Creative Entrepreneurs.Creativity is the process through which ideas are generated, developed and transformed into values. To be creative it is necessary to expose, present ideas, points of view, and allow risks, without fear of making mistakes.Creative economy is the new economy of the 21st century, of intelligent demand, of entrepreneurs who use their brains to profit. It’s the economy of Steve Jobs’ genius, which uses creativity to generate better jobs, innovative products and economic growth.The creative economy includes sectors that have their origin in people’s creativity, expertise and talent. The potential for job creation is based on intellectual property.
Creativity is also the process of generating original ideas that have value, it can be in music, the arts, and in the management of the company. The human being is creative by nature, insofar as he is devoid of the concerns and pressures of daily work. Individuals do not invest in new ideas due to frustrations, the lack of support from their bosses, and so they give up and settle in routine tasks or they get tired and change their organization, in search of freedom and autonomy, giving free rein to their imagination and launch in the field of creative entrepreneurship.
In my experience with entrepreneurs and creatives in several countries, I notice that both have in common some attitudes that you can also develop to become a more innovative person (neither has to do with wearing colorful clothes and trendy cell phones).
6 Attitudes of Creative Entrepreneurs
1. They systematically train every day (or every week) a skill that they already have mastered, but that they need to keep at the “top” to keep innovating;
2. They masterfully divide the time between moments to “create” (think something new) and moments to “work” (do something routine, creative or not);
3. They are productive and work well in a team, delegating tasks and ensuring a good alignment of goals between everyone involved in an activity (be it creative or routine);
4. They seek to be interesting people on a daily basis (read here, as opposed to “boring”), attracting people with innovative ideas and concepts, who will soon be able to use them as tools in their creative process;
5. Reflect and constantly learn from their personal and professional experiences, performing constant “self-feedback”;
6. They do (or seek to do) good always, with altruistic goals, without thinking of instant gratifications, attracting partners, customers and supporters aligned with this way of looking at projects.
It is not an easy task to repeat these lessons on a daily basis. But it is worth remembering that creativity (as well as luck?) Is the result of the mastery of a skill, whatever it may be. Discipline, repetition, training: these three words can make all the difference in your story – and that of your company.