The economy classifies goods into different categories, each of which includes other groups. One of the most comprehensive is the division between capital goods , prepared to be used in the production of other goods, of consumer goods whose purpose is solely to satisfy the needs of users. The latter have a fundamental division between durable consumer goods and non-durable consumer goods .
The axis of this differentiation lies in the fact that some of the goods are consumed at a specific moment (it may be at the exact moment of the transaction or after it), and others on the contrary continue their use throughout a certain period or uncertain of time , but relatively long.
Although the division may seem minor, in the production of goods the difference is fundamental. It is that the products whose consumption pretends not to be durable, present an attractiveness for the user by means of the most conventional strategies, those of the characteristics or the promises of providing a very important utility for the user.
The client, aware that he chooses the product for the value it gives to the momentary consumption , will only consume it again to the extent of its conformity with the provision it had. In non-durable goods, on the other hand, the question of product quality appears, but also of its continuity over time. The possibility of continuing to use the good over time is a value in itself, and the high quality alone will not satisfy the user .
One of the major interests of the economy is that of market failure, that is, situations in which private transactions do not reach the best possible port. Among these failures are information problems , in which two protagonists of a transaction do not have the same conception of the product in its entirety, beyond the simple characteristics. Durable goods are an example of this, because the mere presentation of the good is not enough to know the time in which its use will continue.
In durable goods of lower value, the customer experience serves to identify the true potential of the product, but when dealing with high-value goods, guarantees that are the seller’s commitments for an extension of the quality of the product are often used: the guarantee does not It may have an additional cost, since it would be recognizing that the good cannot be consumed during the time it is presented.
The division of goods according to the time of use leaves an intermediate category, which are the goods that are consumed over time, but which are built with certain ‘measures’ or sizes to be spent for that purpose . To avoid this intermediate category, the three-year boundary is established as a limit for a good to be characterized as non-durable, based on what is a durable good. Two lists of each are listed.
See also: Examples of consumer goods
Examples of non-durable goods
- Alcoholic drinks
- Makeup base
- Hydrating creams
Examples of Durable Goods
- Washing machine
- Ankle boots
- Microwave oven