Instagram swipe up is a very popular feature among influencers. Find out how to get the swipe up on your profile in this guide
Most likely if you are here it is because you have noticed among the Instagram stories posted by one of the influencers that you follow a new symbol that has caught your curiosity. Lately, with increasing frequency the stories published on Instagram at the bottom are accompanied by the up arrow symbol and the text “Find out more” or “Visit profile”.
What is it about? Simple of a new feature introduced by the developers of Instagram called ” swipe up “. The swipe up of Instagram is simply a link inserted within a story that can be activated by the user who displays it by scrolling from the bottom to the top. This “advertising” tool is very useful because it represents a great potential to “convey” traffic from Instagram to elsewhere. With the swipe up you can do several things:
- sponsor products;
- show your guides or recipes you post on a blog to your followers;
- refer to a YouTube channel you intend to sponsor;
- insert your e-commerce products with the referral;
- link to a page on a website to deepen the discourse contained within the main story.
Well, given the potential of this function, you are probably wondering how to have the swipe up on instagram? Unfortunately, this feature is not available to all users of the social network but it is possible to get it.
- How to have the swipe up on Instagram
- How to use swipe up in stories
- Limits to the use of swipe up
How to have the swipe up on Instagram
Getting the swipe up on Instagram can be a great solution when it comes to driving traffic and sales to your website or blog, or getting other users to visit your profile. The swipe-up function , in fact, is perfect for brands, local businesses and above all for influencers looking to share new content or promote products to their followers.
At the time of writing, this feature is only available for two types of accounts:
- Instagram business accounts with more than 10,000 followers;
- verified accounts.
How to use swipe up in stories
If you are an Instagram user with over 10000 followers or with a blue check on Instagram then you can use the swipe up function of the famous photo social network.
You can use swipe up by following these steps:
- access the publication of a new Instagram story by clicking on the camera-shaped icon at the top left or by dragging the main feed from left to right;
- create your story by taking a photo or recording a video. Of course, you can also swipe up to retrieve content from your gallery;
- touch the chain icon at the top and enter the link to which the swipe up will have to be sent;
- add a call to action on your Instagram story with links, so your followers can swipe up!
Limits to the use of swipe up
There are no real “limits” to the use of swipe up on Instagram. The developers of the social network, in fact, have not foreseen any. In any case, it is advisable to respect some simple guidelines so as not to waste the enormous advertising potential of the swipe ups . Among these are:
- do not swipe up every published story;
- do not add links to content that does not bring any advantage in terms of followers or sponsorships;
- avoid swiping up content that may be reported by users or that may offend other users
