Would you like to increase the followers of your Instagram profile and, perhaps, bring these people to visit your website? Would you like the content you post to Instagram Stories to reach more people? In this case you could create ad hoc content, promote it in the stories and thus broaden your user base.
How do you say? Did you have the same idea but, since you are rather inexperienced in using social networks, you don’t know how to sponsor stories on Instagram ? Then know that you have nothing to worry about: I’m here to help you. In this tutorial, in fact, I will provide you with all the information you need on the subject and I will explain, step by step, how to promote stories on Instagram.
To succeed in your intent you can use both the social network app for smartphones, and proceed from Facebook, using the special tools made available to accounts for professionals. Find everything explained below.
Index
- Preliminary information
- How to promote a story on Instagram
- How to sponsor multiple Instagram Stories
- How to sponsor Instagram stories with links
- How to sponsor Instagram stories from Facebook
Preliminary information
Before explaining how to sponsor Instagram stories , I must let you know that this feature is reserved for accounts for professionals , therefore for profiles related to creators or companies .
Therefore, if you have a personal profile on Instagram you must necessarily first switch to a professional account through the section Settings> Accounts> Switch a professional account of the app. The procedure is very simple and reversible at any time: for all the details, refer to my tutorial on how to put your company profile on Instagram .
How to promote a story on Instagram
Having made the necessary premises, let’s now see how to promote an Instagram story through the social network app for Android and iPhone . So, after logging into your account , open the story editor by swiping from left to right on the main screen.
Then create the story you want to promote (or import the image or video you want to insert in it from your smartphone gallery) and customize it by adding filters , stickers , etc. Please note, however, that there are currently some limitations in promoting stories with interactivity elements, as some of these (for example the link sticker ) may not be allowed.
That said, publish the story by pressing the appropriate button and then, to promote it, press the button (…) located in the lower corner. Then choose the Promote story item and start creating the advertising campaign, setting a goal (for example more visits to the profile ), customizing the audience to reach (you can also let Instagram do this automatically) and setting the budget you want to spend on the ad and its duration .
Finally, after pressing the Next button , check the listing summary, set a payment method and press the Promote story button to confirm the operation. Easy, right?
How to sponsor multiple Instagram Stories
Would you like to know how to sponsor more stories on Instagram ? In this case you simply have to carry out the same operation indicated in the previous chapter .
After starting the promotion of a story , therefore, all you have to do is publish another suitable one and repeat what has been explained, selecting the objective for the campaign as well as the audience , the budget and the duration , in order to promote the story. using the appropriate button.
How to sponsor Instagram stories with links
Want to sponsor an Instagram story with links to link back to your website? No problem: you can do this by selecting the appropriate mode available in the ad management tool.
After pressing the Promote story button , set the More visits to website option as your goal , type the URL of your website in the appropriate text field and choose the most suitable call to action button (for example Learn more ).
To continue, then tap the end button , then press the Next button , define your audience , budget and ad duration and press the Promote story button to activate it.
How to sponsor Instagram stories from Facebook
Would you like to sponsor stories on Instagram from Facebook ? In this case, to perform this operation you must use the Facebook app for smartphone / tablet or the Meta Business Suite platform from a PC, in order to be able to promote an Instagram story published on a company account connected to a Facebook page .
To proceed from your smartphone or tablet , go to your Facebook page , press on your profile picture and then tap on the word View the story . Then locate the story you want to sponsor and tap the Promote button .
At this point you just have to set a goal , the audience to reach, the budget and the duration of the advertising campaign; finally choose a payment method (if you have not done so previously) and press the Promote story now button to activate the advertisement.
From the computer , on the other hand, press the stories item in the Meta Business Suite main screen , identify the story to promote and press the Promote story button , corresponding to it. Finally, set your campaign audience , budget and duration and hit the Promote Story Now button to confirm the action. Easy, right?
