7 Facts About Digital Marketing

Facts About Digital Marketing. We call all of this Digital Marketing: a set of information and actions that can be done in various digital media with the aim of promoting companies and products .

5 Curious Facts about Digital Marketing.

Digital marketing or online marketing is known as the set of activities that are carried out to publicize the activity carried out by companies. Web pages, accounts in social networks, emails, advertising banners, etc. These are just some of the ways or tools in which this type of marketing materializes.

  1. Blogs are much more important than many people think in the realm of digital marketing. According to many studies that highlight that blogs have 63% more influence on purchasing decisions than the guidance offered in the same direction, newspapers. Also, these blogs can make a huge difference when it comes to search results and improve your business SEO ranking. Hence, it is very important to take care of its contents, being written correctly and original by communication professionals.
  2. Emails in digital marketing must adapt to the new terminals. And it is that according to many surveys, most of the emails are read on mobile phones, not on computer screens. Hence, adaptation efforts must be made in this regard. Otherwise, we will be losing money because our communications will not be reaching the recipients.
  3. We must promote online communications that are supported by the video format, especially in digital marketing. There are more and more users who prefer their communications in audiovisual format, than in text. Hence, it is important to make an effort to adapt our messages to this format. Especially, the videos that are launched from social networks.
  4. The average time we have to capture the attention of a recipient in digital media is eight seconds. After this time we will have achieved our goal or we will lose it forever. And it is that the immediacy of digital content and the speed of our lives do not give us more possibilities.
  5. Digital marketing consumers want companies or brands to generate new, original content that surprises them. In particular, they value the contents that integrate texts, videos, images, complementary materials and that are distributed through social networks. And this is essential in these times.

In this way, digital marketing comes to join efforts to promote the efforts made by companies. A commendable job in the current situation in which we find ourselves.

 

by Abdullah Sam
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