How to get subscribers on YouTube.If you have a YouTube channel, you are probably thinking about what actions you can implement to grow and have more subscribers.YouTube is a social network that can take you a long time , since recording and editing is not something that is done in a few minutes, something that causes many channels to stop uploading new content because they do not obtain what they expected and invest a lot of time in it.In this article I give you 15 tips that you should get subscribers on YouTube and create a faithful community for your videos .
How to get subscribers on YouTube: 15 tips.
Optimize your channel.
The first of all is to optimize your YouTube channel .
If people come to your channel from any of your videos or from a link, but you don’t make it clear to them what they will find on your channel or who you are, they may leave without subscribing.
You must optimize your channel page by adding your profile image , a good header that provides information about your channel, a welcome video in which you introduce yourself and invite them to subscribe so as not to miss content about your sector and a selection of sections interesting video clips so they can see some of your content.
In addition, even if it is in a separate tab, you must fill in the information of your channel properly so that anyone who comes to your channel has no doubt about what they can find there and why they should stay.
Define well the theme of your channel.
You may have seen a lot of great channels that talk about a lot of different topics.
For example, there are channels that talk to you about fashion today, tomorrow about beauty, the day after they share a recipe, the other they talk about decoration, …
If you are starting and want to grow you should avoid doing this.
It is much easier to grow when you focus on a specific topic than when you lurch between different topics.
And because? Well, because it is easier to find people who are interested in a specific topic than people who are interested in four specific topics.
Focus on a specific topic and when you grow at the rate you would like, you can now incorporate videos about other things if you want.
Do SEO + copywriting in the titles of your videos.
Titles are very important on YouTube, so you can’t put just any title on your videos, but you have to think about your potential customer and what they would enter in the YouTube search engine , or directly in the Google search engine (since in many search results appear YouTube videos).
You must create a title that mixes two essential things: those keywords that your potential client will look for to find your video (SEO) and those words that will make them end up clicking on your video and not on someone else’s (copywriting).
Create an eye-catching thumbnail.
The thumbnail is the visual part that is seen in a search and should attract the attention of users so that they end up clicking on your content .
You must bear in mind that it does not make sense to put exactly the same thing in your thumbnail as in your title, but you must complement the title information in your thumbnail image or highlight something specific about the video.
In addition, there are many other tactics that you can implement such as using images of people that direct the user’s gaze to a specific point (such as something in your title) or that convey a specific emotion (obviously, that has to do with the content of your video ).
My recommendation is that these miniatures always keep your branding , those corporate colors of your brand, those visual elements or those fonts that you use. This way it will be easier for them to identify your brand with those contents.
.How to get subscribers on YouTube.
This is the most important.
If you do everything else, but your content is not good, not engaging, or not relevant to your potential customer, they will not subscribe to your channel.
You should think about those contents that are interesting for the people you want to attract to your channel : what are they looking for, what interests them, what do they like to know, etc.
You can do surveys on the YouTube community tab or on other of your social networks to ask them directly what content they would like to see and use the questions they ask to answer them with a video on YouTube.
Take advantage of trends, whenever you can.
On YouTube you will see that there is a tab called trends and in which you can watch videos about what is trending on this social network and at the moment.
It is possible that what you see has nothing to do with your brand or your values, but if you find something that does, think about how you can take advantage of the fact that content on this topic is being consumed on this social network.
So from time to time go to the trends tab (you can access it from Explore / Trends ) so that what appears there and if it makes sense for your brand to make a video about it.
Make CTAs on your videos to invite them to subscribe.
Invite directly in your videos to subscribe to the channel.
You can do it with some type of animation or directly speaking (even in both ways), try and repeat what works best for you. But be careful, you should not be heavy or they will leave your video.
Think about when in the video you are going to make that call to action:
- If you do it at the beginning , they may ignore it because they still do not know if you are going to give it valuable content or not.
- If you do it at the end , many users may not see it because they do not reach the end, but you will get more quality followers because they follow you because they liked your video (and they have seen it in its entirety).
- You can also analyze your metrics and put it in the average time that users watch your videos.
Remember that you can use the end screens to invite them to subscribe to your video.
Optimize your playlists.
Playlists are used to group videos of similar themes so that users can see them moving from one to the next without having to perform any specific action.
But not only for that.
Playlists can also show up in YouTube searches , which is a great opportunity for your channel.
The same that I have told you for the titles, you can apply it here also in the title of your playlist.
In addition, it is important that you select a video that is working well for you as one of the first , to make it easier for users to enter that playlist and continue consuming content.
That first video you select will be the one that will be seen as a thumbnail of the playlist .
Be constant.
Consistency is essential in social networks , and in the case of YouTube, too.
It is true that you can create videos that are positioned and that bring you views and new subscribers for a long time, but also that you must give content to your followers so that they stay.
Large channels can allow themselves to disappear for a while and not upload content, because they already have their channel and their brand worked on and have created a community, but when we are not at that point, we must be aware.
A good record can be to publish a video a week , although you should bear in mind that there are other channels that you should also use such as the community tab, YouTube stories or YouTube Shorts .
Make collaborations with other professionals.
You can collaborate with other professionals who have YouTube channels on the same theme or with a complementary theme , creating content with both brands that makes your community discover their brand and their community discover yours.
For this, think that collaboration should be beneficial for both parties, which is called win-win, and not just for you.
You can do live interviews, recorded videos in which both of you talk about a specific topic providing a different point of view, a live show in which you chat with the community, etc.
Do giveaways.
Another option to grow is to run sweepstakes or contests on YouTube.
For this you must carry out a good strategy and offer something that is really interesting for your potential client (so that they participate) and for your brand (to attract potential clients).
Obviously, one of the requirements must be that they subscribe to your channel in order to increase subscribers (although this type of sweepstakes usually has a rebound effect and then many of the subscribers will stop following you when they see that they have not won the prize).
This is not something that I recommend doing very frequently, but rather I like that the giveaways or contests have a meaning (for example, it is the anniversary of your brand, you have reached x followers or you launch a new product or service) .
Be yourself
Oscar Wilde already said it: ” Be yourself, the rest of the roles are already taken .”
When you are yourself, you attract other people similar to you in terms of personality and values, which makes it easier to connect and create community (in addition, later when it comes to work, it is usually easier).
On YouTube there are many people who copy other great YouTubers, but the reality is that the user’s name comes to the mind of the other person when they are consuming that content, because they have not developed their own style or personality that makes them different, they are copying.
My recommendation is that you don’t. It may be difficult for you to show yourself as yourself, but copying others is not going to help you stand out or grow on YouTube.
Spread your content elsewhere on the Internet.
Don’t just stay on YouTube and wait for people to magically arrive. You must move.
There are other places on the Internet where you can share your YouTube content to drive traffic there, help your videos have a good playback speed and get new subscribers.
For example , you can:
- Share your new videos on other social networks such as Instagram, Facebook, LinkedIn, Twitter, etc.
- Embed your videos in your blog articles or on your website.
- Send a newsletter every time you upload a new video to invite your subscribers to come over to your YouTube channel (and subscribe).
- Share your videos in groups of Facebook, LinkedIn or Telegram (provided in its rules permitted).
- Share your videos in Internet forums on your topic or sector.
- Add the name of your channel to presentations or training that you do.
- Add the link to your YouTube channel on your website and on your social networks. In this case, I recommend that you use the version that directly takes them to your channel with a window that asks if they want to subscribe.
Analyze your published videos and improve the following.
Analyzing the results you have obtained is essential if you want to grow on YouTube.
The YouTube statistics are very comprehensive and can thoroughly analyze your videos to see what you’re doing right and what you should improve.
It is important that you do this to apply it in your next videos and continue testing until you find what works best for you to convert users into subscribers.
In this case, you can analyze:
- What are the videos that have brought you the most subscribers .
- Which are the videos that more users have unsubscribed from your channel.
- What percentage of clicks have your videos.
- At what times do you have falls .
- At what times do you have peaks or continuous segments .
- What is the average duration of views of your videos and what is the average percentage seen .
Advertise your videos to reach more users.
As always, the issue of working organically is a medium-long-term strategy, as it requires time and patience. If you want something faster, you can advertise.
And by advertising I do not mean only on YouTube, but you can also advertise on other social networks to direct them to your YouTube channel or other Google locations.
This will depend on your budget and on whether or not you need short-term results, but it is a good option to give a boost especially to those videos that interest you most at the business level, when you are starting with your channel and it seems that it costs you start or when you feel like you’ve stuck.
There are many channels that grow organically little by little, so it is not something essential, but it is something you should contemplate.
How to get your first 100 subscribers on YouTube?
Conclusions.
YouTube is a great social network that can give a lot of visibility to your brand and your services or products, as long as you create a good strategy in it.In addition, you have the advantage that you can position your content in a way that brings you views and subscribers for a long time, not like in other social networks that publish content and at the same time, if you do not do any action to revive it, they simply stay in your profile without receiving more visits.
