Nowadays using social media has become one of the needs that must be met. The existence of social media is certainly used as an advantage for business owners, especially online businesses. Instagram is currently the most widely used social media platform as a promotional media.
table of contents
Instagram Ads
Attractive Caption to Increase Purchases
Contains Persuasive Elements
Contains Benefits
Contains Something that is being Updated
Contains Elements of Novelty and Uniqueness
Attractive Caption is a Marketing Strategy
This is because the features provided by Instagram are very helpful for online business owners. How to promote products through Instagram can be done in various ways. Starting from making product posts in feeds or stories , endorsing celebrities or celebrities to utilizing Instagram Ads.
Instagram Ads
If you have done all of these methods but have not seen satisfactory results. Maybe there is something wrong with writing Caption on your Instagram posts. Let’s look at how to write a Caption to attract buyers.
Source: Freepik
What exactly is meant by Instagram Ads? Actually Instagram Ads is an advertising service on Instagram. You can advertise on Instagram and Instagram stories feeds through this platform. How to advertise on Instagram is certainly not much different from Facebook Ads.
So, for those of you who already understand how to advertise on Facebook, you won’t find any difficulties. Because since Instagram joined Facebook in 2012 both ad platforms are on the same roof, Facebook Ads Manager.
To make an ad certainly requires a product image or something that represents the product you want to promote. Not only that, the important thing to think about in making Instagram Ads is Caption.
Attractive Caption to Increase Purchases
Why is Caption so important in Instagram Ads? Because Caption can determine whether people who see the post will buy or not. Then how to make a Caption that can attract the interests of your potential customers? Come see the tips!
Contains Persuasive Elements
This is the most important thing of a Caption . The purpose of making Instagram Ads in addition to making your products and online stores better known of course you want your profits to increase right. Making persuasive words or invitations is not easy.
Because the Caption is persuasive or contains an invitation will be very effective to foster a sense of buying. You can load Caption with persuasive words like: Enjoy, Get it right away, Buy it right away, Stock is limited, and so on.
Source: Freepik
Contains Benefits
Words that contain benefits here such as giving a discount or giving a giveaway and so forth. Everyone must really like the name of the discount or giveaway.
This trick has been used by almost all online shop owners and maybe you can try it too. Here are a few sentences that contain the words profit: Free, Buy 1 Get 1, Buy 1 get 2, Sale, Cashback, etc.
Contains Something that is being Updated
To make our business survive, of course we have to update with things that are happening or at least you know what topics are being discussed a lot among Instagram users.
Because it can be an opportunity for you to promote your product. Of course, as business people we should not miss even the slightest opportunity.
By providing a caption that intersects with the topic being updated or with something viral. Then directly their attention will be focused on these products. This has also been done by business people both online and offline.
Contains Elements of Novelty and Uniqueness
Whatever product you have, all your potential customers will want a new or fresh product. Both of the design, taste, packaging, and others. In addition, of course you must have something unique if you want your product to be looked at more quickly by potential buyers.
Make products that are a little more different than you ever have than you make products that are in high demand. Because at this time a lot of business people who just went along.
As a representative if your product is new or unique, you can use Captions such as: current, New Arrival, Limited Edition, Special Edition, Fresh Form The Oven, and others.
