In the article we will tell you how to design social networks for companies. We will also give practical recommendations on what to focus on in the content on each site. At the end, we will share inspiring ideas for different niches as a bonus.
Rules for designing social networks for business accounts
- There are no corporate profiles without a face. Try to make the name and logo recognizable and attractive to the audience.
- Create a brand book – a document that contains the rules for using corporate identity elements (colors, sizes and fonts, logo, etc.). It will help you maintain a cohesive visual narrative and present your brand in a more professional and recognizable way.
- Prepare a brief description of the company, because this is the first thing people read when they look at the page. It should be original and contain key phrases that will help the target audience find you more easily. Slogans and mottos will allow you to fix certain associations in the minds of the target audience and identify your product or service with them.
- Carefully study your audience on social networks, find out their interests and focus on content in a variety of formats so as not to get bored.
- Develop a social media strategy that will help you identify the best platforms for promotion, set goals, and formulate overall performance indicators.
- Be sure to use tags and hashtags in your niche. They allow you to improve the visibility of posts and attract new subscribers.
- Stay active – post fresh and relevant content regularly, engage with your followers (take surveys, respond to comments, etc.).
Instagram page*
Instagram* differs from other social networks in its emphasis on the visual component, which makes it a special tool for promotion.
Avatar. Use a high-quality and bright image that is perfectly visible even at a small size (110×110 pixels for mobile devices and 180×180 pixels for the desktop version). You need to choose a photo that reflects the spirit of the brand or its recognizable logo so that subscribers immediately associate it with the business.
Description in profile header. Indicate the name of the company and its main line of business, you can attach emoji for visual appeal (depending on the niche). Highlight a benefit or value proposition that will help subscribers quickly understand the benefits of a subscription.
Highlights (actual stories). Add separate “circles”: products, services, reviews, price, events, etc. Create meaningful labels with short descriptions and related icons. Update highlights regularly and delete outdated eternal stories. This will help subscribers find the information they need faster, increase engagement, and enhance the overall impression of the account.
Posts, Stories and Reels. Share high-quality videos and images that match your brand and blend in with your overall profile design. Diversify the format of publications – use carousels, video reviews, guides, Reels on various topics, conduct live broadcasts to emphasize the depth of information.
