I announced it a few months ago on Instagram news and they’re here.
Instagram launches a new tab on our profile. They are called Instagram GUIDES and they come to share recommendations and advice more easily.
Initially, Instagram enabled the Guides feature on health and wellness accounts to provide resources for people struggling with the COVID-19 coronavirus pandemic.
But of course, they are accessible to all types of accounts, so here I explain EVERYTHING you need to know about Instagram guides.
In my Instagram account I have a Reel video and an IGTV video where I talk more about the Instagram Guides.
Table of Contents [ Hide ]
- ⇨ What are Instagram Guides
- ⇨ How to make Guides on Instagram
- ⇨ Types of guides you can create
- ⇨ How to reorder Instagram guides
- ⇨ Examples of Instagram Guides
⇨ What are Instagram Guides
Instagram guides are a new way of creating and consuming content by grouping various posts according to the theme you decide.
If you use Twitter, they will remind you of the Moments function where you can include your posts within the same theme.
Instagram guides are a collection of posts
Within the guides you can share places, products and publications , both your own and those of other accounts.
Guides can also be shared to your stories as a post to alert your followers. In addition, they can be sent by private message by clicking on the airplane icon.
⇨ How to make Guides on Instagram
Have you decided to create your own guides within Instagram? Well done! Now I explain how to do them:
- Tap the +icon at the top of your profile
- Touch the last option: Guide
- Choose the type of guide between places, products or publications
- Select the contents between your own or those that you have saved from other accounts
- Write a title and description for each content you add
- Change the cover or leave the one that comes by default
- Press Next
- And when Sharingit will appear on your profile
Your followers (and non-followers visitors) will be able to see the Guides tab and access each of them.
By clicking on the content that you have included in the guides, it will take them to the original publication that they can comment on , like and everything you can do in a post normally.
⇨ Types of guides you can create
At the moment, we find 3 types of guides to post on your profile:
- Publications with your own posts or those of other accounts.
- Places to find posts from a specific place.
- Products with posts of your products or other stores.
Have you already put together your Instagram guides but you don’t like their order? Now I tell you how you can rearrange them.
⇨ How to reorder Instagram guides
Have you added new posts to your Instagram guide and want the first one to appear?
To reorder your Instagram guides you must follow these steps:
- Enter the guide you want to reorder
- Click on the 3 dots at the top right
- Now click Edit guide
- In any publication of the guide, click on the 3 points in the upper area
- Hit Reorder Posts
Ready. All that remains is to move the publications by pressing on the post and dragging it to the place where you want it to appear.
⇨ Examples of Instagram Guides
Do you already know how to make Instagram guides but don’t know how to apply them to your business? Here are some examples:
- Professional Accounts : Guide your most engaged posts, give older posts a new lease of life, or tell a story.
- Clothing brands: select the product guides and add your products by category to each guide. Summer collection, accessories, t-shirts, pants, clothes with the color of the year…
- Physical businesses: choose the place guides and select the images of other users in your store.
- Influencers: choose your best photos advertising brands to offer as a sample to brands interested in your services.
- Gastronomy: guides with vegan recipes, desserts, Italian or Japanese food, are some ideas if your account is dedicated to restaurants and you are a fooder .
- Content Creator – Group your posts by category for quick access to old content.
- Beauty and aesthetics: choose a place guide if you have customers who have tagged your business or a publication guide where you can group by customer reviews, before and after, or services you offer.
- Hotels and restaurants: create a guide with the photos that your clients have shared in the guide by places. But also with photos of the city to encourage them to come not only to your place but also through the surroundings.
- Tourist companies: create place-type guides to add guides to essential places to visit, where to go with children, where to go with animals, where to eat cheap, romantic getaways, exclusive places…
Whatever your business, the guides serve to group publications, whether their own or from other accounts, so it is a great opportunity.
Think about how to group your content so your followers don’t get lost in your feed.
Also, you can create guides recommending posts from other accounts . You can leave it fixed or change it every week as if they were weekly recommendations.
There are many ideas, all that your creativity and imagination allow. If you keep running out of ideas, ask me in comments.
