What is a Webinar (And how to use it to attract clients)

I am convinced that you have heard of these tools on some occasion and you already know what a webinar is, but perhaps you are not aware of the ability of webinars to attract customers and generate business on the internet. Thanks to the webinars you can attract potential customers quickly and speed up their purchasing process.

 

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In recent years I have taught several webinars with incredible results, because many of the students who signed up for my courses did so after attending one of my webinars.

Table of Contents

  • What is a webinar and what is it for?
  • How to do a webinar
  • Platforms to deliver webinars
  • How to choose a platform to do a webinar
  • How to promote your webinar
    • conclusion

What is a webinar and what is it for?

Webinars are mini events or online conferences that are characterized by being live and that normally have an educational nature.

They can be online presentations, conversations between experts or a one-hour master class, and they are broadcast live with specific webinar software that allows the attendee to view the webinar from anywhere in the world live.

I recently read on the John Lee Dumas blog of EntrepreneuronFire.com that 91% of the members of their online payment community decided to sign up during one of the webinars they held throughout the year.

This technique is also used regularly by KISSmetrics (I would say weekly) to attract new customers.

Normally webinars are free (although there are also paid ones) and they are very effective because if we find the right topic and the points that we are going to discuss are really interesting for the attendee, we can get many people to sign up. All those people will obviously become part of your mailing list.

The webinars are also usually very viral on the internet, making many more people sign up through Twitter and Facebook. It is one of the content marketing techniques that I like the most.

The type of lead that is achieved through a webinar is usually of a high quality, because you are very interested in what we offer and you have to make an effort to attend the webinar, which further demonstrates your interest.

Webinars also allow you to sell your products and services with great ease. Normally at the end of the webinar before moving on to the questions of the attendees, you can promote a product or service, and the fact that the attendees have been listening for an hour (or more) to what you have shared with them, makes Gain their trust very quickly.

How to do a webinar

It’s not too difficult to do a webinar, but you will need some filming until doing a webinar is easy for you. The most complicated webinar? The first without a doubt. These are some of the questions you should ask yourself before carrying out your webinar:

ESSENTIAL checklist to do a webinar

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  1. What topic do I want to discuss in my webinar?
  2. Will I do it with or without presentation?
  3. Will I do a recorded or live webinar?
  4. What are the key points that I will develop in the webinar?
  5. What platform will I use to deliver the webinar?
  6. What day of the week will I do the webinar?
  7. How long will the webinar last?
  8. What is the objective I am pursuing with my webinar? Inform, educate, sell …
  9. Will I promote a product or service when the webinar ends?
  10. Will I ask questions and answers when the webinar ends?
  11. Could someone help me to do it?

As you can see, there are not a few questions that you have to answer yourself.

My advice is to try to do your first webinar with someone who can help you. It can be very stressful the first time: checking that everything works correctly, knowing if people are entering the webinar room and viewing your content without problems, if you are heard well, if the audio is cut or not, etc. .

Platforms to deliver webinars

There are several platforms on the market that allow you to teach your webinar. Almost all of them are paid because it is an expensive type of technology that requires it to be so. We are talking about streaming video and the servers used are not cheap at all. That translates to a monthly fee that can range from $ 18 to $ 400 in the most expensive version.

Recommended: List of the best tools to teach webinars

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Here are some platforms for teaching webinars:

  • Gotomeeting: from 39 euros for 25 attendees to 45 euros for 100 attendees. I have used it on many occasions because in my view it is one of the best working webinar platforms. It allows you to show your webcam or share the screen for attendees to see your desktop, and attendees can also share their screen if you allow it. Like all webinar platforms, it records the session and allows you to export it to a video file. Something that seems super practical to me is the control panel that has to manage the webinar itself. In The Success Academy Experience it is the tool we used to do the weekly tutorials, because it was very practical for me to record the meetings and then send them to all attendees.
  • Gotowebinar: from the same company as Gotomeeting, but focused on making organizing the webinar easier for you. Allow attendees to register for the webinar and by putting their data registered on your email marketing platform. The operation is the same as that of Gotomeeting but its price is not. From 79 euros for 100 attendees to 399 euros for 1,000 attendees.
  • Anymeeting: Another of the most popular tools. From $ 18 a month for 25 attendees to $ 78 for 200 attendees. The highest price comes out quite on account.
  • Webex: I have not personally tested this platform but they have spoken highly of it. From $ 24 for 8 attendees to $ 89 for 100 attendees.
  • Webinar Jam:For my last webinar I was tempted to pay for the annual version of this platform, since 1,300 people had signed up and Gotomeeting fell short. If I used Gotowebinar, I had to pay 399 euros for a single month, and even then I didn’t make sure that the 1,300 people who had signed up could attend the webinar. I started looking for alternatives and discovered this platform. I started looking at Webinar Jam prices and doing some research on it. But what is Webinar Jam? WebinarJam uses Google Hangouts to broadcast their webinars, so basically you are using the Google platform to broadcast. Only in addition to that, you have some integrated improvements such as registration pages to the webinar, implementation with your email marketing platform, sending reminders to attendees or analytics of attendees among other things. Its price is $ 297 a year and the number of attendees is unlimited. In the end I opted to use Google Hangout because many of the features that this platform offered me already had them covered with other tools.
  • Google Hangout: It is the Google platform with which you can hold webinars or online meetings for unlimited attendees. This option is available from a YouTube channel, that is, you need a YouTube account to be able to broadcast your webinar with this tool. Like all free tools, it has good things and bad things. The best thing to do a webinar with Google Hangout is obviously to save yourself the high cost of making a webinar for many people with another platform. The worst part is that it is not an exclusive tool for webinars, but rather online meetings (which is not the same). So in order to make the perfect webinar you will need a series of complementary tools. You will need to create a landing page so that attendees can sign up,

How to choose a platform to do a webinar

Before opting for one platform or another to do your webinars, my recommendation is that you try them all first. Normally almost all of them allow you to create a test user that lasts between 15 days and a month and that are completely free, so you can get an idea of ​​how they work.

It is important that you feel comfortable with the platform that you are going to use. Sometimes it is not a question of money, but rather a matter of functionality or even practicality.

The facts that I once opted for Gotomeeting were several: its use is very widespread and almost everyone has attended a webinar with this platform, which makes attendees already know how it works and even have it downloaded already. the necessary software to join the meetings. Its control panel seems very practical and comfortable, and in addition to all that its price is very affordable.

How to promote your webinar

Once you are clear which platform you will use for your webinar, it is your turn to promote so that the more people the better.

In the Duplicate Email List in 30 days course, I fully explain how to make the perfect webinar, and that is that making your webinar a success is an art.

Here are some recommendations of what you should do to promote your webinar:

  • Write an article on your blog:what better place than your blog to launch your webinar. Write an article summarizing the points you are going to discuss in the webinar, but be careful not to put all the information there, rather a brief summary. You must put the complete information of the webinar on the landing page that you will create to promote it. I recommend using Leadpages to create the webinar landing page. It is better that you send users to the landing page and that they register there, instead of putting the registration form in the article. I have done several tests in this regard and I can assure you that what works the most is the capture on a landing page free of distractions.
  • Invite your mailing list members –many of your webinar attendees will certainly come from your mailing list. Don’t be afraid to invite them; if they are not interested in participating, obviously they will not sign up, but if you do not invite them, they will lose the opportunity to sign up for something that will probably interest them a lot. This is a good way to add value to your followers.
  • Spread on your social profiles:many people will sign up through social networks. The webinars are usually very viral and if you hit the nail on the head with an interesting theme you will get the attendees themselves to take care of spreading it. Consider paying for advertising with Facebook Ads , because a well-optimized campaign can be a good source of attendees at a very low cost. If you do not want to pay for broadcasting on social networks, I recommend using Twitter, Facebook, Google+ and LinkedIn groups to get attendees.
  • Look for collaborations:this is a good option if you want to reach even more people. If you are looking for a strategic collaboration, you can add more value to the assistant, who will receive quality training from various professionals. To give you an example, it is common to invite other people who can help you spread the webinar and teach it. At Wiluve we have had luxury guests who have taught masterclasses with which they, as well as the assistant, and us organizing the webinar have benefited.

conclusion

As you can see, my experience teaching webinars has been completely positive and more so in the last months, because they have allowed me to generate business.

It is a technique that I personally love because it is very effective, although I recognize that organizing them requires a lot of time. It is not only creating the landing page and promoting it. The whole part of creating the presentation and slides is a great job if you want to do it well.

But the point is that with this type of activities you not only generate business since you are also adding a lot of value to the assistant and you also generate confidence with him in a very short period of time.

This is my opinion but of course, I would like to know yours.

 

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