Push notifications are messages that are sent immediately to mobile devices, being received anytime, anywhere. Notifications inform, alert, help maximize the efficiency and productivity of your workers. In addition to increasing engagement.
In fact, push notifications increase user engagement with an app by 88%. Furthermore, 65% of them return to the application when they receive a notification ”.
If you want to know why, how to use and what to send, read on this article. Now we do start:
WHY USE PUSH NOTIFICATIONS?
One of the benefits of using notifications is to inform the worker more quickly and effectively. Since, the notifications arrive immediately to the cell phone. Now, we present 3 advantages of using push notifications in internal communication:
To keep your workers informed. You need to be a reliable source of information for them. Push notifications allow you to be the first when it comes to the dissemination of information, which can be news from your business or the company’s own. Remember that:
Transparency increases trust and creates a lasting relationship between employer and employees.
EASE THE BURDEN OF CREATING CONTENT EVERY DAY
When you have an intranet, you have to generate content every day, to ensure that people return. An intranet that has no new content in 2 weeks is dead. With an app and push notification enabled this is no longer the case. You will be able to create content every two to three weeks and still be able to guarantee that users will receive the news because you can simply send them notifications.
Push notifications are less complicated than emails because they don’t overload inboxes. In addition, not all workers have institutional mail, therein lies the importance of having an app that sends notifications.
Push notifications are fast, easy to manage and develop. Thus, by the developer and the administrator, they are easy to produce and do not cost additional money.
HOW TO USE PUSH NOTIFICATIONS?
With great power comes great responsibility. Push messages work, but sending too many notifications or sending them at the wrong time or not segmenting your messages can quickly lead to employees disabling push notifications or, in the worst case, deleting the application.
Consider the following rules before sending notifications:
CREATE VALUE FOR YOUR EMPLOYEES
When sending push notifications, you should consider that you may interrupt your employees in your daily life. If notifications are not valuable to them, they will simply disable them.
Consider segmenting push notifications by department, location, and team. Thus, the information will have special relevance for certain groups, since the contents are not always of interest to everyone. Provide timely and relevant information such as benefit plans, shift changes or company news, etc.
MEASURE, LEARN AND IMPROVE
Track push notifications. This will help you determine which notifications are most interesting to your employees and thus improve your strategies.
REFLECT YOUR COMPANY’S BRAND
Before sending your first push notification, decide how you want to report, in what tone. Push notifications are an extension of your company, make sure you are consistent in your tone.
In terms of writing, keep your notifications clear, concise and compact. The goal is to quickly communicate the message and get the attention of your employees. Do not inform them in depth.
WHAT TO SEND THROUGH PUSH NOTIFICATIONS?
Often our clients ask not only why, when and how many messages to send, but also what information they should send. Below we present some content that has proven to be the most valuable for workers:
Use push notifications to inform your employees about weather emergencies, obstacles or office problems. This information is not only highly relevant to them, but can also save time, increase the safety culture and increase efficiency. With push notifications your field workers are just a few clicks away.
Push notifications can be used to remind teams or departments of project deadlines, upcoming offers, or benefit enrollment deadlines.
Upcoming events: To also add some fun you can send notifications promoting the Christmas party, a sporting event or a team outing.
Don’t forget that an app comes with regular updates. So inform your employees about the new features they can use or the new design that is coming.
COMPANY MAIN NEWS / ANNOUNCEMENTS
If you want to promote your company and that your workers consider the application as their main source of news. Do not exaggerate by sending notifications of each news or content that you are going to make. Remember, it is not worth interrupting your workers in their daily lives.
Is the report due tomorrow? Send a push notification to the people involved in the project.
Finally, it should be said that push notifications will become increasingly popular. Using them the right way can help you connect with your workers in meaningful ways, create value for them, and increase engagement.