Videos are one of the most creative ways to convey different messages to different people, since the variety of their content allows the message to be a little more attractive and attracts the attention of the users in question much better .
If you are one of those, who are fascinated by multimedia video formats, and you think they are necessary to really convey your message better, keep reading this article so you can do it.
Index( )
- What is email marketing?
- First steps with the plugin
- How to insert the video in Email Marketing campaigns from the plugin?
- Get the most out of Email Marketing
- What should a good video email marketing have?
- Add videos in Email Marketing
- How to embed a video with Viwomail
- Attach a video with Wyzowl
- Embed Videos with Vidyard
What is email marketing?
For those who still do not know very well what this tool is for, we want to clarify that it is commonly used from business to client to transmit information and stay in contact with clients.
In order to make use of it, it is necessary to have the information of each of the clients, in other words with their e-mails , so there is a predisposition of these to receive said information that the company wants to transmit. With it you can include messages that have texts, images and even videos, the latter making use of accessories which are used in the following way.
Although it is important to know that today, Email Marketing has been quite displaced by Marketing in social networks. It is not a secret for anyone that currently some of the kings when it comes to digital marketing, are networks such as Instragram, Facebook, TikTok, YouTube, etc. Especially in terms of video format, since in this type of network there are much more active, more receptive users and a much greater reach for whatever Marketing campaign you want to undertake.
First steps with the plugin
To be able to add a video it is necessary to make use of add-ons such as the one called ” MailChimp “, which is ideal for creating and sending campaigns , just search for it in your browser and once inside you need to register , which is really easy.
Once you are inside the platform, you must press where it says “register” select the type of plan you want, if there is also the free option. After this you just have to put your company email and also write the name and password.
After that we must confirm from our email the email that the platform has sent us, this will direct us to the platform. We must press continue.
After this we add all our data from first name to the URL of your website as a company. Then press continue and complete the following form related to the address of your company.
Once all this has been answered, you will be asked if you have the emails registered in an Excel document, you must select yes and add this to be able to create the lists , just answer a few questions about your business and press continue.
In case you do not have the mailing list, you can continue to advance and then already registered, you only search among its options and you can attach these lists at any time. The free plan only has to send messages up to 2,000 people if you want to send your mail to more, you will need a more expensive plan.
How to insert the video in Email Marketing campaigns from the plugin?
- Already registered, you only have to enter with your username and password. Where you will immediately be directed to the dashboard of this platform.
- You must select where it says “create campaign”, where once you are inside you will select ” create a regular campaign” there you will select the mailing lists that you had previously registered.
- Then you must choose the name of the campaign and its subject, after this you press “next”.
- Then you just have to select “make a new email” or search for topics for it. Once selected, a section will appear in which you can select if dozens include any text, image or video, you just have to arrest it until the blank page.
- Once the video option is dragged, you must enter its URL.
- Now you just need to go to the YouTube video or to the alternative pages or platforms similar to YouTube where it is uploaded and search for the video, go to the search bar of your browser and copy the link of this video and then paste it where it says URL in Mail Chimp.
- Below where said URL is placed, you can modify the title of your video, from the type of font to its color.
- Now you just have to select ” save and exit“.
- All you have to do is press send and that’s it. Remember that we had previously selected the contact list.
After having done this, you can basically say that the video is already inserted in the body of the message, so that customers can see it perfectly
Get the most out of Email Marketing
Digital Marketing is undoubtedly the current king when it comes to commerce , so it is more than evident that all those entrepreneurs who have a product to show, must refine 100% to be able to get the most out of this tool, either by whatever the medium is.
On this occasion, we want to talk to you about how to get the most out of Email Marketing , since even today it is still a fairly effective tool to reach all the potential clients that you hope to obtain. But, as with any Marketing strategy, obviously, Email Marketing is not simply writing an email offering a product and sending it to a lot of people, nothing is further from reality. It is important that you have a series of considerations and handle certain techniques , so that your Email Marketing campaign is 100% effective.
Some of the most important considerations to take into account are:
- To start you must get the data, that is; The email of the people to whom this information will be addressed, but not only that, since it is advisable to do a kind of market study , since as with any type of advertising, it is important that you know how to direct your product to the ideal sector , so you will not only send emails by sending them.
- Before having done the market study, it is very likely that you already have the information that will be sent by mail ready, right? It is important that you segment your information welland that you add just and necessary, expressing in great detail what that you want to get to the client. That is why all the information, be it textual, multimedia, etc. Be well segmented, since sending a lot of information without an established structure will only waste time on the part of the user, and will even cause the user to not even take the time to read everything you have to say.
- It is very important that you adopt ‘Responsive Design’as a priority, since the technological world advances and you have to advance with it. That is why you should not think of designs solely oriented to be read or reproduced on a computer, since according to verified figures, 72% of users check their email from their mobile.
- It is vitally important to create a good title for the subject of your product, since a good title will give the person who received this email an incentive to click on it, in the same way that a good title is necessary, It is important that there is a good ‘Call to action’, so that the user, once inside the email, feels the need to continue investigating and later, have options for the client to click and thus be able to access more information, this is achieved through links, documents to download, forms, videos, etc.
- Finally, it is important that you are 100% clear about the power of video in your emails, which in the end is what this article is about. Since although it is true, you can have an impeccable design, a good writing, a good SEO, but if you enjoy multimedia material that positively impacts your audience, you will have an incredible bonus in your campaign.
What should a good video email marketing have?
The power of video today is incredibly great, with more than 80% of ad traffic, entertainment, broadcast traffic, etc., known today. It is done by video , this is a surprising number, don’t you think?
Video in marketing can perfectly work on its own, as well as being the perfect complement to a good text. Through video we can explain in a much more complete way whatever we have to express. But being a more complete method than text or image, it is a bit more complex to achieve, or at least to get it right.
A good Email Marketing video must be perfectly capable of functioning on its own , that is, of transmitting the information without the need for another type of complement such as text or image. The Email Marketing video must be precise, show in a detailed way all the benefits it has to offer you whatever they are offering you, this through demonstrations, testimonials, etc.
Returning to the ‘Responsive design’ part, it is important that your advertising videos adapt to different formats and platforms, so that their quality is not lost when being played on a device that does not have a format to see it properly.
It is important that the quality of the video is high, and we are not only talking about the quality of reproduction, but also the quality of its production, since the way in which this video is made will not only be important for the good understanding of it, but also, it will be the face that the ‘seller’ will show the customer.
Add videos in Email Marketing
You will probably wonder, How can I add a video to my Email Marketing campaign? Could it be that I can attach a video to Gmail and send it? Well, you really can, but it is not the ‘should be’, since there are ways to insert this type of videos, all through complements and specific ways, in order to better reach potential future consumers.
How to embed a video with Viwomail
Viwomail is a video software that will be able to provide you with all kinds of information regarding the performance of the videos you want to attach to your Emails. It is a great complement, since it allows you to monitor, through all kinds of figures, the receptivity that this had in your advertising campaign.
This Software is compatible with different tools for Email Marketing , some such as: Mailrelay, Sendgrid, Get Response, Acumbamail, etc. To insert a video with Viwomail, you will have to follow a series of simple steps:
- You will first need to have an account.
- Then you will have to create your campaign and define its name.
- This software will allow you to upload videos of up to 90 seconds.
- You can configure your video with any of these options: Autoplay, Loop and Mute.
- After configuring your video, you will simply have to copy the code that Viwomail will generate in the HTML of the Email-Marketing template.
- Then you will confirm the preview and that’s it, you can post it.
Attach a video with Wyzowl
Wyzowl is a platform in which you can create all kinds of video and multimedia material , in order to offer a good comprehensive marketing, directing all this to your customers. It is important that you keep in mind that this platform will allow you to create animated videos.
Embed Videos with Vidyard
Vidyard is a Canadian company that was created to provide you with complete advice on everything related to your videos , taking care of them from their creation, to the dissemination strategies that will allow you to get the best out of the internet. The same happens when we apply the videos created by Vidyard oriented to Email Marketing.
The process to upload videos from Vidyard or Wyzowl to an Email Marketing campaign is quite similar to ViwoMail and rest assured that each of them will be quite effective in creating your campaign.
Email Marketing is a tool that will incredibly enhance any Marketing campaign you want to launch, that mixed with the power of video will make your product reach quite impressive levels of impact and diffusion.