In addition to trends, businesses and companies must also keep up with technology developments and their uses. Well, one that is currently growing rapidly is business process automation (BPA).
Business process automation is not just about digitizing business , but to help business efficiency and effectiveness.
Then, what is business process automation and how can businesses benefit from it? Come on, see more below!
Arti Business Process Automation (BPA)
Reported by Zapier , business process automation is a practice of using software to perform repetitive tasks related to company business processes/procedures.
Tech Target said the goal of business process automation is to optimize business processes and minimize the role of humans in performing repetitive procedures.
The existing business processes within a company are not limited to one part only. There are many types of business processes ranging from sales, marketing , to HR.
According to a study reported by Pipefy , 30% of work activities in the United States are currently automated.
In conclusion, business process automation is the software used for this automation process. Sometimes, BPA software is referred to as low-code automation.
Also Read: 5 Effective Tips for Developing a Business Development Strategy
Tipe Business Process Automation
Here are the five types of business process automation that you need to know:
- Task automation/ task automation
This type of business process automation focuses on reducing and minimizing the work on tasks that are done manually.
For example, sending email marketing , organizing documents, or updating status.
Even though it looks easy to do, having BPA in carrying out tasks like this will speed up business processes.
- Workflow automation/ workflow automation
Workflow in a business is important. The process from conveying an idea to becoming a product or service has its own flow.
So, each of these sections requires a fixed or consistent workflow.
Workflow automation functions to determine which parts of a flow can be automated and which still require employees.
Usually, workflows that still require employees are those that require critical thinking.
- Process automation/ process automation
Process automation is the opposite of task automation.
If task automation only focuses on minimizing certain tasks, process automation will examine business processes on an end-to-end basis to identify as many parts that can be automated.
The sections in question include individual tasks and the overall workflow.
- Robotic process automation(RPA)
There are several tasks in a business process that are ideal for using custom-coded software bots or automation with bots .
For example, tasks that do not require a decision-making process to be performed, such as transferring data from one system to another.
- Intelligent automation
Intelligent automation is a complex solution that combines task, process and RPA automation with artificial intelligence ( AI ) , data analysis , and the use of other advanced technologies.
This process aims to achieve business automation at a higher level.
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Manfaat Business Process Automation
The main benefit that will be most felt from business process automation is time efficiency.
Here are some other benefits that can be obtained from using business process automation:
- Simplify the application of security requirements to jobs.
- Improve consistency in customer experience.
- Facilitate reporting and monitoringof KPI processes.
- Reducing human errorin business processes.
- Increase the ease of forecasting.
- Increase the self-sufficiencyof the team to handle internal business processes without having to involve third parties.
- Reduce business process costs.
Business process automation also makes it easier to determine the scale of the standardization process.
For example, every business process has been automated with the same data, flow, and systematics.
Later this process will be easier to duplicate and reproduce on a larger scale.
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Contoh Business Process Automation
- Marketing process
An e-commerce company wants to increase ROI from Instagram ads , so they start using automated marketing operations.
They create ads that influence potential customers to follow certain CTAs.
For example, when a consumer clicks on a banner , they will automatically receive a follow-up email about the product they clicked on.
For the companies themselves, through this automation process, data on potential customers plus information about their interests will be collected directly in a database.
- The process of assigning work/assignments
An advertising agency wants to improve efficiency in assignments and collaboration with internal and external teams.
When there is a new project, the automation system will immediately distribute assignments and deadline information to the team in charge.
In the process, this schedule and task automation information can also be accessed by all team members involved in the project.
Also Read: 10 Types of Business Risks that Must Be Known and Beware of
That’s everything from business process automation.
In running and developing a business, don’t forget to always be up-to-date with technology in order to increase business efficiency.
Apart from this automation process, there is a lot of other business development information.
Glints is ready to share business to sales strategies that can help you receive more leads.
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