In the graphic market, creativity in the production of printed materials is essential to do differentiated work. In this context, designers have strong allies: graphic finishes. And one of his most versatile is lamination.
With the help of lamination, it is possible to produce unique and innovative materials, escaping the conventional and offering options capable of surprising your customers . There are several types of lamination available on the market, with different applications and generating various possibilities of use.
So, thinking about helping you discover all the benefits and advantages of laminating, we prepared this post. Throughout the text, we will explain exactly what lamination is, the types most present in printers and when its use is recommended to further enhance your printed material. Come on?
What is lamination?
Lamination is a graphic finish that coats the print with a layer of very thin and transparent plastic material.
It is worth mentioning that it is completely different from lamination: lamination makes the print more durable and resistant, giving the material a more pleasant tactile and visual aspect and making it much more beautiful.
Lamination can be applied to any type of paper , such as coated, duplex, glossy, and even common sulfite, among others.
What types of lamination are there?
There are several types of lamination with various application methods. The most common are:
- matte BOPP lamination;
- gloss BOPP lamination;
- holographic BOPP lamination;
- embossing varnish lamination;
- high gloss lamination;
- aromatized varnish lamination;
- lamination varnish with glitter;
- lamination textured varnish.
Lamination can be applied to printed materials using three different processes: hot, cold or liquid. Next, we will detail a little more about them.
A heated laminator term “melts” the plastic material that comes in a coil, making it stick to the paper where it is being applied. In this way the transparent layer is attached to the print giving it a more resistant finish.
In this type of lamination, the process is simpler, since the material already comes with a kind of adhesive that allows application on the printed form without the need for heat.
Although the method seems easier, as the coating can be applied as if it were a contact, it is recommended that it be done by a trained professional. Cold rolling is handmade and may not have a good result if not done with care.
If you want to understand how it is done, just imagine applying an adhesive to a surface. The ideal is to press it and smooth it with a ruler, after taking off about 2 cm and placing it on the printout.
In this method of lamination the application is made as if the surface of the paper was being painted. This must be done very carefully so that no stains or areas with more varnish than others appear . In large printers, liquid lamination is done mechanically as soon as the print leaves the offset .
When to use lamination?
Lamination has several functions, ranging from protecting and making the print more resistant, to creating details that highlight certain information of the material. The main uses of lamination are:
- avoid wear and fading of the impression that ends up occurring over time;
- delay the appearance of aging marks on the paper;
- create greater resistance to liquids, preventing the paint from spreading if splashes occur on the material;
- highlight certain information in a graphic project, such as the company logoon a business card.
There is still the possibility of using lamination to differentiate the material in some situations, bringing sophistication and personality. Flavored lamination is an example. Through this resource, companies are able to make a much more impactful presentation by causing a complete sensory experience to their potential customers.
What papers can be laminated?
Virtually all types of paper available on the market can be laminated. To carry out the work, it is necessary to pay attention to those who cannot withstand the heat so that the lamination is not carried out hot.
In some types of paper that already have their own brightness, such as glossy or coated, the application of matte lamination, for example, even presents very interesting aesthetic effects.
On the other hand, textured papers, such as linen or lint, may not look very good with lamination. Therefore, in this case, textured lamination on plain paper is recommended .
If the objective is to print an inkjet photograph on glossy paper, for example, lamination is recommended to reduce the effects of ultraviolet rays capable of fading the image printed on the paper.
What are the benefits of using lamination?
One of the biggest benefits of lamination is from the aesthetic point of view. This practice is able to bring more elegance and sophistication to printed matter and guarantee, as we have already said, a greater impact for those who receive a material with this type of finish. The feeling that remains when we come across a laminated material is that of whimsy and care with the brand of the company that offered the printed matter.
Another notable benefit in the use of lamination is in relation to the durability of the printing: with the protection of the thin and transparent film on the paper, the printed content becomes much more resistant both to the time, as to the frictions of the day to day.
As you can see throughout this post, lamination is a resource capable of making an excellent impression on people who receive the graphic material produced with this finish. In addition, it also makes the material more resistant to weather and possible incidents, such as splashing liquids, scratches and scratches.