Does your graphic communicate the right message?

Read this article until the end because there is a challenge that I am about to submit to you.

So … in a super fast-paced world which we are living in, a world where distraction is around the corner, or behind the pixel if we want, the need to communicate in a certain way is no longer a plus but a real and really problem to solve.

Now for the management of communication we understand that nobody wants to read manuscripts of paper, we are lazy, we try in every way to find a faster way to get what we want. We now take it for granted that in common habits people are increasingly reluctant to read paragraphs of indications.

To counter this phenomenon, graphics come into play with their symbols , colors and shapes that help or SHOULD help convey a message.

In this article I want to focus attention on what are the “interfaces with users” and more generally with SYMBOLS FOR THE PUBLIC .

Before continuing, I make a premise:
” graphics intended for the public , is that science / skill / magic
that is used to manage the masses (of people … imagine an airport)
without using a person who is there to give directions”.

We also see it in supermarkets, we are surrounded by arrows, writings, drawings, symbols etc.
The purpose of graphics is therefore to convey a message in a simpler and more immediate way than words. Quite right?

Well, what I put below is a real challenge in understanding the symbol.

What you see below is an image taken in a mall known to all that sells objects and tools for the “do it yourself”.

What you see below is an image taken in a mall known to all that sells objects and tools for the “do it yourself”.

Wrong graphics?

This object screwed near the ward clerk’s counter – it was covered by ME by an orange bar, to hide the writing below it.
Later I will publish the original photo in the comments.

Now it’s time for the challenge:

What do you think this symbol wants to communicate?
What are you asking customers to do?

The word is yours!
I will publish the original photo in the comments …😉

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