In recent years, we have seen how different titles have been coming to Android in terms of games. In a short time we went from the classics Fruit Ninja and Apalabrados to complex games with high graphic demands such as PUBG Mobile or Fortnite for Android . Large companies see the smartphone as a potential element to develop their titles, and that is that the power reached by some of them allows developers to give free rein to their work.
Today, we tell you the importance of video games in these times , and that is that beyond being a mere hobby in our spare time, they are an entire industry that generates millions and millions of dollars a day.
The video game and its importance in the world of the smartphone
As we can read in Forbes , Supercell generated more than 4 billion dollars with Clash of Clans in the time it has been on the Apple application store , and other games like Pokémon Quest reached 3 million dollars in its first week. Recently, we told you that Google would stop entering 50 million dollars because Fortnite is not in the Play Store , simply incredible figures that show the money that the video game industry moves on a device as everyday as the smartphone
The figures that move the video game industry on Android become higher than the income from payment applications. The potential of this sector is on the rise, and it represents a golden goose for companies.
The profile of the mobile player has completely changed, and it is that the potential that devices currently have, allows you to enjoy a quality experience, without having to resort to other platforms. Almost a third of the human population is a smartphone player , registering games of more than half an hour. The numbers are increasing , leaving a snowball rolling that will not stop .
There are several firms that have realized this, and have decided to launch gamer mobiles on the market . For many, they are nothing more than smoke and marketing by sharing most of the components with the traditional high-end, but the truth is that the added peripherals, cooling, battery and added software modes help a lot when it comes to playing , and it is consistent that there is a public willing to pay for this type of device.
Unleash the imagination of developers
Talk about mobile gaming is not just talking about PUBG Mobile, Fortnite or Asphalt 9. Deliveries as Alto’s Odissey or Monument Valley I -Game the soon to be film – make mobile an ideal platform to squeeze the maximum capabilities of the smartphone , thanks to the simplicity of the touch controls, the closeness of the eye to the screen, and the habit of playing with headphones, enhancing the listening experience.
According to a study, 62% of mobile gamers are women , and over a quarter of gamers in the United States are over 50 years old . Thus, the stereotype of the adolescent mobile player is broken , and the video game industry attracts all kinds of profiles.
Studies published in 2015 show how playing video games encourages the growth of gray matter in the insula , a structure of the cerebral cortex related to desire, emotional and perceptual circuits, among others. The activation of the hippocampus, involved in memory, is also greater when we are playing, according to a study carried out in NPR . We cannot correlate casual play with direct brain benefits , but there are examples of how video games stimulate it.
When playing, memory, reward and pleasure circuits are activated, among others. Video games are a source of pleasure and a challenge for the brain, which sometimes has to solve complex situations that it would not find in real life.
Benefits for users, and benefits for developers. Users accept ad play as a payment method , a good way to keep some deliveries free. Other deliveries, such as Fortnite or PUBG, offer a completely free experience, with in-app payments for all those who want certain items.
An industry that will not stop growing, and from which we expect a lot in the short term, and that is that porting PC games like Fortnite to a smartphone is just a small test of everything that could be to come .
