-profit company founded in March 1980 by current president Ingrid Newkirk with animal rights activist Alex Pecheco. The organization believes that we do not have the right to wear, eat, experiment, enjoy ourselves or abuse animals at our leisure. In fighting animal rights, PETA focuses on four main issues; industrial breeding obstruction, fur collection, animal experiments and animal entertainment. Dissuade fishing,
The beginnings of PETA
PETA became popular one year after its formation, in 1981, in what would later be called the Silver Spring monkeys case. This was a difference advertised on the tests that had been conducted in the behavioral research institute located in Silver Spring. The experiments involved macaque monkeys 17 and a case that lasted for 10 years. The case stands out because it was raised by the police; it was the only case of a police raid on an animal lab in America. He also triggered an amendment to the country’s animal welfare law in 1985.
This organization has been the subject of controversy, inside and outside the human rights movement. While Newkirk and Pacheco are considered as carriers of an export of animal rights by traditional animal protectors, others believe that the group is not sufficiently radical. Even within the movement itself, there was a condemnation of the use of poorly dressed women in the organization’s campaigns. In countering the criticism of feminists, Newkirk states that no one is abused because all are non-obligated volunteers.
In the year ending July 31 2016, the group received more than $ 65 million in donations with its website that exceeded 40 million visits a month. Of its employees, only 56% earned over $ 45,000 while 7% earned below $ 30,000. Newkirk has paid some attention to the latter. Pacheo, his co-founder, left PETA in 1999 instead.
PETA is known for its aggressive media campaigns combined with a solid foundation of celebrity support. Many prominent celebrities have made appearances in PETA ads, such as Eva Mendes, Ellen DeGeneres, Charlize Theron, Alicia Silverstone and Paul McCartney on top of her honorary directors.
PETA has been involved in many cases, apart from the case of Silver Springs monkeys in 1981. In October 2004, the organization launched a boycott against the Australian wool industry, a boycott that led some retailers to ban any product with Australian wool. The Australian wool industry in exchange cited the company and later an agreement was agreed with PETA that stopped the boycott. In 2010, when Lady Gaga wore a meat dress, PETA objected to the dress at a conference.
The people for the ethical animal treatment offices were in Rockville, Maryland, before moving to Norfolk, Virginia, in 1996. They also have offices in Los Angeles, Oakland and Washington, DC. It also has branches in Germany, India, the Asia-Pacific region, the Netherlands, France and the United Kingdom.