One of the concerns of the entire team working on a television program is knowing whether or not the audience likes it, and for this it is essential to measure the results after it is broadcast . Knowing if that program will continue on the television grid, knowing in which more or less money should be invested … How is it done? What parameters have to be taken into account? We will see below how the audience is measured .
Audiometers, a determining tool
The audience in Spain is controlled by Kantar Media and for this they have distributed more than 4,500 audimeters throughout the country to reach around 10,000 spectators . What many people ask is whether that figure is capable of representing the 46 million Spaniards, to which we can say yes. The margin of error varies between 1% and 5%,since statistically the data is repeated and with that sample it is enough for the audimeters to become determining tools. Undoubtedly, those more than 4,000 families are in charge of conditioning many television aspects: what is broadcast or removed from the grill, what tastes generally have Spaniards in terms of audiovisual content, what type of advertising or how much they invest in each channel. or what is emitted in each strip.
New indicators
However, new technologies are changing consumption habits and with this, measurements must also evolve. Measurements of number of tweets have already started to be made between the first and last half hour of a program to know the people who have had an impression towards the program; but it is not enough … The new audiovisual challenge is to create a measurement method that can incorporate the use of new technologies in television viewing.
