Best Marketing Strategies. If you are the owner of a small business, or you have just started in the world of entrepreneurship, yes or yes you need to know what are the best marketing strategies for a company.
Best Marketing Strategies You Must Know
Table of Contents
- What is a Marketing Strategy?
- The 4 types of strategies that exist:
- Acquisition Strategies:
- Monetization Strategies:
- Value delivery strategies:
- Virality Strategies:
- The 81 marketing strategies you should know.
- 1. Use discount coupons.
- 2. Influencer Marketing
- 3. Optimize your customer experience
- 4. Make ads on Facebook Ads.
- 5. Create an Instagram account
- 6. Create a loyalty program.
- 7. Start a podcast
- 8. Take care and polish the visual identity of your brand.
- 9. Free shipping
- 10. Create special promotions for seasons or days.
- 11. Use an online chat
- 12. Create a Linkedin profile
- 13. Position your personal brand
- 14. Create an online store
- 15. Create subscription plans
- 16. Use chatbots to nurture and give attention to your customers
- 17. Create purchase bundles – Cross sell
- 18. Create communities around your business.
- 19. Use short form videos (tiktok, reels)
- 20. Use WhatsApp Business
- 21. Create Instagrammable spaces
- 22. Members area on the website
- 23. Sell through a marketplace (Amazon, MercadoLibre, Rappi etc)
- 24. Give excellent customer service, there is no better publicity than word of mouth.
- 25. Join a chamber of commerce give talks at chambers of commerce.
- 26. Use a slogan or mantra with which they can relate to your business
- 27. Advertising on Google Ads
- 28. Participate in television
- 29. Create and give away merchandise with your brand
- 30. Create a TikTok account
- 31. Participate in expos related to your industry
- 32. Use scents in your physical business.
- 33. Create an application form for your product or service
- 34. Share the success stories of your clients
- 35. Write a book
- 36. Create a mascot for your business
- 37. Create a mobile app
- 38. Have contests and raffles.
- 39. Develop your customer archetype
- 40. Guerrilla Marketing
- 41. Use music in your business.
- 42. Create content constantly.
- 43. Use quizzes to segment your audience
- 44. Local community partnerships with a social cause
- 45. Advertise in relevant magazines
- 46. Create a web page.
- 47. Make agreements with companies with which you share audiences.
- 48. Offer exclusive events
- 49. Offer gifts for reviews
- 50. Create a YouTube channel
- 51. Create an experience through your packaging.
- 52. Use Twitter
- 53. Create an email marketing list
- 54. Do webinars
- 55. Sponsor events or people related to your clients.
- 56. Use memes
- 57. Create a sustainable or green product
- 58. Personalization of the product, change of color or name
- 59. Create a Telegram channel to inform your audience.
- 60. VIP personalized services
- 61. Attend networking events with potential clients
- 62. Use a CRM
- 63. Write blogs solving your client’s problems
- 64. Create a Facebook group for your community.
- 65. Go live
- 66. Create referral programs
- 67. Look for locations where your ideal clients are
- 68. Increase customer lifetime value
- 69.Upsell
- 70. Do telemarketing to close your sales
- 71. Create a Google my business profile
- 72. Use SMS to stay in touch with your customers
- 73. Donations by brand (buy one, we donate 1)
- 74. Offer free trials
- 75. Offer special birthday gifts or promotions
- 76. Use User Generated Content (UGC)
- 77. Implement advertising campaigns on TikTok Ads
- 78. Lean on Artificial Intelligence (AI) tools
- 79. Set up “Buy Now, Pay Later” payment options
- 80. Create broadcast groups on WhatsApp
- 81. Sell through live shopping
What is a Marketing Strategy?
If you are the owner of a small business, or you have just started in the world of entrepreneurship, yes or yes you need to know what are the best marketing strategies for a company.
Marketing is the process of creating value for customers, and then communicating that value to them in creative and strategic ways. In other words, it’s about understanding the “pain” your customers are having and helping them resolve it.
There are many marketing strategies, but… Which one should I use in my business? To help you narrow down your options, we created a list of 81 different marketing strategies that you can use as soon as possible to boost your business.
In this list you will find ideas for marketing strategies of all kinds , both from our area of expertise within digital marketing and from the classics of the functional structure based on the components of the marketing mix or also called the 4Ps of the marketing mix (product, price, place and promotion)
We’ve got you covered ! ? But to make your job much easier, we categorized them into 4 main types:
The 4 types of strategies that exist:
Acquisition Strategies:
These types of marketing strategies are directly related to obtaining traffic . That is, they are the strategies that are based on finding new ways to get people to know your business , and attract new visitors to your physical location, website, landing page , social networks, etc.
Monetization Strategies:
Once you manage to reach new audiences and attract prospects to your business, the goal now is to monetize them (in other words, to buy from you). Your main objective of this type of strategy is to convert prospects to customers, define your business process to serve them and create a systematic way to generate sales .
Value delivery strategies:
The objective of this type of strategy is to ensure that after your prospect becomes your client through a transaction, he always receives what was promised (even more). In order to increase the value of their relationship with your business.
Virality Strategies:
If you correctly implement the first three types of strategies, it is a fact that you will reach more and more people. However, with virality strategies you will be able to accelerate this process exponentially, since its objective is to expand the positive experiences of clients to obtain new ones through reviews, testimonials and mentions .
This classification is taken from my book Practical Marketing for SMEs , where I explain in detail “The Value Capture and Creation Factory”, a concept created by me to generate sales and customers in all types of businesses following a clear methodology.
You can learn much more about this concept and how to transform your business into a customer and fan machine in my book. (ask for it here)
Now yes, we begin…
The 81 marketing strategies you should know.
1. Use discount coupons.
We will start with a strategy that might sound basic, but at the ROI level (Return On Investment) you have no idea of the conversion rates they can have.
In fact, it is one of the best marketing strategies that exist because the perception that as a user we are “earning” a benefit over the real price is one of the best strategies to trigger the purchase decision in your prospects.
Just look at what companies like Rappi and Uber Eats use to know that coupons are a great marketing strategy.
2. Influencer Marketing
Influencer marketing consists of achieving a series of collaborative links between brands, companies and those people with great visibility and prominence on the internet, known as ‘influencers’ .
These create recommendations or mentions of a certain product or brand, increasing popular acceptance and therefore increasing sales.
3. Optimize your customer experience
During this count you may notice that we will talk a lot about the “customer experience” and this is because people do not remember your product or service, they remember how you made them feel.
When we put ourselves in our customers’ shoes and make the entire purchase process a pleasant experience , the customer feels happy, grateful, and happy with the brand .
4. Make ads on Facebook Ads.
It was logical that we were going to mention, until 2022 Facebook is still the social network with the most users worldwide, and although it is not the favorite of many, it has become part of our lives and also the way to create advertising on Facebook.
The ads in Facebook Ads are specific, quantifiable and with almost immediate results in ROI (if you know how to use it correctly). In addition, your targeting strategy, which is part of the elements of successful facebook ads , becomes a source of leads for businesses every day.
We have a workshop where you will learn the step by step to generate SALES with Facebook and take your business to the next level.
5. Create an Instagram account
As basic as it may sound, there are many business owners who are not using the reach of this channel to reach new prospects, but creating an instagram account can be a window into an entire audience that is already spending time on this channel , and that our content can be the key piece to get their attention and make them fall in love with our brand.
In addition to the possibility of creating advertising on Instagram .
We have a guide with 13 practical tips where we explain in detail how to use Instagram for business
6. Create a loyalty program.
In point 3 we talked about the user experience , and now we want to deepen in giving benefits to your users for staying with your brand, product or service. Do you remember those Starbucks cards where they give you a free coffee after your fourth purchase? .
Well, precisely this strategy seeks to increase the LTV (customer lifetime value) by letting the user know that they will obtain a benefit for continuing to be a constant buyer.
7. Start a podcast
While podcasts have been in the industry for many years, a couple of years ago there was an uptick in users looking for new content.
And unlike social networks, the podcast creates a feeling of closeness with the user, you can take advantage of this sense of intimacy to talk to your audience about relevant issues of your brand or service.
As an example we have our own podcast where we talk about topics relevant to freelancers and agency owners , and you can see more here . And on the other hand I also have my High Impact Entrepreneur podcast , which works to strengthen my personal brand, create authority and find new audiences, you can listen to my podcast here.
8. Take care and polish the visual identity of your brand.
Also in the digital world, the first impression is important, especially considering that we live surrounded by brands and businesses fighting for the attention of users.
Establish a graphic identity so relevant that people see your logo, colors or logo and remember that it is about your product or service
As an example, these logos will suffice so that it is not necessary to even mention the names so that you know which brands we are referring to:
9. Free shipping
As we told you in point number 1, coupons ARE ESSENTIAL in your marketing strategies, and the “free shipping secret” is one of the most interesting perception games that exist in this industry.
When we add the word free in our offer, it changes the idea that the consumer is getting a greater benefit than the perceived price even if we add the price of shipping to the original product.
10. Create special promotions for seasons or days.
Consumer behavior is not always unpredictable and there are certain triggers that activate the sense of urgency in decision making , one of them is the “shortage” when we have a time limit to make a choice, our brain stops analyzing the situation and simplifies it to should I take it or not.
That is why some businesses establish discounts with time limits, such as liverpool or huawei that have night sales or 48 of everything at a discount, helping to make the purchase decision easier.
11. Use an online chat
The digital world evolves every day and the digital user experience is a fundamental factor in the purchase factor .
The speed of response is proportional to the closing of sales. And adding a chat where the user can answer their questions is definitely a strategy that can be the key piece of a business.
12. Create a Linkedin profile
We already told you about the power of social networks , and if you are reading this post you probably already know it, but Linkedin is one that we tend to forget about.
But this social network was created specifically to create connections between people in a work and professional context, so it becomes an ocean little explored but full of connections between colleagues or people who might need each other.
It is also an excellent place to find leads for B2B (business to business) businesses, that is, businesses that are dedicated to selling to other businesses.
13. Position your personal brand
In the century of social networks, and digital sales, we must be honest when we say that we are all building personal brands , all the content you upload and share has a reason and establishes a message of who you are.
People are used to connecting better with people than with brands. A clear example of a business driven by a personal brand is Tesla, the Eleon Musk brand as a personal brand sells innovation, development and a futuristic hope that would have been much more difficult to create with an electric car brand.
We have a chapter of our podcast where we talk much more about the subject here.
14. Create an online store
The digital age has already reached us, and if your business is not on the internet in a few years, it may not exist anymore.
The digital presence is a new standard and the “p” square of the marketing mix today is digital, it is expected that all businesses have a digital version.
In addition, the pandemic opened our eyes to the fact that online purchases are fast, easy and much more comfortable than going to a physical establishment.
In addition, digital traffic has no restrictions on location, hours, or personnel, making the digital experience simpler every day.
You can create your store on a website, or you can even create your store on Facebook or Instagram.
We chose to create our store with Tiendanube you can click here and we give you 30 days free so you can try the platform.
15. Create subscription plans
There is a blind spot in many entrepreneurs, and that is that once the sale is made, we lose track of our clients , and all the effort we put into creating that client ends there.
Subscription systems are designed to keep customers for a much longer period of time, increasing LTV (lifetime value) making the income to the business recurring.
One of the best subscription campaigns we know of is LUMIN skin care products and a product that might seem like a simple commodity, it arrives at your home every 2 months . An excellent use of the subscription strategy.
16. Use chatbots to nurture and give attention to your customers
We already told you about the importance of a live chat, and we are aware of how difficult it can be to have an agent 24 hours a day to answer any message, but for that, technology gives us “chatbots” systems that we can connect to almost all our social networks and “answer” certain pre-recorded questions.
An alternative that all businesses should definitely implement . Imagine that you can “clone” your best salesperson, and keep them connected 24 hours a day. A MARVEL
17. Create purchase bundles – Cross sell
I want you to imagine a situation, imagine that you are in front of a McDonald’s checkout, you only ordered a hamburger, what is the next thing the cashier will tell you? . Of course…-“Do you want some potatoes and a soda to accompany it?”- That, my dear marketer, is a cross sell or in Spanish, a cross sale.
When we offer a suggestion of products that might interest our buyer at the time of sale .
The best applied example is Amazon, remember that when you are looking for products in the box at the bottom it tells you “other products that might interest you” thus increasing the average ticket immediately in addition to complementing the customer’s purchase.
18. Create communities around your business.
In point number 6 of this list we already talked about loyalty programs , well imagine that for the communities, these programs evolve becoming exclusive groups that the clients form and that your product or service is the central axis of these clubs .
A good example would be the Harley Davidson community , where owners of these motorcycles meet continuously. The sense of belonging and social proof are the triggers in this strategy.
19. Use short form videos (tiktok, reels)
When I ask you about your favorite social networks, depending on your age you can think of Facebook to Discord or Tik tok , and within all these variants there is a common factor that all social networks are using, short videos to tell stories.
Our way of communicating has changed and all social networks know it, not for nothing does this format exist in almost all digital channels.
And how rewarding the algorithms are in each channel can be the best way to increase your reach and reach potential buyers.
If you do not choose to create content on tik tok or instagram, using videos on Facebook can also be a great idea.
20. Use WhatsApp Business
In Latin America WhatsApp is the owner of all family chats and the emporium of GIFs for moms and aunts, but in addition to that it has an important factor, it is one of the social networks closest to the consumer , that is why the WhatsApp development platform business to help business owners manage conversations with prospective buyers.
A clear example of the use of WhatsApp Business is that our channels have a connection with WhatsApp that gives the user the confidence to feel supported by a human in their digital experience.
21. Create Instagrammable spaces
Instagram and other social networks have become an essential part of our daily lives, and with it the experience of being in places that are worth sharing with our followers. In addition to being an important “P” in the marketing mix of the square.
That is why creating “instagrammable” spaces is becoming more common in physical businesses, an example of the scope of these spaces is “Raw bar” that you may not know but a few years ago a group of businessmen created a collaboration with artists and sculptors creating sculptures that merged with the jungle in tulum.
The sculptures were so interesting that they quickly became a must for all visitors to the area that is right in the Raw bar, although the bar is not the most famous, the hundreds of daily visits generated by said sculpture do not fall for anything bad for business
22. Members area on the website
In number 18 of this list we talk about the communities that are created around a product or a brand, because now we are going to convert that experience to a digital mode, open spaces for your users so that they can join a members area within from your website.
You can offer exclusive services to members or simply add them to your mailing list and make them an offer anytime you’re ready.
A great example of this strategy is Digital marketer who used to have a members area where there was certain content unlocked that you could see , clearly he kept offering to pay your subscription in addition to having your email and sending you all his campaigns to become a customer.
23. Sell through a marketplace (Amazon, MercadoLibre, Rappi etc)
Running a business is not an easy task and if we get involved in the entire product creation process that makes it more complicated.
There are already places that are created for traffic that is looking to buy something , take advantage of these giants of digital traffic and put your product on their channels for sale, although you will have to pay a part of the commission, you can save details of attracting traffic to your website .
By the way, if you are already selling in an online store, you can also put your product on these platforms, it is better not to put all your eggs in the same basket.
24. Give excellent customer service, there is no better publicity than word of mouth.
We will not get tired of saying it “People remember how you make them feel” I can bet that you remember mistreatment in a store and that distanced you from a brand that you liked, and the idea of this strategy is to achieve just the opposite, that your customers will tell your people what an amazing experience it was shopping with you.
A good strategy to stay in the consumer’s mind is to ask your best customers for reviews on social networks , turn this action into a process within your business and measure the results.
And I want you to set an example for us . Do you remember the last time you felt very good about customer service? Would you buy there again right? … I told you “People remember how you make them feel”.
25. Join a chamber of commerce give talks at chambers of commerce.
In case you didn’t know, many businesses and niches meet in chambers, which are groups of businessmen from a specific sector who establish strategic alliances between them .
These places are a bank of potential clients and partners, look for the chambers of your industry and join one of them, they also usually organize conferences and talks, where you can talk about your product to a whole room of potential clients.
26. Use a slogan or mantra with which they can relate to your business
Humans connect with what seems similar to us or what we want to see in us , so having a slogan or mantra in which your customers can connect can be the difference between a customer and a true fan of your product or service.
A clear example is us at Aprendamos Marketing, our mantra is Learn, Practice and Share, which defines us as #Marketers who are always learning, putting our knowledge into practice and sharing it with the world. Together changing the world one business at a time.
27. Advertising on Google Ads
Google is a giant of web traffic and after social networks it practically owns a significant part of the internet, but that does not mean that we cannot use it to our advantage.
The tools that Google Ads has to create ads from its platform are one of the most powerful and specific tools in digital marketing to find your target audience, tracking user behavior and the information it has from all of us makes the search of customers through this platform is a must in all marketing actions.
Alan Valdez is a partner of our academy and he is also an expert on the subject of Google ads, here we leave you his information and say that you come from us ?
28. Participate in television
Yes millennials and generation Z… there are still people who watch television , and although it is not the giant that it was a decade ago and no longer competes with social networks, it still has a lot of weight in many important audiences , you can look for mentions on local television, or interviews in some branch of your experience.
And we want you to understand something, we are also #teamInternet … but do not rule out television as a possibility to include it in your marketing plan
29. Create and give away merchandise with your brand
The merchandise of a brand has a clear purpose, to turn your audience into an ambassador of your brand that they will take everywhere they go , in addition, merchandising products become assets that you can add to your entry offers, for example us when We have live events. We give away one of our t-shirts to everyone who becomes a student of our certification.
30. Create a TikTok account
If at this point you still don’t understand the importance of social networks to create a digital presence… don’t worry, we’ll explain it to you again. Social networks are spaces for traffic and people are already there , you can do relevant content marketing for your audience. and getting discovered, particularly Tik Tok has become the best space to achieve huge reach for your videos .
By the way follow us on TikTok.
31. Participate in expos related to your industry
Imagine a room full of people interested in your product or your service. Sounds good, right? Well, believe it or not, many of these events are normally looking for new speakers relevant to their audiences, so if you had not considered it, just search on Google:
conference + your niche or industry + your city and you will have a list of events that you could contact and talk about your experience or case studies.
And don’t underestimate your knowledge , there are conferences for all levels of experience.
32. Use scents in your physical business.
We already told you about the customer experience , but now we want to introduce you to a very little-known idea that can become a factor of difference in the complete customer experience.
Apart from the marketing mix, the senses are very important and the ones that compete the most are the visual, the auditory and then the taste, but smell comes hand in hand with taste, aromas can trigger memories and sensations of pleasure that they achieve in the user almost immediate satisfaction. We will give you 2 clear examples, one is quite obvious with Krispy Kream, which chose to put its ovens inside the stores so that when you enter you can enjoy a freshly made doña aroma and the other (much more strategic in our opinion) The Gandhi bookstores In Mexico they managed to create an essence similar to that of a “new book” and they spray that aroma in all their stores from time to time, making users feel that they are living an experience without realizing it.
33. Create an application form for your product or service
At a previous point we talked about closed communities and if they work it is because humans by nature do not like to feel “excluded” that is why being a VIP gives us an extra feeling of belonging.
In this strategy, all you have to do is change the perspective of attracting customers, that is, you will not be the one looking for the customers, but the customer who wants to be served by you.
This changes the position completely, since a mental situation is played where the client asks to be attended. A very clear example would be Tony Robins’ master mind where you must meet a series of requirements to be part of this select group.
34. Share the success stories of your clients
The word of mouth recommendation is the most powerful , because to buy you must first trust and when someone you already trust recommends a product or service, they transmit that trust to you, making the decision simpler, look for your best customers , those you know who you know are very involved with your brand and ask them to share their results.
We do it with our clients and their results all the time, you can see them here.
35. Write a book
We will not tell you that it is an easy thing, but it is a reality that there are business owners with a lot of knowledge to share , books give authority and are one of the most powerful ways to share your messages and ideas.
They also become introductory manuals for your product or service . I wrote my own book you can buy it here and also on Amazon if you want to know more information.
36. Create a mascot for your business
Sounds absurd, right?
Well, you will be surprised to know that the use of pets boosted the market for the sale of cereals in past decades and it is because pets can make conversations with customers more friendly and help establish a more emotional and tangible relationship with users who the one that could be achieved with a logo.
As an example we will leave you these faces that we can bet that even if you are not the target, you will be able to guess which product they are associated with ….
You recognized them right? This is how you stop underestimating the power of pets in brands
37. Create a mobile app
This strategy is undoubtedly one of the most effective to strengthen your brand and gain greater visibility among your customers. In addition, with it you will easily be able to differentiate yourself from your competition.
If you have a mobile application and you get your customers to download it, rest assured that you can always be present in their day to day , even if they are not connected to the internet.
Examples of this strategy are the mobile application of Walmart, Starbucks or ADO .
38. Have contests and raffles.
A well executed contest will give your business virality and the possibility of reaching new people interested in your products or services.
But yes, always keep in mind the regulations of your country to avoid falling into violations caused by poorly implemented raffles and contests.
A great example of this strategy is Rappi ‘s RappiCardiacos Fridays .
39. Develop your customer archetype
The customer archetype is the main pillar of any marketing strategy .
If you don’t know who you’re selling to, chances are you’ll never get good results . So consider that this is a very important step that you should never skip.
As an example you can use our free template with which you can identify and define your customer archetype .
40. Guerrilla Marketing
If your thing is to advertise in physical spaces , and you want to push your creativity to the limit. So this is a strategy that you have to use.
Its main characteristics of this strategy are: they require little investment, they are easy to go viral, and they allow brands to be easily positioned among the competition.
In the following image you can see a clear example of this strategy:
41. Use music in your business.
Music is certainly essential to always maintain a good attitude towards life. Now, can you imagine being able to use its power to make your customers feel and react the way you want ?
It’s possible! And many clothing stores take advantage of this resource to promote the lifestyle they want their customers to experience. Of course, that makes them feel more comfortable and willing to buy more products.
42. Create content constantly.
Content marketing strategies are one of the most efficient if we seek to attract people interested in our products or services through education.
Apart from positioning your business online and placing it as a benchmark in the sector, a well-executed content strategy will help you attract people who are very interested in your products or services, with a high probability of converting them into your customers.
An example of this is all the content that we share through our Instagram account for business :
43. Use quizzes to segment your audience
This is one of the most dynamic and fun strategies that you can implement in your business.
However, in addition to how entertaining this strategy is, the truth is that it is also an incredible way to understand and accurately segment your audience according to their responses.
If you want to see how a quiz works in action, see how we use it in the home of our main page.
44. Local community partnerships with a social cause
Either with donations made directly to a charity foundation or association, or by generating community collaborations with a cause from your own business.
This is a great way to build a positive reputation for your company as a socially responsible company, while making a positive impact on the world.
Do you want to see an example of a strategy of this type ? We invite you to see a little of what the Coca-Cola Foundation is doing.
45. Advertise in relevant magazines
Although with the advent of the digital age, many businesses have chosen to put traditional advertising aside, it is also a reality that media such as relevant magazines in a specific sector continue to attract people who are extremely interested in certain topics.
I ask you: what happens when there are people who are very interested in a subject giving their attention to a specific medium? Exactly, you have a great opportunity that you can take advantage of !
For example , if you are a real estate developer you could consider advertising your properties in the Real State Market magazine if you see fit.
46. Create a web page.
A web page is your letter of introduction in the online world . Even in most cases, if you do not have one, your business practically does not exist.
So don’t skip this strategy and if you don’t have one yet, it’s still time to create your website, plus learning how to create them and charge for a website is a great way to monetize.
An example? Our web page in which you are at the moment is!
47. Make agreements with companies with which you share audiences.
This strategy is very effective for exchanging audiences with other businesses that attract similar people.
To choose which businesses are suitable for this, think about what other needs your ideal client has apart from what you offer them and you will have the answer.
You can create coupon books with promotions to implement this strategy.
48. Offer exclusive events
Organizing exclusive events for your clients will give them one more reason to never abandon you and always be loyal to your business.
Because? Because with these you will be able to generate belonging, community and the perception of exclusivity . In addition to minimizing the dreaded churn .
For example, we at Aprendamos Marketing hold exclusive quarterly events for students of our Master Marketer Certification .
49. Offer gifts for reviews
Social proof is essential so that new people who barely know your business trust you, even before trying your products or services.
So take this strategy into account and give your customers a small gift in exchange for a review .
The Dairy Queen company is a great example of how to use this strategy.
50. Create a YouTube channel
Content in video format makes your business attract people who are very interested in what you offer. Also, manage to position yourself as an expert on the subject.
Use this strategy and create your YouTube channel to start delivering value on this platform.
Example: Our own YouTube channel.
51. Create an experience through your packaging.
If you sell physical products, attractive and shareable packaging is essential to generate greater reach in your business.
We all want to show off our new acquisitions on social media! So use this strategy and start creating experiences through the packaging of your products.
52. Use Twitter
Twitter is a social network that despite all the new competitors that have taken over the market, like TikTok, is still extremely relevant .
Companies like Netflix, Burger King or Pepsi are examples of how to correctly take advantage of the potential of this platform.
53. Create an email marketing list
Although many people believe that email marketing is an outdated strategy, the truth is that it is not.
This is the best way to have your own database and not depend on external platforms that we cannot control.
Don’t have an email list yet? It’s time to do it.
( PS: Our own email list has saved our lives on more than one occasion ?.)
54. Do webinars
A webinar is an incredible digital strategy that works as an entry offer to attract new people interested in what you offer. In this online class or seminar , your duty is to add value by teaching about a specific topic.
Then, at the end, make an attractive offer and convert many of your attendees into customers .
We at Aprendamos Marketing do live webinars on a very recurring basis.
55. Sponsor events or people related to your clients.
Live events are great strategies for bringing people interested in certain topics or activities together in one place.
But it is not always necessary to organize an event from scratch, it is enough to sponsor one to gain visibility among all attendees.
For example, companies like Powerade or Nike commonly sponsor sporting events where people who may be interested in what they offer gather.
56. Use memes
Memes are humorous images or videos , where everyday situations of life are represented in a creative way. Interestingly, this type of content is highly viral and the most shared on the entire internet.
So use memes as part of your strategy and we promise you will have great results.
Example:
57. Create a sustainable or green product
The new generations are extremely interested in caring for the environment and sustainability. Of course this is a positive thing, and many companies like Plan Bee, realizing it, have chosen to adapt their products to this trend .
It’s simple, if you want to connect with people and contribute your grain of sand to the world, creating a sustainable product is a strategy that you have to use.
58. Personalization of the product, change of color or name
The proper name is the most beautiful sound that anyone can hear.
Now, imagine seeing it written on your favorite product! That’s exactly what Coca-Cola used as a marketing plan a few years ago, exploiting social media by sharing their own can of Coca-Cola.
59. Create a Telegram channel to inform your audience.
If you want to have more direct communication with your clients or people interested in your business, Telegram is a great option to add to your marketing plan.
It has special features to make the task of creating a channel much easier, and for this reason, it has become one of our favorite strategies for us at Aprendamos Marketing.
Join our channel.
60. VIP personalized services
Grant exclusive benefits and functionalities to your customers, in exchange for an improvement in the offer at a higher cost. It is a strategy that many companies use to increase the average ticket per customer and their income.
A great example is American Express with its Centurion® Lounge , an exclusive airport lounge for people who have the company’s top cards.
61. Attend networking events with potential clients
In-person events are the best way to connect with new people and get new opportunities. Now imagine that these events are niche and full of people who could be your ideal client.
Sounds amazing, right?
If you enter the “Events” section on Facebook, we are sure that you will find more than one event of this type that you can attend in your city.
62. Use a CRM
A CRM is the process, generally supported by a specialized platform, with which you can administer and manage the interactions with your customers .
We use Active Campaign , but there are many options on the market that will undoubtedly be of great help to you.
Here we leave you our recommendations of the best CRM for your business.
63. Write blogs solving your client’s problems
Writing articles on a blog is the best strategy to attract new people to your website, positioning your business in search engines .
The best example is our blog, the fact that you are here already indicates that you are interested in creating digital marketing strategies or that you are looking to create a marketing plan (of course, we teach you ?).
64. Create a Facebook group for your community.
This strategy will allow you to concentrate your target audience in one place , ensuring according to the theme of the group, that everyone is interested in the same topics.
Also, creating a Facebook group (or any of the social networks) is super simple. We have an exclusive one for the students of our Master Marketer Certification .
65. Go live
Live content through live broadcasts will make you connect better with your target audience and have the possibility to chat with them in real time using the power of social networks.
Either through Instagram, Facebook or the platform you decide, but take into account using this strategy on a recurring basis.
66. Create referral programs
A referral program is a marketing strategy designed to attract new customers thanks to recommendations (of a product or service) made by other satisfied customers.
In exchange for this, the business grants exclusive benefits to its customers: such as points, discounts, gifts , or something similar.
An example of this is the Airbnb referral program .
67. Look for locations where your ideal clients are
I want you to remember your marketing teacher telling you about the marketing mix, over and over again. ??? A strategic location is key to the success of any physical business.
If that’s the case for you, consider finding the right place where your ideal clients tend to spend the most time.
For example, if you sell ice cream, you may want to be close to a school, or if you sell sports equipment near a sports center or gym.
68. Increase customer lifetime value
Customer lifetime value refers to the value a customer has to a brand or organization due to past purchases.
That is why carrying out strategies to increase the lifetime value of your customers is essential to create greater loyalty and trust with your brand.
Exclusive benefits and excellent customer service are some examples of this type of strategy.
69.Upsell
An Upsell is a strategy that aims to convince the customer to buy a more expensive version of a product. How? Making the higher priced version much more attractive.
An example of this is McDonalds , with its different sizes of hamburgers, fries, and soft drinks.
70. Do telemarketing to close your sales
Telemarketing is a direct marketing strategy where a business advisor communicates with potential customers through a phone call.
This strategy is recommended especially if the products that are sold have a high ticket , or the sales process is complicated .
Banks and travel agencies very commonly use this strategy .
71. Create a Google my business profile
Positioning your business in Google My Business is a strategy that you must use if you have a physical location.
This will give visibility to your business and will make it very easy for people who are interested in what you offer to find you.
Just type the word “ restaurant ” in the Google search engine, so you can see the magic of this strategy in action.
72. Use SMS to stay in touch with your customers
SMS or text messages are one of the most common and instant forms of communication that exist.
Now, imagine being able to take advantage of this marketing strategy to reach your customers with exclusive content, notifications or promotions.
Rappi and Didi are two companies that use this strategy very often.
73. Donations by brand (buy one, we donate 1)
This type of marketing strategy is commonly used around special dates, such as Children’s Day or Christmas. Without a doubt , it helps to position any business and achieves that they are perceived with positive and charitable values.
One strategy is this type is the Playful .
74. Offer free trials
Free trials attract anyone and end up convincing any undecided and are a fundamental part of designing offers that convert.
We all love getting something for free! And price is important in the marketing mix.
So, if this strategy suits what you offer, do not hesitate to implement it.
If you don’t believe us, just look at the results that this marketing strategy has given to retail companies like Costco .
75. Offer special birthday gifts or promotions
Creating a promotion can normally be complicated, but this strategy is a classic in many restaurants and food chains.
Courtesy products, special promotions or unexpected gifts for the simple fact of birthdays, all this makes your customers feel special and always want to come to your business.
Write the phrase “ birthday promotions “in the Google search engine and you will find more than one example of a strategy of this type.
76. Use User Generated Content (UGC)
An effective marketing strategy that is more current than ever is user-generated content (UGC). UGC take the form of user reviews, comments, photos and videos posted on marketing channels such as social media, review sites and blogs.
This type of marketing offers brands a trusted direct line with their customers, as it relies on social proof to attract sales.
77. Implement advertising campaigns on TikTok Ads
TikTok ads allow brands to access a highly active and engaged audience, which can be targeted by location, age, or interests. Plus, they’re relatively cheap compared to traditional marketing channels like TV ads or print ads, making them a great marketing tool for small businesses or startups with limited marketing budgets.
In addition, paid marketing on TikTok allows brands to access a large and diverse user base that is constantly looking for new content and entertainment.
78. Lean on Artificial Intelligence (AI) tools
A futuristic marketing strategy that is gaining popularity is the use of artificial intelligence (AI) tools to streamline marketing processes, increase efficiency, and analyze marketing performance.
AI-powered marketing tools can help businesses automate marketing tasks like email marketing campaigns, social media posts, or website optimization based on specific user behavior.
79. Set up “Buy Now, Pay Later” payment options
This marketing strategy allows customers to purchase products and services without having to pay for them immediately , by offering deferred payment plans or lines of credit.
By offering flexible payment solutions that make it easy for customers to get what they want, brands can build lasting customer relationships, increase sales and retain customers.
80. Create broadcast groups on WhatsApp
If you want to reach a larger audience, marketing on WhatsApp is a great strategy . This messaging app has over a billion users and its popularity continues to grow, making it the perfect platform to reach new customers.
By creating broadcast groups on WhatsApp, brands can engage directly with their target audience and conveniently share marketing materials, such as sales promotions or event invitations.
81. Sell through live shopping
Shopping live events are marketing strategies that use live streaming platforms like Facebook Live or Instagram TV to sell products directly to viewers in real time. This type of marketing is becoming increasingly popular due to its engaging and interactive nature .
Brands can use live shopping events as a marketing tool to increase their visibility and drive sales by showcasing new products, offering flash sales, or giving away free samples.
To end…
On very rare occasions it will be necessary to implement all the marketing strategies in your business at the same time, there will always be some that adapt and work better than others.
However, you no longer have excuses for running out of ideas! Now you know 81 different marketing strategies that you can implement to obtain extraordinary results.
