Coffee is an important drink around the world, so many people have the goal of opening their own cafeteria, if you have that goal, you will surely wonder what marketing strategies I can implement so that the largest number of customers visit me. ; This post will tell you how to make a marketing strategy for coffee shops with a plan of creative ideas that will help you capture the attention of many people.
Marketing strategies for coffee shops
Seasonal marketing: When a holiday is approaching such as women’s day, father’s, mother’s day, Valentine’s Day, coffee day, or the summer and winter time are dates that can be used to launch promotions and special discounts on the menu, but you must take into account which group of people visit your cafeteria to select the appropriate celebrations.
Varies the menu: Offering the same menu all year round tends to bore customers who are always looking for something new and delicious, also people want a variety of products, but you also do not have an endless list of drinks and dishes. Evaluate the dishes frequently, the best sellers keep them on your menu, but those that have little success change them for another type of coffee, dessert or drink.
Promotions: We all like a good offer, so it makes frequent promotions; for example 2 × 1, with the purchase of a breakfast you get a free coffee, with the purchase of 5 coffee you get one free, 20% discount on a special date on a dessert or drink, if they launch a new drink or food, make a promotion so that people are encouraged to try it. Remember to mention these promotions on your website and social networks.
Place banners: In strategic places near your premises, place banners (business buildings, parks and transport stops) with the logo of your business and location, do not forget to add an attractive promotion. If you have business buildings nearby, send business cards and brochures with your menu and promotions.
Use the delivery service : Many offices look for coffee shops that carry bread, cookies, desserts and any type of coffee to their offices; If you have this service you can attract those customers who do not have time to go out to the cafeteria to eat and drink something delicious.
Marketing strategies using technology
Create a web page: Most of the population has access to the internet and many people access it in search of restaurants, bars, shops and cafes, for that reason create a colorful and attractive website that allows you to publicize your business. However, when you design your website, do not use colors that obscure the photos and the letters are not distinguishable.
It is important that you do not add many words, but rather upload photos that do not weigh too much of your menu, add your location, contact information, menu with updated prices and you can add a section where customers give their opinion regarding the experience they lived in your deal. Update your content frequently.
Social networks: Many people go to social networks in search of products and services, so it is important that you promote your business on social networks such as Facebook , Twitter and Instagram, which have a large number of users. In these networks you must share the data of the cafeteria, menu, promotions and run contests.
Don’t forget to upload photos and short videos of your menu and of the staff preparing those delicious dishes and drinks, you can even mount photos of the place, but it must be neat and clean; photos sell more than a thousand words. Stay active on your social networks.
It offers free Wi-Fi: Cell phones are an essential part of each person, that is why many customers look for coffee shops with free Wi-Fi to be connected to their cell phone while they drink a good cup of coffee or have breakfast.
After reading this post with a cup of coffee in hand, now you must get to work and demonstrate creativity not only in the place, website, social networks, but also in the taste and presentation of your dishes and drinks, since This will make you stand out from the competition and help you hook a large number of customers.
