Are you tired of competing with other websites in search results for the same high volume keywords? Or is your website traffic not increasing because visitors choose competitor websites?
Quiet! You have come to the right place.
In this article, we will discuss long tail keywords. One of these SEO secret tricks can be a solution to your various problems above. Don’t believe it? Come on, see this article to the end.
Table of contents close
1 What Are Long Tail Keywords?
2 Why Long Tail Keywords?
2.1 1. Long Tail Keywords That Have Low Competition
2.2 2. Can Bring Lots of Traffic
2.3 3. Long Tail Keywords Increase Conversion Rate
3 Ways to Find Long Tail Keywords
3.1 1. Take advantage of “Search related to …”
3.2 2. Use Answer The Public
3.3 3. Visit the Online Community
3.4 4. Take advantage of Google Autocomplete
3.5 5. Use Soovle
3.6 6. Take advantage of the “People also ask…” Box
4 Use Long Tail Keywords Now!
What Are Long Tail Keywords?
Long tail keywords are specific keywords and small volume, so the level of competition tends to be lower. Many people think that long tail keywords must be long and consist of three or more words. However, it’s not always like that, really. Long tail keywords can only consist of two specific origin words and the level of competition is low.
Well, even though it’s low in volume, long tail keywords are more targeted than short tail keywords, you know. Because long term keywords target very, very specific keywords. So, chances are that these keywords do return the search results that users were actually looking for. Not general search results on the topic.
Still confused? Okay, we’ll give you an example. The image below is a Google search result with the keyword “galaxy s20”:
You can see that the search results above show various things related to “galaxy s20.” Starting from the official product page, news about the latest prices for other Samsung smartphones, to articles that discuss the Galaxy S20. Very broad, right?
Try to compare it with the keyword, “Samsung Galaxy S20 Ultra vs iPhone 11 Pro Max” below. You will find precise and very specific search results according to these keywords. Well, this is what is called the long tail keyword.
Why Long Tail Keywords?
“Long tail keywords have a little volume. Why did you choose this instead? ”
Good question. Here we provide three answers to your question:
- Long Tail Keywords That Have Low Competition
Still using the “galaxy s20” example above, here are the number of search results with these keywords:
So, if you want to rank one on Google with the keyword “galaxy s20”, you have to compete with 220 million other sites. Oops!
On the other hand, here are the search results for the keyword “samsung galaxy s20 ultra vs iphone 11 pro max”:
Well, those long tail keywords have a much less amount of competition, right? In other words, you can find it easier to get top rankings on Google. When you get the top ranking, traffic will start arriving by itself.
- Can Bring Lots of Traffic
If you choose a topic that has a lot of long tail keywords, the organic traffic that will come will also be more, you know. Because, you are not targeting just one main keyword from the topic, but many keywords at once.
In effect, your website will appear in every search of each of these targeted long tail keywords. It doesn’t appear just once because it only targets one main keyword.
We give an example. Let’s say you are targeting a topic with 30 long tail keywords. The average traffic for each keyword is only 50 searches per month. Very little, right?
Well, try to combine all these keywords on your website. You can bring the potential for organic traffic of 1500 visitors! Because, your website always appears in every search result of the 30 keywords earlier.
- Long Tail Keywords Increase Conversion Rate
Long tail keywords are very specific. So, people searching for these keywords are more likely to be ready to make a purchase than a short tail keyword search.
Take a search for “web hosting.” These keywords are very broad in meaning, right? People looking for these keywords may want to know what web hosting is or how it works. In other words, he was still not ready to buy.
However, if someone enters a specific version of the keyword (eg “best and cheapest hosting in indonesia”) it means that they are one step closer to making a purchase.
In effect, that person will click on the search results that display the product being searched for. So, your website traffic increases as the conversion rate increases. Win-win solution , right?
How to Find Long Tail Keywords
Here are six ways to find long tail keywords to increase your traffic:
- Take advantage of “Search related to …”
If you scroll down to the bottom of the Google search results page, there is a section called “Search related to …”. Well, you could say this is the easiest way to find long tail keywords.
You just have to enter the keywords you want on Google, then scroll down, and … you’re done. You have succeeded in getting the required long tail keywords.
- Use Answer The Public
Although not available in Indonesian, Answer The Public is one of the most accurate methods for keyword research that you can try. Because, this long tail keyword tool gives you keywords in the form of specific questions in the 5W + 1H format (What, Where, When, Why, Who, and How). So, automatically these keywords are long tail keywords.
How to use it is also not difficult. All you have to do is enter the short tail keywords (main keywords with high volume) in English and click Search . Remember, it’s not Indonesian because Answer The Public still doesn’t support Indonesian.
For example, we use the keyword “cat food” and the results are as below:
Even though it is English, these keywords have the potential to be searched for or even become popular in Indonesia. So, you can still get ideas for content from the results of this long tail keyword research.
- Visit the Online Community
Online communities such as Kaskus , Facebook groups , and Quora can also be the best places to look for long tail keywords, you know. Because, online communities are places where hundreds of people from all over the world gather to ask and answer various questions related to certain topics.
Before people ask questions in the online community, they must have asked on Google first. However, because he did not get a suitable and satisfying answer, he finally turned to the online community.
Well, that’s a gap you can take advantage of. You can make articles about complete answers to netizen questions in the online community.
- Take advantage of Google Autocomplete
Surely you are already familiar with this cool Google feature. Google Autocomplete gives you long tail keywords that come directly from Google. In other words, that’s exactly what people are looking for on Google.
To use Google Autocomplete, all you have to do is type in the desired keywords like this:
Or you can enter keywords followed by one letter after the space:
- Use Soovle
Soovle is a free long tail keyword tool that collects keywords from Google, Yahoo, Bing, Amazon, Wikipedia, Answers.com, and YouTube. So, Soovle allows you to find lots of keywords that are hard to find with other keyword tools (as they generally only focus on Google).
To use Soovle, you just have to visit the website. Then, enter a single word keyword in the search box. For example, if you want to search for keywords related to cats, you can enter the keyword “cat”:
- Take advantage of the “People also ask…” Box
Another one of Google’s other useful features for searching long tail keywords is the “People ask questions…” box in the search results. This box displays some of the questions people have about the keywords you enter on Google.
Oh yes, when you click on one of the questions in the box, Google will display more questions below it. So, if you don’t think you have found the right keywords, just click on the question until you find the keywords you want.
Use Long Tail Keywords Now!
Using long tail keywords on your website can be one of the best solutions to increase traffic. Even though it is low in volume, this keyword has minimal competition and has a more specific target.
So, you can compete with fewer sites on Google search results compared to using popular short tail keywords. This way, you can more quickly get top rankings and attract organic traffic from Google.
Oh yes, so that your website can get to the top position even faster on Google, don’t forget to also apply SEO optimization steps. What are the steps? You can find it in the free ebook below:
That’s all the discussion about long tail keywords. We hope that this article will be of use to help increase your website traffic. Don’t forget to click the subscribe button to get various tips and tricks about websites like this. See you in the next article!