Are you a social media content creator ? To keep up with your posts smoothly, we show you how to schedule posts on Instagram. Social networks have gone from being simple entertainment to being practically necessary in people’s daily lives.
They can be used for multiple purposes, for example, to share information about a certain organization, promote products or content and even spread news, either for personal or commercial use, it is common to see users of this platform share an Instagram post on their history.
These multiple uses of social networks mean that the number of users of them increases daily; which in turn has allowed the creation of new jobs. In the particular case of Instagram, we see how users with many followers who stand out among others have become Influencers.
On the other hand, more and more companies, agencies and brands use this platform to promote themselves, putting this in the hands of a Community Manager.
Whatever your case, you must know the importance of the fact that the presence is Instagram is constant to create a true engagement with the followers of the account you manage.
This job can become really challenging, especially if you are in charge of managing more than one account. Next, we introduce you to an app that will do your job.
Apia
Apphi is an application for managing social networks, including Instagram, which is available for installation on iPhone and Android devices.
It also has a desktop version for Windows 10. You can download it from the official Apphi page or directly from the application store of your device.
Its free version will allow you to schedule the publication of photos and videos on the Instagram profile that you manage as many times as you want.
As for the stories Apphi allows you to make 10 automatic publications each month with the content you want, for free. In case you want more functions, you can opt for a monthly payment plan, which, as the case may be, will allow you to manage more than one account simultaneously.
You will be able to schedule all kinds of publications unlimitedly, tag people in the videos, add a first comment and set the privacy of the account. In addition to this, thanks to its analysis tool , you will have at hand information such as the best publication time for your account and an advanced analysis of the metrics.
Schedule Instagram posts with Apphi
If you need to post on Instagram very often and you don’t want to stay glued to your mobile device or you just want to take a vacation without neglecting your Apphi account, this is the solution.
To get started, download it from its website or from your device’s application store and install it; You can opt for its desktop version if you have Windows 10 on your PC.
When you already have the application installed, open it and log in with your Instagram account data, if you have activated the two-step verification option in Instagram, you must deactivate it to use the app.
To do this, go to the Security section of the Instagram settings and slide the button. Once you have logged into Apphi you can re-enable the option.
Once logged in, you can start using the application by pressing the Programming button at the bottom of the screen.
This action will take you to the options you can use to schedule posts. To post a photo or video on your profile, press the Gallery option .
Locate and select one or more files whose publication you want to schedule and press the Next button located in the upper right corner.
You can then make any necessary modifications, such as cropping or applying a filter , tagging a user, setting a caption, or adding a location.
By pressing the next button again you must set the date and time you want the publication to be made.
You can also set a time for the post to repeat or delete. Once you press the Done button and the schedule is ready.
Make advertising Instagram free or payment is possible and is done in simple steps, a good technique to get more out of your digital presence. It is also important to remember that you can easily upload and post photos to Instagram from your Windows PC.
Why Should You Schedule Posts on Instagram?
Before diving into how to schedule posts on Instagram, let’s first discuss why it’s beneficial to do so. By scheduling your posts in advance, you can:
- Save Time: Instead of spending hours every day trying to come up with and post content, scheduling allows you to plan and create your posts in batches. This way, you can allocate a specific time for content creation and focus on other important tasks throughout the day.
- Maintain Consistency: Consistency is key when it comes to building an engaged audience on Instagram. By scheduling your posts, you ensure that your followers see fresh content from you regularly, which can help increase their loyalty and engagement.
- Reach Your Target Audience: Different audiences are active on Instagram at different times. By scheduling your posts, you can strategically plan to reach your target audience when they are most likely to be online, maximizing your chances of visibility and interaction.
Now that we understand the benefits of scheduling posts on Instagram, let’s explore the different methods to achieve this.
Method 1: Instagram’s Built-in Scheduler
Instagram has recently introduced a built-in scheduler for business accounts. With this feature, you can create and schedule posts directly within the Instagram app. Here’s how you can use it:
- Convert to a Business Account: If you haven’t already, convert your Instagram account to a business account. This will unlock additional features, including the post scheduler.
- Open the Instagram App: Launch the Instagram app on your mobile device and go to your business profile.
- Tap on the “+” Icon: Just like you would when creating a regular post, tap on the “+” icon at the bottom of the screen to begin creating a new post.
- Edit and Customize: Select the photo or video you want to post and edit it according to your preferences. Add filters, captions, location tags, and any other desired elements.
- Schedule the Post: Instead of tapping on the “Share” button right away, tap on the “Next” arrow at the top-right corner of the screen. This will take you to the scheduling screen.
- Choose the Date and Time: Select the date and time when you want your post to go live. Instagram offers the option to choose any date and time within a month.
- Tap on “Schedule”: Once you’ve set the desired date and time, tap on the “Schedule” button. Your post will be scheduled and will automatically go live at the specified time.
Method 2: Social Media Management Tools
If you prefer using third-party tools for scheduling your Instagram posts, there are several social media management tools available that can help you streamline the process. Popular ones include:
- Hootsuite: With Hootsuite, you can schedule your Instagram posts in advance, as well as manage multiple social media accounts from a single dashboard.
- Buffer: Buffer offers a comprehensive social media management platform that allows you to schedule posts across various platforms, including Instagram.
- Later: Later is a visual content marketing platform that specializes in Instagram scheduling. It provides a user-friendly interface and additional features like analytics and hashtag suggestions.
These tools provide advanced scheduling capabilities, allowing you to plan your Instagram content weeks or even months in advance. They often come with additional features such as analytics, content library organization, and collaboration options.
Tips for Effective Post Scheduling on Instagram
To make the most out of scheduled posts on Instagram, here are some essential tips to keep in mind:
- Optimize for Engagements: Study your audience’s behavior and engagement patterns to determine the best times to schedule your posts. Tools like Instagram Insights can provide valuable insights into when your audience is most active.
- Maintain a Balanced Frequency: While scheduling posts can help you maintain consistency, make sure not to bombard your followers with excessive content. Find a balance that works for your audience and industry.
- Mix up Your Content: Variety is key to keeping your audience engaged. Experiment with different types of content, including photos, videos, Stories, and carousel posts, to provide a diverse and interesting experience for your followers.
- Monitor and Adjust: Pay attention to how your scheduled posts perform and be ready to make adjustments if needed. Analyze engagement metrics and use them to inform future content strategies.
In conclusion, scheduling posts on Instagram can save you time, ensure consistency, and help you engage with your target audience more effectively. Whether you choose to use Instagram’s built-in scheduler or third-party tools, embracing this practice will undoubtedly contribute to your Instagram success. So go ahead, start scheduling and watch your Instagram presence thrive!
