We know rather little about Apple Car, although it seems like a lot, but what we have clear is that Apple’s movement to enter the automotive industry can be a real revolution. An analyst at Piper Sandler says that the Apple car could bring the company a revenue of $ 50 billion in 2030 , that is, within nine years.
Important benefits and growth prospects
The automotive industry is quite consolidated. For this reason, Harsh Kumar, an analyst at Piper Sandler, does not expect Apple to disrupt the market, but that does not mean that it can generate little revenue. The analyst writes (via AppleInsider ) that “overall, we think Apple’s entry into the automotive market makes a lot of sense. As with its other hardware offerings, the company may enter the market at a time of maximum disruption. technology and avoid the risk of forming the market [from scratch] “.
While it could be the case that the Apple Car is an integration with other manufacturers, such as an improved CarPlay, the analyst expects it to be a “full Apple brand electric car.” A car that according to the most recent reports could have 100,000 units in 2024. Based on this data, Kumar calculates that 5,000 million in revenue can be generated with just 0.1% of the vehicle market. With a market penetration of 1%, which could arrive in 2030, the previous figure turns into a profit of 50,000 million dollars .
For Kumar, now is the time for Apple to enter the automotive business, in part due to the technological innovation that is engulfing this market. A source of income that, in addition, will allow Apple to continue growing quarter by quarter beyond the sales of the iPhone , the Mac or the services division .
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It’s clear that Apple’s plans for the Apple Car can shake up the industry to the last manufacturer. We do not know the exact project that Apple has in mind, we do not know about deadlines and dates, but we do know that Apple has the ability to change the automotive industry for the better forever. We have already seen it with the iPhone.
