A newsletter is a newsletter to which we subscribe to receive, from a website, news by email. Its character is informative and is sent periodically , informing of the latest news from the company or website in question, regardless of whether these are many or few.
Not to be confused with email marketing, which is an advertising strategy that uses emails to contact the user, generally with the more or less direct intention of selling something.
The difference is that in the first case the user subscribes because he wants to receive the news and these are of all kinds , including all the new activity on the site, and, in the second, you will not have subscribed (possibly you have not given your consent for this sending of information and your address has been extracted from a database, as we have seen before that it can be done) and, in addition, the news of the site is not offered but changes, promotions or specific information.
In any case, these actions are carried out en masse , sending hundreds and hundreds of emails, so that platforms specifically designed for this are required . The best known and currently used are:
Mailchimp
It is the best known and, in turn, the oldest. They offer functionalities that they have turned into standards and among which the drag & drop design for campaign creation, advanced analytics with their own metrics, the connection with the most popular social networks and the automation process that offers a very good segmentation given according to the user’s own interaction.
As a point to assess negatively, their customer service is given in English , a language that we also find, as a unique option, on the platform.
MDirector
It is turning out to be the highest rated platform, overall, in many rankings. It stands out very positively for having the advice of experts who help you with the planning of your strategy .
Another point that makes it stand out is the fact that it is the first cross-channel , which also allows SMS communication, captures records to optimize your other online advertising campaigns, allows retargering with the addition of a cookie per record and manages all marketing channels.
It syncs with your CRM, sends automatic responses, makes use of A / B tests to optimize your campaigns, generates subscription forms …
Mailpro
Its own marketing is very attractive, which includes a decalogue of reasons to use the platform that includes, among other aspects, transparent shipping, with localization of the shipping infrastructure, graphic editor, variety of newsletters to choose from, ease of use, free trial, automation in shipping and responses or the absence of installation for use.
Sendblaster
It is one of the softwares that is accessed by prior download . Even so, this is combined with the web service, offering the creation of newsletters, managing the different lists from your own desktop, keeping an online follow-up, choosing between templates that are given by categories, editing the models, making image adjustments, and attaching files. custom …
Constant Contact
It is becoming very popular lately due to its simplicity, the possibility of customization of the templates, a very easy upload of the address lists, the automatic management of bounces, inactive and unsubscribe accounts and the availability of statistics in real time .
In addition, it has a very interesting Plus version that includes the connection of emailing with live events, surveys, coupons and others.
The downside is that it is only available in English at the moment and there is no short-term intention for this to change.
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