Twitter hashtags: how to choose the right ones

What are hashtags on Twitter and what are they for

Hashtags are labels or tags used on Twitter and then on other social networks, such as Instagram, as thematic aggregators , that is, to collect different messages regarding the same specific topic. Graphically, hashtags are presented as relevant keywords or phrases,  written without spaces and punctuation marks, preceded by the pound symbol .

On Twitter, by clicking on a hashtag in any message, you can view the other tweets in which the same hashtag is present. In addition, typing a hashtag in the search bar allows you to discover related contents and accounts.

How many hashtags on Twitter

The general advice for those who decide to use hashtags on Twitter is to not exaggerate , “cleaning” tweets from hashtags that do not add value to what you are about to publish. Twitter himself advises not to use more than 2 hashtags per tweet , although the possibility of inserting more if deemed necessary remains valid.

How to choose hashtags on Twitter

To ensure greater engagement to your tweets, it is not enough to use popular hashtags on Twitter : these labels, in fact, collect a large amount of messages in a short period of time and for this reason, although using them, it is very complicated to emerge in the sea of ​​magnum. tweet.

It is also highly discouraged to use the Twitter hashtags of the moment in messages that have nothing to do with the related topic.

More niche hashtags, but at the same time more specific and less inflated on the social network, can instead guarantee more effective results than the hashtags in trend on Twitter. The advice is to find the right balance.

On the web there are several specific tools that help to identify the most used hashtags on Twitter and classify them in order of popularity or to find hashtags related to the most popular ones on the social network or to those already used on your account. Twitter itself, through its Trends section , can provide those who have a business with a generic indication of trends in line with their business.

We must not forget that on Twitter, as well as on other social networks, it is possible to create hashtags from scratch , that is, not previously used by other users. This choice, for example, can be indicated for the launch of a brand or a commercial initiative or a particular event.

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