Digital marketing works different channels that must have a good strategy to be effective and not a waste of time and money.
Therefore, in this post I tell you what are the main digital marketing strategies that exist and that you should take into account if your brand has a digital presence.
Because you need to know what each strategy can bring you in order to focus on the most appropriate one for your company and your goals.
Go for it!
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Post Index [ hide ]
- 1What is a digital marketing strategy?
- 2Digital Marketing Strategies
- 3What strategy does your company need?
- 4Conclusions
What is a digital marketing strategy?
A strategy is a set of actions that pursue a single goal.
And, therefore, a digital marketing strategy is a set of actions that are going to be implemented in the brand’s digital channels to achieve that objective or end that the company wants to achieve.
It is very important to have a digital marketing strategy defined because it will serve as a guide for what you should do and when you should do it, taking into account your available resources, so that you can achieve that goal as quickly as possible.
Ideally, all this is included in a digital marketing plan, but there are companies that gradually implement the strategy in the different digital channels or that focus on one or the other, depending on their potential client and their resources.
Therefore, we are going to see the different digital marketing strategies that you should work if you want to obtain benefits from your digital presence.
digital marketing strategies
Depending on the channel on which the strategy focuses, we will talk about one type of strategy or another. Here are the main ones:
social media strategy
The social media strategy is the one that includes all the actions that are going to be carried out in the social networks where the company has an active presence.
This strategy is important if you have opened social profiles of your company and you want the time you dedicate to them to help you achieve your goals.
All companies that have a presence in social networks should have a social media strategy because today, with the competition that exists in social networks, if you do not have it, it is very difficult to get results.
In addition, this strategy will help you:
- Make your brand known to your potential customers.
- Generate conversations about your brand, products or services.
- Loyalty to your customers or potential customers.
- Generate traffic to your website or online store.
- Increase sales of your products or services.
- Provide good customer service, since more and more users prefer to contact a brand through social networks to solve their doubts or problems.
In my blog you will find a post in which I tell you how to create your social media plan step by step .
Content Marketing Strategy
The content marketing strategy is the one that includes all the actions that are going to be carried out in the creation and publication of valuable content to capture the interest of your potential customers.
This strategy can be applied both on social networks, where we share content, and on the company blog.
All companies should have a content marketing strategy, as it will help you achieve different objectives:
- Generate authority by sharing useful content of value to your potential client.
- Attract new customers with content generation.
- Generate traffic to your website or online store.
- Increase sales of your products or services.
In my blog you will find a post in which I talk about content marketing .
SEO positioning strategy
The web positioning strategy or SEO positioning is the one that includes all the actions that are going to be carried out to position a website or your blog content in search engines such as Google.
This strategy is very important for potential customers to find you through search engines, because if you don’t have it, it is most likely that they will only be able to find you if they put your brand name directly.
Therefore, any company that has a web page should work on it and wants its services or products to appear in the search engine as a result, if possible, in the first positions, to attract the attention of that potential client and lead them to your website.
email marketing strategy
The email marketing strategy is the one that includes all the actions that are going to be carried out through email.
This strategy is important if you are going to use email as a means of communication with your potential customers.
My recommendation is that all companies work with it, since it is a means of communication that can generate many sales and that allows you to be in contact with your potential clients without having to write to them one by one.
This strategy will help you:
- Communicate to your customers news about your company, launches of new products or services, special offers, promotions, etc.
- Loyalty to your potential customers with useful information for them.
- Increase sales of your products or services.
Here it is important that you follow the GDPR (if you are located in Europe) to avoid legal problems and bad practices (such as spam).
digital advertising strategy
The digital advertising strategy is the one that includes all the actions that are going to be carried out through advertisements.
And here comes as many ads that you can do on social networks as you can do on Google or other search engines.
This strategy is interesting if you want to achieve quick results, since it allows you to reach the right people through advertising investment. The rest of the strategies are medium-long term, since you must implement the strategy and wait for it to take effect.
Therefore, if you need to speed up your results or give them a good boost and you have the budget to run campaigns,
This strategy will help you:
- Generate traffic to your website.
- Make your brand known to your potential customers.
- Increase sales of your products or services.
Inbound marketing strategy
The digital advertising strategy is the one that includes all the actions that are going to be carried out to attract customers through the creation of valuable content.
What this strategy does is combine several strategies that we have seen (social media, SEO, email marketing, etc.) to take your potential customer at the beginning of the purchase process and accompany them until they become your customer.
It will help you:
- Attract new customers with content generation.
- Loyalty to your potential customers with useful information for them.
- Increase sales of your products or services.
Marketing strategy with influencers
The marketing strategy with influencers is the one that includes all the actions that are going to be carried out with influencers.
If you sell products or services and have a budget to invest in influencers, this strategy is yours. We rely a lot on the opinion of others, so it is a good way to show your product or service and generate interest among the followers of that person.
It is important that you know well what type of influencer your company and your campaign need. In my blog I have a post in which I talk about influencers for Instagram .
This strategy will help you:
- Attract new customers (those who follow those influencers).
- Increase sales of your products or services.
What strategy does your company need?
Depending on the objectives you have, you should invest your budget in one or other strategies.
My recommendation is that, if you have an available budget, invest in a comprehensive digital marketing strategy because that will help your company much more and each channel will feed off the rest.
Because these strategies alone can work, but they won’t work half as well as if you complement one with another.
If you take the people you manage to reach through advertising to social networks with a good strategy, a worked website or a newsletter with a good strategy, you make sure that everything works correctly and you are more likely that these users will become your customers.
However, if you only work well with one channel, you will depend solely on it and if anything negative happens, your business will suffer.
But in the event that you do not have a budget available for all these strategies, focus on the channels that can help you grow the most and incorporate the rest when you can.
The important thing is that you have a good strategy in each channel in which your company or brand has a presence, because if not, you could be doing things that do not help you achieve your goal or even give a bad image of your brand.
conclusions
Digital marketing can help your company a lot, from making it known to converting users into real customers of your brand.
But, like everything, it has to be done well and through a good strategy.
One of those that is written and well developed, that takes into account your available resources and that is reviewed and modified whenever necessary. If you have it in your head, it’s as if you didn’t have it, because when you put it in writing you’ll surely realize that there are things that don’t make sense.
Do you have questions about these strategies? I read you in comments
