The English term pinkwashing refers, within the context of LGBT rights (laws that affect lesbian, gay, bisexual and transgender people) to the strategic actions that are carried out to manifest and record which countries, institutions, communities support this particular cause. 

This concept highlights all those who through certain actions support LGTB rights. Thanks to this, they are perceived as modern countries, entities or people with a great tolerant depth.

It is a subject that worries and occurs in today’s society quite frequently, so making positive evaluations of this particular sector is an important and outstanding point in favor of those who do it.

Origin of the term pinkwashing

The term was named by the Breast Cancer Action, to bring out and point to those who apparently supported women with breast cancer, but who really wanted to get publicity for participating in events supporting this cause.

Those were the origins until today referring to the meaning that makes mention.

Featured example of pink washing

A prominent example is from the State of Israel. During June, the month of gay pride, the image of two soldiers holding hands with an explanatory message was published on the official IDF (Israel Defense Force) Facebook account, commenting that all soldiers treated each other equally, without concessions, nor rejection for his sexual inclination.

That image went around the world. It must be borne in mind that Israel has been condemned for human rights violations against the Palestinian People. Opting for this publication strategy was intended to put Israel in the foreground as a guarantee of human rights, and to avoid the acts committed that were intended to blur this image washing.

This example is one more example of how some countries and institutions can use certain strategies to try to improve their reputation, and their image worldwide through their support to organizations like these. A topic of great significance in society, which is why it generates so much attention worldwide.

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