How To Calculate Engagement Rate On Instagram.Calculating the Instagram engagement rate can be surprisingly difficult to do.Should “engagement” include the number of times your post was saved?And what about the debate of followers versus impressions? What gives you a better overall understanding of the health of your account?To help you navigate the murky waters of engagement rate on Instagram, we’ve compared the 3 most popular methods for calculating engagement rate on Instagram.
How is the Instagram engagement rate calculated?/How To Calculate Engagement Rate On Instagram
To find your engagement rate on Instagram, you will need to divide your engagement between your followers or your impressions.So why the debate?Well, the problem is that there are actually several ways to calculate the participation rate.While most people calculate engagement by adding likes and comments, others believe that you should also include the number of times a post was saved.
How To Calculate Engagement Rate On Instagram
Option 1: Engagement / Followers
The first option to calculate the engagement rate on Instagram is to divide the total number of likes and comments by the number of followers, and then multiply by 100 to give you a percentage.
Engagement Rate = (Likes + Comments) / Followers x 100
The good thing about this method is that because the data used in the calculation is publicly available, it is easy to compare it with other accounts.
If you are trying to compare your engagement rate with your competitors, using followers is really the best and only option.
Option 2: Engagement / Impressions
The second option is to divide the total of your likes and comments by your impressions, and then multiply by 100 to get a percentage.
Engagement Rate = (Likes + Comments) / Impressions x 100
This method is a bit more accurate because it takes into account the total number of people who actually viewed your posts rather than the total number of followers (many of whom probably didn’t see your posts!).
Basically, by using impressions instead of followers, you get a better overall understanding of the number of people who viewed and chose to engage or opt out of your posts, which is essentially the definition of engagement rate.
Of course, since only you can see impressions from your account (and you have to switch to an Instagram business profile to see it), it is almost impossible to compare your engagement rate with other people using this method.
Option 3: True Engagement / Impressions
A third option is to use “real engagement” when calculating your engagement rate, which includes not only likes and comments, but also the number of times your posts were saved.
Engagement Rate = (Likes + Comments + Saved) / Impressions x 100
If you have a business account, you can find this data in your content’s Insights, but Instagram actually includes saved posts in your engagement metric, so all you have to do is divide engagement between impressions and multiply by 100.
Because people are more likely to like and comment on a post than save it, the results shouldn’t be much different, but it’s actually not harmful to include saved posts in your calculation!
How is the growth rate of Instagram followers calculated?
Let’s say your followers at the beginning of February were 2,500. And by early March, his followers had grown to 2,650.You have an increase of 150 followers. Divide the number of NEW followers by the total number of followers you had before and multiply by 100. That’s it:
150/2500 x 100 = 6%
In this example, the growth of your followers in the month increased by 6%, which is a good average for most profiles, to make it easier, make a spreadsheet in Excel and add this formula, it will be a lot for you easier to monitor the progress of your account month by month.
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