Technical video tutorials are very useful for professionals who want to learn how to use a new device or set up some complex process. However, without proper visual appeal, such videos can be boring and difficult to understand.
Interesting technical video tutorials can help viewers keep their attention and absorb the information they receive more easily.
In this article, we’ll show you some interesting visual tricks that you can apply to your video projects.
Screensaver
A static company logo intro might be a good start to a video, but it likely won’t be attractive enough for viewers. Viewers usually expect to see something interesting and informative right from the start of a video. It is better to use animated elements at the beginning of the video.
Idea: story 3D intro with a transition to the logo
In the first 10-15 seconds of the video, you can show several 3D scenes that illustrate your business. Prices can show various aspects of a company’s business, such as production, warehouse, office space, work processes, etc.
An example of drawing the environment and elements:
BIZONE technology from sergin3d2d on Vimeo.
An example of transition between scenes and access to the logo:
The final logo can be transformed into 2D with a subsequent transition to the next video sequence.
Example:
Location
Decorating the location for shooting a technical video will help create a more professional and attractive video sequence for the viewer. Very often, production rooms may not meet the aesthetic requirements that are usually associated with the creation of high-quality video. In these rooms, there may be insufficient lighting, the absence of additional decorative elements and the inability to create a certain atmosphere, which may be important for the instruction.
Idea: filming the presenter in a separate studio or decorating a production room through decorative light.
An example of shooting a presenter on a monochrome background with a small decoration in the form of a workplace:
A monochrome background will focus viewers’ attention on the content of the video. Get a cleaner and more professional look for the picture.
An example of shooting a host in the client’s location, but using decorative light:
Colored light will add extra depth and texture to the picture. Colored light can also create a certain atmosphere that suits the context of the video. For example, blue creates an atmosphere of calm and concentration, while red creates a more energetic and tense mood.
Shooting details
Capturing equipment parts helps instructional video creators provide more accurate and detailed instructions for assembling, using, and maintaining equipment. This will significantly reduce the number of errors and incorrect actions on the part of users.
Idea: shooting in super macro mode. Such shooting will bring not only practical advantages, but also creative ones.
Example:
Shooting in macro mode allows you to display the details of the equipment in very high resolution. This can be especially useful for capturing fine details that are hard to see with the naked eye. And as you can see from the example, this shooting mode definitely creates a beautiful effect!
And if there is fire in your work, then you simply have to use slow-mo shooting – because it will be fire!
By the way, we showed such a reference to the client, for whom it was important to show different colors of fire – with certain colors it is possible to carry out welding work, and with others, accordingly, it is impossible.
3D graphics
With the help of 3D graphics, a visual visualization of complex processes is created, which are difficult to understand only from a text description or from the words of the presenter. For example, if the instruction is about the operation of a complex mechanism, 3D graphics can show how all the components interact with each other.
Idea: minimalistic 3D graphics showing the general essence of the process
Example:
Animation Explainer from Lava Media on Vimeo.
The minimalistic style allows you to focus on the process itself, bypassing unnecessary details and elements. Such graphics can be used in various instructions and technical videos, regardless of the specific topic.
Creating a technical instruction video can be done in a variety of ways. We’ve shared some ideas with you, but it’s best to choose a specific set of tools to suit your task, budget, and desired level of detail and visual impact on the viewer.
