Undoubtedly the benefits of advertising in the success of companies , is something that can not be denied. Given this, it is essential that you know what are the objectives, importance, types, functions and concepts of marketing .
What is marketing or marketing? What is its importance?
Marketing seeks to analyze potential customers of a brand / company in order to understand their needs. Clearly marketing is absolutely necessary if you want to earn a niche as a recognized brand / company.
Marketing understands that there are a lot of different customers and some products will be better suited for certain customers. Given this, relevant aspects such as the age of the target audience, purchasing power and even the sex of the clients are taken into account and analyzed.
This analysis has proven to be efficient in finding what the brand’s customers are looking for. It also allows the development of entire lines dedicated to a specific audience very effectively. It is a structured process and many times considered necessary if a significant expansion of the business is to be achieved.
Marketing tools
Marketing uses various tools in order to carry out the tasks required by the company . The following are some of the tools used by marketing.
Advertising
Advertising is undoubtedly essential for any business and is the basis of marketing. Advertising might sound simple, but it certainly requires a lot of study and the downsides of bad publicity are something to be avoided. Proper advertising is usually one of the most effective methods of attracting customers.
In turn, improving advertising strategies is directly contemplated in marketing. Therefore, if a company has reach problems due to inefficient advertising, marketing comes into play.
Customer surveys / analysis
Surveys are often used for the purpose of understanding customer needs and it is certainly an instrument that has proven to be efficient over the years. A survey never hurts if you want to analyze the specific needs of your customers in depth .
Based on surveys, it can be concluded whether a particular line or product has a chance of being successful. Clearly it is not only about the surveys, because any space in which we see the opinion of our customers can be just as effective.
Promotions
Hand in hand with the theory, psychology and meaning of colors in advertising marketing , we have promotions. A good promotion from time to time is able to attract customers.
Given this, marketing takes into account relevant days, such as holidays or specific times of the year. A promotion can raise awareness of your brand and greatly boost sales.
Objectives and functions of marketing
- Attract customers: the primary objective of marketing or marketing is to attract customers , we could say without mistake, that this is your base. Clients are clearly the ones who maintain a business, so the importance of attracting them to our company is undeniable.
- Help with decision making: making decisions in a company is something that must be analyzed in depth. This is where marketing comes in, whose objective is to understand the needs of customers . Applying marketing when making decisions often helps to find the most efficient resolution for the company.
- Create an image: all renowned companies, be it Coca-Cola, Apple, Adidas or any other stand out for something in particular, their image. Establishing an appropriate image will help the growth of the company and is something that is contemplated in marketing, even more so in this world in which advertising on social networks has become the most important thing for a business.
- Improve the image of the company: the image is something very relevant to which many people do not give adequate importance. Marketing based on relevant analysis , manages to greatly improve the image of a company, since it focuses specifically on what a customer wants.
