As an entrepreneur with a website, you have probably heard of SEO and the associated keyword research. It is important for your website to know which keywords are valuable, because you can continue optimizing your website from there. But how do you conduct such keyword research?
What is a keyword?
For starters, it’s important to have a good understanding of what a keyword is. What do you look for when you want to buy a new bed? Probably the word ‘bed’ or ‘buy bed’. Then those keywords are important for websites that sell beds. That’s how it works for you too. If you have a marketing agency , words like “SEO”, “online marketing” and ” web design ” are important. It all depends on your business and your goals.
Why is such research important?
As an entrepreneur, you build a website and put all your texts on it. If you don’t think carefully about which keywords are important to you in advance, you may rank much less well in search results than if you do. The person who built your website is then given the task of adjusting everything. Certainly not ideal!
Determining your keywords
It’s not that you have to think and just pick out some words that come to mind. A good first step in determining your keywords is to look at what you find important. What are things your company really excels at and what are things you really want to be found for? What are your unique selling points? Don’t just look at the logical choices, but choose things that are important to you. That way you will be found much faster on those words, because your company excels in them.
Google itself already helps you a hand when it comes to popular keywords. When you type in a keyword in the search bar, Google already gives suggestions. These are things that are often searched for. So be sure to include this in your research. Also, if you search and scroll down a bit, you’ll see suggestions for related search terms. Don’t hesitate to take advantage of this! There are also plenty of other programs and websites that can help you come up with your keywords, but these tips should get you a long way.
