Do you want to know your Instagram followers? It is very easy to know thanks to several functions that Instagram itself makes available to you.
Knowing your Instagram followers is essential to know what and how to publish your content .
What products do you like the most? What is the age of the majority of your followers? What solutions do they need?
Table of Contents [ Hide ]
- 1- Question sticker
- 2- Survey sticker
- 3- Questionnaire sticker
- 4- Sliding sticker
- 5- Private message
- 6- Read comments
- 7- Statistics
1- Question sticker
Ask your followers what they need, how you can help them, what they like most about your brand and what they don’t like… Write it all down.
You should constantly ask questions about your product or service. You lose nothing by asking, but you do have a lot to gain.
You can share the question sticker so that they leave their doubts and then you solve them in Instagram Stories. You will help your followers and the rest will see you as an expert in your sector.
2- Survey sticker
Your followers decide which option of the 4 proposals they like best.
You can use it to get them to choose a new product launch . For example, would you rather I release an ebook on how to lose fat or how to gain muscle mass? If you dedicate yourself to fitness.
You can also have your community decide the color of your new product . Apple could do it every year for the community to choose the new color of the iPhone.
Another option is that you have decided to launch a promotion and your followers choose which one they prefer . Like, for example, enter a 2×1 on your products or a voucher for the next purchase.
Think that it can also be useful if you have both options active. The survey would help you send a private message with a link to that option or product that they have voted for.
For example, send the link to your website to those who voted for red shoes and the link to green shoes to those who voted for that option.
It is not something intrusive, since they themselves have participated in the survey and, therefore, the product will already sound familiar to them.
3- Questionnaire sticker
Take quizzes to play with your community. You can do a weekly contest to find out how much they know about your sector or your brand.
For example, I do it on my Instagram every Sunday with the news of the week. They love to play and check if they are up to date or not.
If you make more strategic questionnaires with your brand, you can send private questions to those who fail the answers and help them with your product .
For example, if you have an Instagram course, send a private message with a link to your Instagram course to everyone who fails the question of how many hashtags can be written in posts.
It is a way to sell your product, but in a very original and creative way. We love to play.
4- Sliding sticker
The slider sticker lets you see how much they like what you propose. It is not a yes or a no, nor choose between 4 options such as the survey and questionnaire stickers.
With this option you can assess more specifically the taste of your followers .
To those who like the idea the most, send them a private message with the information that may interest them .
It is the sticker that users like the most because they can accurately say their opinion without having to choose between options. Not everything in life is black or white, there are darker and lighter greys.
5- Private message
Talk by private message with your followers. I’m not saying spam, I’m talking about value conversations for your community. The center should always be them.
Ask them directly their needs and problems. They will feel more listened to in a personalized way and with more freedom to respond.
You need a good strategy behind to do the steps without noticing that in the end you want to sell your product or service.
You can save quick answers based on frequently asked questions. This will make it easier to respond to your followers.
6- Read comments
If you read the comments of your publications you will see many concerns and doubts of your clients to solve.
Write them all down and give them the solution in the comment itself, in a private message or take it as an idea for future content.
You can use those comments to later respond to them in Instagram Stories and be seen as an expert on the subject. In addition to humanizing your brand and getting to know you a little more.
It would also be important that you read the comments of accounts in your sector because there you will have other users with doubts and opinions that interest you.
7- Statistics
It is the last point, but by no means the least important. Perhaps it is even the most relevant to meet your Instagram followers.
Who better than Instagram itself to give you the official statistics of what your followers are like and what they do.
To go to the statistics you must go Menu > Statistics. Once inside you will see three sections:
Content: to see the content with the most reach, the most likes, the most comments or the most shares, among other statistics. You should look at this section because it helps a lot to check the posts that interest you the most.
Activity: You see the reach and impressions of your content differentiated by days, in addition to the visits to the profile and clicks on the website.
Audience: here you can see how many followers you gain and lose per day, as well as the age, gender and location of your followers.
