TikTok is a social network that has become a trend in a very short time since its launch in 2016, being created in the Asian country with the greatest power in the world (China), a platform designed in a period of less than a year, but that It has had an enviable success where several sources have reported that by 2021 it has a registry of more than 800 million users worldwide.
On the other hand, it is worth mentioning that this application, available on devices with iOS and ANDROID systems, is used for the creation and filming of short music videos that average one minute each.
In addition to this, it is added that it is used to play music without the need for a video (just one image is enough); This app also has a system of predetermined videos made by the users themselves and they become a trend in the world of networks.
Tiktok for business
This social network allows to have a high reach regarding the products or services that an organization can offer, allowing it to be known and reach its target audience through this strategy and particular way of making videos that promote the different brands.
At the same time, it gives the opportunity to increase the number of sales thanks to the publicity generated by promoting and publishing in this app and reaching new customers, where the space is used and the resources available at the same time. . For many startups it is very useful to promote the business in this digital tool.
TikTok Marketing Campaigns
At present, the app is characterized by having a mostly jovial audience , which is why companies do not frequently use to sell directly to this new audience but instead create fun or entertainment strategies to be able to reach these consumers; It is very little used by companies since it does not have a real scope due to the space it offers them, since this tool is only for enjoyment.
However, there are different brands that promote and offer their variety of products and services through this social network, generating valuable content that contributes to “future customers” because it is a blind bet because it is not guaranteed that those who view the content are consumers of the brand, but take advantage of the reach of the platform to attract real followers.
Since tiktok has a youth audience, companies have used an entertainment strategy and organic content to offer captivating videos in this way through challenge dances, an advertising campaign can be organized in a complete way that can offer the product or service indirectly without selling the product directly to those young consumers who are on Tik Tok
TikTok brand advertising
As previously stated, this platform does not guarantee a direct sale of what we promote, for this reason we reiterate that it is only advertising that is offered in this space , where the opportunity is actually to create strategies with viral, fresh, authentic, youthful material. , that is related to the target to be reached and is related to the aims of the company.
Here we will give you some suggestions to make it more useful and get the best out of this app in a simple and pleasant way for users and potential consumers:
- Create the content
Once the application is installed , the most important thing for social networks is the content that is shared. For this tool it must be innovative, captivating people’s eyes and attracting real followers; also that it is dynamic, inclusive, trending and participatory (such as videos with other voices , imitating artists, using trending music in videos, etc …). Be creative!
- Stay informed of new trends
This part is key to being able to always or most of the time please your followers and attract new ones. What goes viral is remarkable and deserves your sharing.
- Publish the content
Every time you make a publication of new material, it is necessary that you consult your audience so that they can give you their opinion; They can also suggest new ideas that may be very useful for brand promotion.
