The Covid-19 outbreak had many impacts on the development of economic actors. Not only Indonesia, almost all parts of the world also suffered a similar fate. In Covid’s time, the economy weakened and naturally became a challenge for marketers and business owners to continue to survive in difficult situations.
table of contents
Active Using Social Media
Optimize Website Usage
Listen to Audience
Loyal with Old Customers and Reach New Customers
Apply Crisis Management Basics
Show Positive Messages and Reduce Concerns
Don’t Forget the Current Humanitarian Issues
New Normal New Strategy
To move the economy back, the Indonesian government then implemented New Normal, after quarantining its territory. This of course is the beginning for entrepreneurs running their businesses in a situation that is still unstable.
For this reason, a specific strategy is needed that a business must implement in dealing with New Normal after the Covid-19 outbreak. What are these strategies? Check out the following explanation.
Source: Freepik
Active Using Social Media
Internet users have increased dramatically during social distancing like this. People use social media as a tool to deal with isolation and social distancing. For that, by using social media , a business will be able to connect with an audience that influences the business to be more recognizable.
The proper use of internet marketing on social media can affect business brands. Start by creating content that has value, which can attract the audience and increase their trust.
Optimize Website Usage
Websites can be used to increase Brand footprint in the digital world so that business is increasingly recognized. In an age of technology like this, the use of internet marketing through social media is not enough to make a business survive.
Use other internet marketing strategies, such as creating your own platform using a professional website and domain address. Besides being able to increase brand, website presence can also increase organic traffic and conversion rate . The reach of customers has also become wider.
It is important to use SEO (Search Engine Optimization) principles in internet marketing on the website. In order to compete with competitors, bring in more visitors, and become more known. Because, if it isn’t SEO friendly, the website won’t be on the first page of the search.
This means that there is little opportunity to increase sales, revenue, and can compete in the midst of conditions like today. Start by making content that is relevant and sought after by many people.
SEO is certainly very important. One way you can apply is to create a domain name with a brand name. This will greatly facilitate customers to find your website on the internet. To support your website to be easily recognized, Radix has many TLDs that you can use for website addresses.
The .ONLINE, .STORE, or .WEBSITE domain extensions are suitable for any industry. Don’t hesitate to choose a unique domain extension, because your chance to have the desired address name is also greater.
Listen to Audience
In Internet marketing, brands must be able to adjust to the target audience. The quickest and easiest way to determine audience needs is to ask for their opinions related to brands and industries related to your business.
Take advantage of social media to establish more intense communication with the audience and understand them. Social media is the most widely found source of information for business development. One of them is to understand market and audience needs.
Source: Freepik
In fact, business social media can monitor engagement through statistical data, which can later be utilized to develop more optimal internet marketing strategies.
Loyal with Old Customers and Reach New Customers
One way to get loyalty from old customers and reach new customers is to provide attractive promos, brand awareness, and high conversion rates.
Especially with the current situation, you can create a promotion for Corona outbreaks by giving special offers, discounts, or taking special actions to improve customer experience with your brand.
For example, by buying certain products, customers indirectly donate their money to people affected by Covid-19. You can start this strategy by creating email campaigns, using advertising services, creating content on blogs, and updating business profiles on social media.
By being loyal to your customers, they will be loyal to your brand. Of course it will increase brand reputation, increase customer retention, increase sales and also reach new customers.
Apply Crisis Management Basics
Today many businesses have failed to survive. Many people are afraid, not productive, and purchasing power is decreasing. Almost all business owners seem to agree that now is the right time to apply the basics of crisis management.
Maybe for some business people, it is quite foreign to hear the term crisis management and may not be an expert in its application. It’s just that business must continue to run. Corona virus makes everyone depressed.
Try to use the brand to prevent customer emotions from deteriorating. understand their situation, and invest resources that can provide customers support and assistance.
Keep track of your brand reputation on various digital platforms, including social networks, news sites, forums, blogs, magazines, and so on. And if there are certain changes related to business, provide official information through the company’s website or email.
Show Positive Messages and Reduce Concerns
The next internet marketing strategy is to show a positive message for all audiences. At the moment many people’s uneasiness is a scary thing. As a business that has an impact on others and the environment, there is no harm in starting to help the audience to make them calm.
Some large companies use color psychology and cyberpsychology techniques to make the audience reduce negative emotions and improve positive mood. The technique is applied to every content they publish on their platforms, both on social media and on corporate websites.
Don’t Forget the Current Humanitarian Issues
As we know, Corona Virus is a world epidemic which means that many people suffer a similar fate related to their business. The next use of internet marketing is to involve brands with current humanitarian issues.
Brands get involved to help solve existing problems in an efficient way. For example, by making a donation system, handing over aid to the injured party during the co-19 period, getting involved with humanitarian issues that are happening, and other positive things beyond the company’s main objectives.
The right internet marketing not only increases sales, but also creates a positive impression for many people for a brand. By understanding the current situation, an internet marketing strategy that is suitable for use seems not only to focus on increasing sales, but to be actively involved in helping others.
Source: Freepik
New Normal New Strategy
The global economy is experienced in dealing with various problems. Starting from rising oil prices, sudden inflation, and the current Covid outbreak. To deal with the New Normal system after the isolation of the Covid region, of course there are some important things that companies must do in order to continue to survive.
