The best way for a film production company to get viewers is to offer them a preview before its premiere . That is why in the cinema, on television or through the Internet we can see a brief summary of films , so that before we see them, we know what they are about and if they interest us. But do you know what this audiovisual piece is called? Trailer or teaser? Today we are going to know what each term refers to and its main differences .
What is a teaser and a trailer
When we see the trailer for a movie, they usually do not reveal what the development of the story will be, but rather what the plot will be like , what the characters will appear, the setting in which it takes place, the era, aesthetics … However, a teaser is not so explanatory but projects only a few scenes in search of capturing the attention of viewers and generating expectation to learn more about the audiovisual project.
And it is that although trailer and teaser are usually used more in the cinema, it is also used in television series or even in advertisements . Lately many companies rely on teasers or
trailers to drive traffic to their company’s page so viewers can see the full story once they hit the web. So how do they differ? For example in duration. While a trailer usually lasts a minute and a half or two minutes , a teaser ranges from several seconds to a maximum of one minute.
And precisely the time is decisive to give more or less information, that’s why the teaser, being shorter, usually leaves the information half , to offer in an enigmatic way what the audiovisual work is about but capturing the attention of the viewers. It can be a sequence of meaningless images, presenting only the character or simply showing the scene where the action will take place.
