Do you know what strategic people management is? That, in addition to a guide with the main pillars and examples, you can see in this post that we at Conexa prepared for you!
First of all, we know that running a business can be a difficult task. Having several employees, as well as different sectors and tasks can become a mess within the company.
With that in mind, we have strategic people management, which promises to structure your entire company through HR and leadership. This all happens through specific objectives and pillars, where the main goal is the individual development of employees and the company.
Pretty cool, huh?
Learn more here in this post!
Let’s go.
What is strategic people management?
First, do you know what strategic people management is all about? Know that this is the doubt of many entrepreneurs, even more so when you are a beginner , but it is very simple and can help your company a lot!
Well then. We can define the strategic management of people as a way to solve challenges within a company. All this strategically as the name suggests.
For this, the approach consists of analyzing employees and thus defining the best actions for their training and development within the company. In other words, the strategy aims to improve the results of individual professionals, as well as the entire company.
In this way, it is possible to identify, develop and retain talent. Which favors both the professional and the company.
In general, the strategic management of people is an approach adopted by the Human Resources sector, well known as simply HR.
But it can also be used by other leadership positions that make up the company.
What is the importance of strategic people management?
Now that you know what strategic people management is, you might be wondering: what is the importance of this approach within the company? To answer this question we created this topic.
Well, starting from the objective of a company: profit, we have to consider market competition.
Achieving your goals and achieving success with your company is not an easy task, and to get closer to the goal you need a good team. For this, the company dedicates a part of its capital to its employees.
The importance of strategic people management is directly related to your employees and the goals of a company. Through this approach it is possible to obtain the so-called “ talent attraction ” and even increase the productivity of the team.
Another fundamental point in the implementation of the strategic people management approach is to guarantee employees a safe environment, where it is possible to exchange feedback , expose expectations and thus obtain improvements in the services provided.
The goal here is to get talent who are qualified for the tasks within the company, this is evaluated and shaped from the recruitment process. This considering several criteria, in order to be as assertive as possible. For better results, strategic people management can encompass the motivation of the entire team, projects with bonuses, training and much more. In addition to retaining talent, the environment becomes favorable to the worker.
It is worth remembering that when the professional feels satisfied with the company, it is possible to reap good results. That is, achieving your goal as an entrepreneur.
What are the main objectives of strategic people management?
But after all, what are the main objectives of strategic people management? I would venture to say that there are two: improving the individual results of team members and the business.
However, a set of objectives can bring better results to the company, therefore, playing roles as important as.
First and foremost is the goal of achieving your goals as a company. For this, the commitment and motivation of employees is necessary, since having satisfaction in the work they perform is the key to quality results.
In addition, we aim to constantly invest in training for the better development of each of the team members, further improving results.
As well as monitoring engagement levels and making work more human.
Other fundamental points as a goal are good communication, teamwork and ethics: three points that go together.
In addition to the quality of life at work, which enables better performance of the professional and the company.
As well as many others!
All objectives have a single purpose: improvement of the company and the employee.
What are the pillars of strategic people management?
Have you ever heard of the pillars of strategic people management? It may sound strange, but it’s quite simple!
There are those who consider that there are 11 pillars, another 7 and another 5. Here we will talk a little about those we consider most important within this approach, ok?
If you are interested in implementing strategic people management in your company, you cannot fail to know about these pillars.
So just follow me next!
Team motivation
Only those who own a company know how important it is to keep their team motivated in the development of a project .
When we deal with discouraged employees, procrastination occurs and consequently interferes with all performance at work.
The fundamental role of this pillar is to identify what motivates each of the team members. Some people aim for recognition, others better salaries, benefits and so on.
Therefore, from the moment that motivation is identified, it is possible to work on more factors that keep your employees motivated.
Professional training and development
Second, when dealing with a team within the company, one of the best incentives is professional and individual development .
Employing training can also help motivate members, as they learn new things while bringing better and better jobs to the company. It is a favorable development for all.
The tip of this pillar is to invest in training and for that it may be interesting to have specific days for training, serving each of the sectors. Therefore, it is worth inserting one day per week or month in your calendar.
Another fundamental point in the development of professionals is the feedback from managers, which helps in delivering even better futures.
Communication
Now let’s talk about communication , one of the most important pillars in the strategic management of people. It is based on communication that a good relationship with the company’s team is established and this needs to be as assertive as possible.
In general, this pillar is the first step for the others to be put into practice.
It is important to be objective and clear, so that all employees understand exactly what was passed. It is also necessary that it be bilateral, that is, for all members of the independent company to be superior.
Furthermore, contrary to what many think, communication ends up going far beyond a simple conversation between teams. It is present from newsletters to feedbacks and meetings, for example.
Seek to be the most assertive in this pillar.
Team work
Knowing how to work in a team is essential for the progress of projects within a company.
There are several jobs, long and bureaucratic, that it would be impossible for a single person to carry out, even more so within the stipulated deadlines. This is where team member collaboration comes in.
All pillars within the strategic management of people are related. That is, communication is complemented by teamwork, which is complemented by motivation, for example.
With that, we have interconnected sectors that need to be in harmony to make the company’s progress successful.
The goal of this pillar is to increasingly structure teamwork so that it flows naturally.
For this, it may be necessary to use task management software for better organization, in addition to meetings and interactions with moments of relaxation.
leadership process
Finally, let’s talk about the fifth pillar that we have set aside for this post. We know that a leader has a great impact within the company .
In general, it presents differentials, such as being charismatic, talented and also boosting the motivation of other team members.
Having a person as a leader means having someone who masters important skills, such as knowing how to listen, having assertive communication when giving feedback and resolving conflicts.
Basically, he plays the role of a mentor, promoting engagement and helping the team to continue the project successfully.
So the routine gets much more productive !
What are the fundamental stages of strategic people management?
We know that strategic people management can be a great ally within a company, but to apply it correctly it is necessary to follow some steps beyond its pillars. With that in mind, we separate some of the main steps here in this topic:
Analyze the situation
First, do a detailed analysis. From there, you can add points according to your company’s goal.
Dealing with people can be a difficult task since they are different from each other, which requires special attention and different approaches.
From good planning you can deal with your employees in the most assertive way and ensure development as expected.
This first planning will help predict the progress of other aspects of the company. Stay tuned!
Goals
In order to apply strategic people management in the best possible way, it is necessary to keep in mind what the company’s objectives are and work on them. In addition, it is important to know exactly what HR’s collaboration is in this process.
If the company’s objective is growth, it is necessary that the strategy here be the improvement of employees, making them more competent through training, for example.
There are several approaches, everything will depend on the company’s need for its objective to be achieved.
Qualifications
Thirdly and not least, it is fundamental to invest in the qualification of your team. It depends on the objective!
Basically, by investing in qualifications, you guarantee new experiences, knowledge and motivation for your team. These factors together help to improve the quality of the projects that will be delivered, in addition to promoting retention.
For this you can invest in training, integrations and engagement. Write down certain days on a calendar according to the sectors.
Strategic planning
Finally, have a well-defined strategic plan with HR. From it, it is possible to define strategies and metrics, in addition to monitoring the entire performance of your team, aiming at the company’s final objective.
It basically consists of a diagnosis and will help you to employ other approaches considering some priorities within the company.
For example, if you are dealing with disengaged members, in your strategic planning you need to have some plans to change this situation.
In addition, it is always worth investing in new hires, including different people with different profiles and, consequently, specific skills.
As well as planning to improve levels of engagement and development through training and immersions.
It is worth remembering that in strategic planning it is also essential to have plans to improve communication, making it more assertive and transparent, in addition to renewing compensation policies and recognizing employees for the services provided.
Know that there are several steps to make use of strategic management, but everything will depend on your company. The best strategy will be obtained through testing. Seek the best plans together with the HR team and don’t be afraid to change the approach until you succeed!
What is the role of HR and leadership in strategic people management?
As we mentioned earlier, the strategic management of people is a tool applied by the human resources sector and by the leader. However, do you know what their roles are?
Well then. As in a company, the role of HR and leadership complement each other in the strategic management of people.
HR is part of the company’s strategic sector, with a focus on bringing employees with different profiles.
In this way, the company has several views and ways of thinking, which helps to improve situations in the business. As a result, companies are increasingly diversified, which has proved to be favorable to growth.
As for leadership , that’s basically what we talked about in the pillar. A leader needs to be charismatic and captivate other members to perform better and better jobs.
In addition, it is necessary to have assertive communication to give feedback, resolve conflicts and hold meetings. As well as promoting member engagement and motivation.
That is, they are roles that in the end complement each other. Generating engagement and retention.
How can corporate benefits help in the strategic management of people?
Do you know what corporate benefits are? Know that you can help a lot in the strategic management of people!
In general, corporate benefits are the responsibility of HR and can become a great ally.
As we mentioned earlier, promoting team member motivation is fundamental, but it is not an easy task.
Each person has a motivation, be it recognition or benefits. This is where the corporate role of benefits comes in.
By using benefits on behalf of your team, it shows that you prioritize and invest in them.
Therefore, offering benefits beyond salary can be the key to attracting members’ attention, keeping them motivated and retaining your company’s best talent.
Conclusion
Finally, I think you can see that the strategic management of people can be a great ally for a company, right?
If applied correctly, it guarantees several benefits to members, such as engagement, motivation and much more. This proves to be advantageous for the company that seeks profit and retention.
