Why Importance of Brand Name.The commercial brand is essential for any product. The brand name is the first knowledge we have of a company.If you wonder what is the importance of the brand of a product in marketing , here we will answer this question very simply. Clearly, to use everything that we will mention below, you must be aware of what strategic marketing development is and how to apply it in companies .
Importance of Brand Name On Your Product
The importance of the brand of a product in marketing is undeniable, being considered something like the “personality” of the products. There are many factors that intervene in the relevance of this quality of marketing, but we can focus on the following.The brand can be represented through various ways , such as a symbol, image or name. Regardless of the modality, it aims to capture the attention of potential customers.
For this reason, it is very important that this brand is eye-catching and that it is able to express the essence of the products on offer. A good name will be remembered by customers or anyone who knows the products.Undoubtedly, the theory, psychology and meaning of colors in marketing and many other factors intervene here . As you will see, giving a name and image or a brand is of vital importance.
Help differentiate yourself from the rest
The name that is given to a brand will be what differentiates it from the rest . The products offered may be similar to those sold by the competition, but the distinction will always be the name given to the brand.
Certainly the quality of the product is supremely relevant, but the name of the brand that he offers will be the identity that is tied to it. All of the above only reaffirms the great relevance of the name or brand of the products.
Importance of product packaging
The packaging goes hand in hand with the brand, being something that users tend to see first. The following are some of the reasons why the importance of product packaging for marketing cannot be overlooked .
It’s a cover letter
Packaging is considered one of the marketing steps to launch a new product successfully . In fact, packaging is often seen as an initial cover letter to customers. Therefore, it is best to offer a neat and professional appearance. In fact, many people often evaluate products according to the packaging in which they are presented.
A good aesthetic packaging is capable of generating the feeling of quality , since many think that if the exterior is remarkable, the product must offer something good.
Protect your product
Packaging has another purpose, in fact, possibly the invention of packaging is due to this, we mean to protect the product. Indeed, the packaging also fulfills the task of protecting the product.
As you can imagine, protecting the product is essential, since no brand wants it to reach its customers damaged. Therefore, if you are in the process of devising a personal brand, worry about having a packaging that is capable of protecting your products.
Beyond the brand and the packaging of a product
Regardless of the name that a brand is given or the packaging that is used, certainly the most important thing to achieve success with a brand is quality. The quality of the products is the best way to do marketing, this aspect being the one that differentiates the passing brands from those that are perpetuated over time.Focusing on the name / brand and packaging is a good thing, but never overlook the quality of the products you offer.The above are some of the tips and recommendations to improve your marketing strategy . Still, it’s all about offering a quality product and always striving for the purpose of improvement.
. The name is the first thing that gives meaning and meaning to a brand and its graphic image. The proper names for a brand project the personality of a product, service or company and should suggest the quality and integrity of what they represent. The name does not guarantee success. There are no fixed rules or norms, but it must meet certain characteristics, such as: have a global pronunciation, it must be short and easy to pronounce, or it must not have negative connotations. The correct approach and definition of the exploration fields, the generation and crossing of terms, and the legal, linguistic and market validation, are some of the stages that we develop to ensure a successful naming.
CREATION OF THE BRAND NAME
A possible working method for the Creation of Marks can be based on the following work scheme:
– KNOW the company, the characteristics of the products, the proposed objectives, the profile of the consumers, their competition, their brand philosophy, the distribution strategy and all the information that is very useful to us.
-The SELECTION of several names as a result of a creation work, is filtered following each of the criteria of pronunciation, memorization, readability, language, possibility of registration, … Detail :.
- It is advisable to choose a unique and descriptive name . It is about the name speaking to the customer of the main advantage of the product. A name that says nothing will not have enough force to penetrate people’s minds. For this reason, it is important to consider that as far as possible, the name should evoke the brand’s keyword (the business idea).
- Simple and short . It should be simple, clear, easy to write, and therefore easy to recognize and remember. Using colors or symbols can be a good solution. The simpler the name – easy to remember – the more catchy it will be in most people’s minds.
- Practical and flexible to adapt and be used on all types of supports. Brands that are going to have a great diffusion in the media should tend to reduce their graphic elements. If the consumer is constantly bombarded by a complex brand, there is a burnout that deteriorates the brand.
Conclusion; Why Brand Name Is Important.
Brands represent one of the most important non-tangible assets that organizations have to seduce, attract and retain their customers. It is becoming increasingly difficult to differentiate between products and it is more difficult for consumers to distinguish their qualities. The brand is, in addition to the main identifier of the product, a guarantee that places it at a higher level by building a true identity and relationship with the customer. A correct and elaborate brand image will give visibility and guarantee the competitiveness of the company and its products.
