TikTok, with its 1 billion active users worldwide, is the new hotspot for marketers. The platform’s short-video format offers a unique opportunity to engage with audiences in creative ways. Let’s explore ten successful marketing examples on TikTok to inspire your strategy:
TikTok Marketing Example
- Hashtag Challenges
- Example: Chipotle’s #GuacDance Challenge Chipotle capitalized on the power of user-generated content by starting the #GuacDance challenge. Users showcased their dance moves, promoting the brand’s guacamole. The challenge garnered millions of views and boosted their sales.
- Brand Takeovers
- Example: Guess’s #InMyDenim Challenge When users opened TikTok, they saw Guess’s promotional video. This “takeover” led to the #InMyDenim challenge where users showed off their Guess denim outfits.
- Influencer Partnerships
- Example: NBA Collaborating with Influencers NBA frequently partners with popular TikTokers to create content, expanding their reach and resonating with the younger audience.
- Product Demos
- Example: Fenty Beauty’s Product Tutorials Fenty Beauty leverages TikTok to showcase how their products are used, giving viewers a real-time demo and stirring interest.
- Behind-the-Scenes Content
- Example: The Washington Post’s Newsroom Glimpse Though a newspaper, The Washington Post surprises with fun behind-the-scenes looks into the newsroom, making them more relatable.
- Branded AR Effects
- Example: Pepsi’s Branded AR Filters Pepsi created custom filters that users could play with, promoting their brand in a fun and interactive way.
- Educational Content
- Example: Nyx Professional Makeup’s Beauty Tips Nyx uses short video clips to share makeup tips and tricks, engaging users who want to learn more about beauty routines.
- User-Generated Content (UGC) Campaigns
- Example: Calvin Klein’s #MyCalvins Campaign Instead of using high-profile celebrities, Calvin Klein encouraged ordinary users to share their own #MyCalvins moments.
- Engaging with Trends
- Example: MAC Cosmetics Riding the “Pass the Brush” Trend MAC Cosmetics joined the “Pass the Brush” challenge where creators used a brush to “transition” between makeup looks.
- Storytelling & Brand Narrative
- Example: Nike’s Inspirational Stories Nike shares videos of athletes, their struggles, and their triumphs, weaving a narrative that connects deeply with viewers.
Tips for Successful TikTok Marketing:
- Engage Over Promote: TikTok values authentic engagement. Prioritize content that resonates over blatant promotions.
- Collaborate with Creators: Influencers on TikTok often have a better grasp of what works. Partner with them to harness their creativity and reach.
- Stay Updated with Trends: TikTok is fast-paced. Regularly check the “Discover” page to stay updated with trending hashtags and challenges.
- Engage with the Community: Comment, like, and share content from other creators. It’s a community, after all!
Remember, TikTok is all about creativity, fun, and authenticity. Brands that embrace these elements tend to succeed the most on this platform.
