Checking DA PA blog or website regularly is necessary. DA (Domain Authority) and PA (Page Authority) are indicators that make it easier for users to review overall website performance.
The hope is that after you check DA PA and know the score, you will have the opportunity to improve the website ranking.
But, how can you increase your DA and PA scores? Do both of them really have the effect of increasing the ranking in search engines?
Well, this article will answer the questions above. We will discuss several things from: understanding DA and PA, how to check DA PA and various determinants of DA PA scores on blogs or websites. Come on, watch it immediately!
Table of contents close
1 What is Domain Authority (DA) and Page Authority (PA)?
2 How to Check DA PA Blog and Website?
3 Domain Authority Scoring Factors
4 10 Tips to Increase Domain Authority (DA) and Page Authority (PA)
4.1 1. On-Page SEO Optimization
4.2 2. Off-Page SEO Optimization
4.3 3. SEO Technical Optimization
4.3.1 1. Submit your website to Google Search Console
4.3.2 2. Create an XML Sitemap
4.3.3 3. Troubleshoot Duplicate Content
4.3.4 4. Install SSL (Secure Sockets Layer)
4.3.5 5. Enable Google AMP
4.4 4. Create a Mobile-Friendly Website
4.5 5. Increase Website Page Speed
4.6 6. Improve Social Signals
4.7 7. Research Competitor Content
4.8 8. Build Quality Backlinks
4.9 9. Create Readable Content
4.10 10. Create New Content Regularly
5 Closing
What are Domain Authority (DA) and Page Authority (PA)?
Domain Authority (DA) is a number or score developed by Moz – one of the popular SEO tools – to predict the chances of website ranking on search engines. This scale ranges from a number from 1 to 100.
The higher the DA score of a website, the higher the chance for the website to be in the top position of search engines.
However, that does not mean that DA is the only determining factor for website ranking on Google. The DA score is just a prediction and not a metric officially used by Google to determine website rankings (a detailed explanation of this problem, you can see in the section determining the DA score).
Next to Domain Authority, you also need to be concerned about Page Authority (PA) scores. Page Authority is a score also developed by Moz to show the chances of a website’s page ranking in search engines.
The scale of the PA scores also ranges from 1 to 100, the same as the scores on DA. The higher the score, the higher the chance that your website page will be ranked high in search engines.
By knowing the PA score, you can also evaluate which parts of the content need to be improved in order to outperform competitors.
How to Check DA PA Blog and Website?
To be able to find out what the DA PA score is is not difficult. Because, you can just follow the guide to check our DA PA blog and website below.
- To be able to check DA PA, you need to visit Moz’s tools link at https://analytics.moz.com/
- Enter your website or blog address in the analysis column. In this example we enter the Niagahoster address. Then, click Analyze.
- After that, you will be presented with an overview column containing the DA score, Linking Domains, Inbound Links and Ranking Keywords.
- If you want to see your PA score, click Compare Link Profiles on the left sidebar menu .
- Then, click Exact Page to check DA PA at once.
Domain Authority Scoring Factors
Please note that there are about 40 more factors for Moz to determine the DA score on a website. Meanwhile, Google has more than 200 factors to determine website ranking.
In addition, the definition of each score is also very relative. There is no accurate explanation that says a score of 30, 50, 70 and so on, is a good or bad score.
Although there are over 40 determinants of Domain Authority scores, there are several factors of which the most influence, namely:
- Quality backlinks – one backlink from a popular website is far superior to two backlinks from a low quality website. So, make sure you don’t just count in terms of quantity / number of backlinks. But also the quality. You can see tips on getting quality backlinks on this page.
- A high number of referring domains – getting two backlinks from two different websites will better support the DA score – than getting a large number of backlinks from the same website.
- Quality of content – content is a major factor of SERP. So, it’s no wonder why the quality of content on the website also affects the DA score.
- Social signals – Domain Authority assesses website popularity through social signals or engagements such as the number of shares, likes and comments.
- Search Engine Friendliness – Search Engine Friendliness is the quality of the overall structure of a website. This factor is important in giving DA scoring. He will assess whether the use of the website is user friendly or not.
Now, after you know some of the most influential DA factors, maybe your next question is: Is Domain Authority still important for websites?
Urgent. Because, Domain Authority was created as a comparison metric between the quality of your website and competitor websites. That is, if your DA score is lower, use the results for evaluation material so that the quality of your website can be further improved.
Analyze from multiple sides. For example, in terms of inbound links, backlinks, website speed, CTR (Click Through Rate), domain popularity, and so on. With the increasing quality of the website, the opportunity to rank at the top of the search engines will be even greater.
10 Tips to Increase Domain Authority (DA) and Page Authority (PA)
It’s not easy to be able to increase your Domain Authority and Page Authority scores in a short time. This is intentional – given Google’s SERP competition which is indeed unpredictable and competitive.
Therefore, the best way you can do is update the overall SEO of the website; both off-page and on-page. Here are some of our tips for improving DA and PA scores on the website:
- On-Page SEO Optimization
On-page SEO optimization is the foundation for having a quality website. And of course, he is also a supporter of Google to put your domain in the top position in search engines.
Because, on-page SEO optimization will make it easier for Google to understand your website and its content – whether it is relevant to user requests or not.
Some of you may be quite familiar with all the factors of on-page SEO. However, we will highlight what factors are the main actors, namely:
- Quality content updates and useful for users.
- Optimized title, meta tags, meta title and description.
- Headings and subheadings are structured (H1, H2, H3 and so on) on each content.
- Use keywords as naturally as possible and avoid keyword stuffing.
- Optimization of videos, photos and other media in every content.
- Add internal links to other pages.
- Simple permalink.
Various complete tips on optimizing on-page SEO, you can follow our article directly on 15 Steps on On Page SEO Optimization for Websites and Blogs.
- Off-Page SEO Optimization
If on-page maximizes things internally (on the website), off-page prioritizes things externally (outside the website). Similar to on-page, off-page SEO has various factors that are not only concerned with link building.
What is link building? Link building is a technique for getting backlinks. Or simply another website that directs links to your website.
But apart from link building, there are many other important factors that support the quality of off-page SEO such as; business listings, brand mentions in online media, reviews, and engagement on social media.
In order to better understand off-page SEO, you can learn the tips on Off Page SEO: How to Optimize in 6 Steps.
Side note: It’s a waste if you’ve struggled with on-page optimization, but haven’t done anything on the off-page. Like wearing shoes. You can’t just use your left side to walk, right? Likewise with on-page and off-page SEO, both of which must be done simultaneously.
- Technical SEO Optimization
Technical SEO is the foundation of successful on-page and off-page SEO. In general, technical SEO refers to the basic structure of a website. If your website structure is neat enough, automatically search engine bots will be easier to crawl your website.
Crawling or web crawling itself is the process of indexing a website to support website visibility on search engines. So, when users enter certain keywords related to your content, your page / website will appear on search engines.
Technical SEO optimization is so important. And covers a very broad aspect. But this time, we will mention only a few that have the most influence on DA and ranking, namely:
- Submit your website to Google Search Console
Google Search Console is a free tool from Google that allows you to submit your website to search engines so that it can be indexed.
When you are ready to launch your website, you will need to submit an XML sitemap to Google Search Console. So that he can easily crawl your new site and display it in search results.
- Create an XML Sitemap
As the previous point said, you need to submit the XML sitemap to Google Search Console for it to be indexed. Then, what is an XML sitemap? An XML sitemap is a list of web pages in XML format that can be read by search engines for users to access.
How to make it is also very easy. You can use the help of the WordPress plugin with Yoast SEO or the Google XML plugin. You can read more about how to make a sitemap in WordPress .
- Troubleshoot Duplicate Content
When you have similar content on multiple pages of your website, this is referred to as duplicate content. Duplicate content should be avoided as it can confuse search engines – which content should be ranked higher.
As a result, conditions like this will affect your page performance in search engines and also SEO performance. However, you don’t need to block or delete them. You can create canonical links to differentiate between original content and which ones you want to improve in search engines.
- Install SSL (Secure Sockets Layer)
Search engines certainly want to make their users feel very secure when accessing the website. That’s why it’s important for you to install SSL (Secure Sockets Layer). SSL is a website security certification, which is indicated by a change to the URL.
If before installation your URL started with “HTTP”, when SSL was installed, the URL would change to “HTTPS”. Apart from providing security guarantees such as avoiding data theft / sending incorrect data – SSL can also improve the reputation of your website in Google’s eyes.
You can see our article on What is SSL? Is SSL important for websites? to know how to install SSL on a website.
- Activate Google AMP
AMP (Accelerate Mobile Pages) is a technology to speed up website page load on mobile devices. It works with three components namely AMP HTML, AMP JavaScript, and AMP Cache.
Each of them has a role to suppress the factors that make the website load slow. However, AMP can only be activated on certain types of content. Especially static content like articles or news. But even so, its function is very important to improve overall SEO performance.
Because websites load fast, chances are that more users will read and share your content. Automatically, your page ranking also has the opportunity to rise in search engines. Usually websites that activate Google AMP also have a lightning sign like this.
Then, how do you activate it? You can follow the steps in our article on What is AMP? Definition, Strengths and How to Use It.
- Create a Mobile-Friendly Website
Having a mobile-friendly website is now not just an option, but mandatory. Why? Here are a few reasons:
- The number of users who access the internet from mobile is greater than from desktop.
- Google prioritizes indexing the mobile version of websites, so it will be difficult to index websites that are not mobile-friendly.
- Effect on ranking in search engines.
- The non-mobile-friendly website will have an impact on the DA score. This is triggered by Google’s command that mobile-friendliness is an important requirement for website ranking .
There are many different ways to make your website mobile-friendly. Starting from selecting themes, using fonts, optimizing images, reducing pop-ups, and others. You can read the complete guide in our review directly on 8+ WordPress Plugins to Create a Mobile Friendly Website .
- Increase Website Page Speed
One of the determining factors for ranking on Google is the page speed or speed of the website pages. This factor has also been implemented by Google since 2010 . To check the speed of your website, Google provides a tool that can be taken into consideration for your evaluation, namely the PageSpeed Insights tool .
Just by placing your website / blog link in the analysis box, the tool will display the results of the website speed audit as the example below.
From the results of the audit, you can get insight into what needs to be done so that website load can increase. But sometimes, there are some technical issues that are often difficult to handle on your own, so they need developer assistance .
If you don’t have a dedicated developer to work with, you can do several things like:
- Remove unnecessary plugins.
- Upgrade the WordPress version or plugins as needed.
- Contact your hosting service provider and ask for a server performance report . Or if necessary, you can upgrade to a more powerful server .
- Using the Cache plugin.
- Optimizes media sizes such as images and videos.
- Use a CDN (Content Delivery Network) if you have a large CSS file and use a lot of media.
- Increase Social Signals
Social signals indicate the number of shares, likes and social media visibility on a website. These are important factors in supporting ranking, organic traffic and the number of backlinks.
With a high volume of social signals, search engines will judge your website as having high quality and useful content. That’s why social signals are also important to increase your website’s Domain Authority score.
There are various social signal strategies that you can do, such as posting content on various social media platforms, using attractive visuals (photos or videos), creating contests and giveaways, working with well-known influencers or brands and so on.
- Research Competitor Content
Before creating content, it’s a good idea to research competitors’ content with similar topics. Take, for example, you want to write an article about “best Cache plugins”. You can enter the keyword “best plugin cache” into search engines and analyze the content that appears in the top three.
Find out what keywords they use, the content of each headings and subheadings, the number of words / length of content, what sources are used, and so on.
After that, then you start focusing on the content that will be created. Create content that is more complete, interesting and quality than competitors. You can also add supporting elements such as images, videos, infographics, tables and others to add value content.
- Build Quality Backlinks
Backlinks are not only important to support your DA score, but also your PA score. However, make sure your backlinks don’t come from random websites. Website popularity also needs to be taken into account in order to get quality backlinks .
How to? First, your content must be quality. If not, your chances of getting backlinks will be even more difficult because you are competing with other, superior content.
Second, promote content on social media. This is important to increase the volume of your page’s social signals. As well as attracting other websites to be willing to provide backlinks to your content.
Finally, take advantage of guest blogs on other sites that are still in your industry. This action is sufficient to support exposure and exchange backlinks with other websites.
Oh yeah, in addition to backlinks, strengthening internal links is also the best way to increase your Page Authority score. Ideally, you could link to related content to increase your visibility on search engines. In addition, internal links are also effective in reducing the website bounce rate .
- Create Readable Content
Apart from prioritizing the quality of the content, the format of the writing is equally important. This is a reason for users to feel more at home while viewing your page. Writing with a messy structure will trigger lazy users to come back. And as a result, your Page Authority score gets even harder.
Start by creating a mobile-friendly page. After that, then you can pay attention to other aspects, such as:
- Create a structured headings and subheadings .
- Add bullet points or numbered lists to make it easier for readers to skimming content.
- Give white space between paragraphs so they don’t look full.
- Use a comfortable font type and size .
- Bold every important sentence so that it is easy for users to remember.
- Create New Content Regularly
Creating fresh content on a regular basis is the final step that should not be missed. The benefit is not only to increase the PA score. New content also drives visitor growth, popularity, indexability, and overall SEO performance.
Don’t forget to regularly update your old content. Either by extending the content of the article, adding new keywords or adding internal links. Every time you optimize a page, the search engines will re-index it . This method is quite effective in supporting page ranking with specific keywords.
Also read: Learn the Latest SEO for Beginners (Update 2020)
Closing
It is highly recommended that you check the DA PA website or blog regularly. So you can know the development of your website compared to competitors.
However, don’t get too obsessed with the scores of both. As we explained earlier, DA PA is just a number to help you compare the quality of one website to another.
From there, you can see which parts you need to improve so that the quality of the website can be better. Whether the on-page SEO, off-page, technical, or others.
